Bias free writing strives to be egalitarian, so one person or group is not factored out from the rest. The word “egalitarian” comes from the root “equal.” To be egalitarian is to believe in basic equality: that all people should share equally in the benefits and burdens of a society. It means that everyone is entitled to the same respect, expectations, access to information, and rewards of participation in a group.
To communicate in an egalitarian manner, speak and write in a way that respects all of your listeners or readers, not just those who are “like you” in terms of age, gender, race or ethnicity, or other characteristics.
Bias Free Language
Communicators should try to be clear and direct in meaning, and drawing attention to details about race, age, country of origin, disability, gender, or politics in the workplace might cause conscious or unconscious bias. When crafting your communication think about who will be affected by what you say and how you say it.
A simple rule for using bias-free language is to consider whether personal details need to be included to get the point across.
Avoid | Try |
---|---|
Franklin is the new African-American accountant. | Franklin is the new accountant. |
For someone nearing retirement, she learned that new software quickly. | She learned that new software quickly. |
Abdul has some of the highest call center ratings, even though his Saudi accent is strong. | Abdul has some of the highest call center ratings. |
John is one of our most active employees, even though he must use a wheelchair. | John is one of our most active employees. |
Did the cleaning woman bring new trash bags? | Did the cleaner bring new trash bags? |
Do we have enough manpower to finish this project? | Do we have enough staff to finish this project? |
Avoiding Gender Bias
Communicating in a non-sexist way requires the ability to recognize sexism in the first place. The next hurdle is to figure out a way to eliminate any inherent sexism without disrupting the flow of the communication. Here are a few techniques to help avoid bias.
Gendered Nouns
Use gender-neutral words when referring individuals in various positions:
Avoid | Try |
---|---|
businessman, businesswoman | business executive |
chairman, chairwoman | chairperson |
the common man | the average person |
salesman, saleswoman | salesperson, sales clerk, marketer |
Gendered Pronouns
Consider how you use gendered pronouns. Using he as a generic pronoun shows a strong bias towards male individuals. Instead you can use “he or she” (“his or her”) as the pronoun for a generic noun. It’s now acceptable to use the plural pronoun “they” as a singular pronoun, to be inclusive and to avoid awkwardness by using too many “he/she” constructions. You can also eliminate singular nouns and use plural nouns and pronouns as appropriate.
For example, traditional rules of English grammar call for a singular pronoun to agree with a singular subject: “Someone will call you to further discuss the issue. He or she will call between 9:00 and 10:00 tomorrow morning.” Contemporary usage of English allows a plural pronoun in this case to avoid gender bias: “Someone will call you to further discuss the issue. They will call between 9:00 and 10:00 tomorrow morning.” Or, in this situation, you may want to omit the pronoun: “Someone will call you to further discuss the issue. You can expect the call between 9:00 and 10:00 tomorrow morning.” Here are a few more examples:
Avoid | Try | |
---|---|---|
Every employee should file his report by the end of the day. | or… | Every employee should file his or her report by the end of the day. |
Every employee should file their report by the end of the day. | ||
All employees should file their reports by the end of the day. | ||
When filing the report, each employee should make sure he includes yesterday’s data. | or… | When filing the report, each employee should make sure he or she includes yesterday’s data. |
When filing the report, each employee should make sure they include yesterday’s data. | ||
When filing the report, employees should make sure they include yesterday’s data. |
Avoiding Race, Ethnicity, and Religious Bias
In professional communications, do not mention a person’s race, ethnicity, or religion unless it is directly relevant to the situation. If you need to speak about a racial or ethnic group, deciding which term to use can be a tricky subject because the ascribed meaning to particular terms and labels can frequently change. It may be best to research online or ask a member of that group about preferred language. If you need to mention a religious group, do so in a straighforward way that does not demean the religion or portray it as “other” than the norm.
Avoiding Disability Bias
Avoid using labeled nouns when talking about people with disabilities. Try to use emotionally neutral expressions rather than ones that assign a role, such as victim.
Avoid | Try |
---|---|
the disabled | people with disabilities / people who are differently abled |
the schizophrenic | the person diagnosed with schizophrenia |
an AIDS victim | a person with AIDS |
a person suffering from epilepsy | a person with epilepsy |
handicapped | accessible |
normal / healthy | people without disabilities |
The National Disability Authority has a useful web page that discusses Appropriate Terms to Use, to avoid disability bias in your communications.
Summary
The following video offers a brief review of the concept of bias in professional language, and how to avoid it.
Candela Citations
- Eliminating Bias in Language. Authored by: Susan Oaks, written material adapted from Business Communication Skills for Managers and Business Communication for Success; see attributions below. Project: Communications for Professionals. License: CC BY-NC: Attribution-NonCommercial
- Word Choice and Tone. Authored by: Susan Kendall. Located at: https://courses.lumenlearning.com/wmopen-businesscommunicationmgrs/chapter/word-choice-and-tone/. Project: Business Communication Skills for Managers. License: CC BY: Attribution
- 1.4 Your Responsibilities as a Communicator. Provided by: University of Minnesota. Located at: https://open.lib.umn.edu/businesscommunication/chapter/1-4-your-responsibilities-as-a-communicator/. License: CC BY-NC-SA: Attribution-NonCommercial-ShareAlike
- image graphic of people in blue, with one standing out in red. Authored by: succo. Provided by: Pixabay. Located at: https://pixabay.com/vectors/bullying-exclusion-prejudices-2171865/. License: CC0: No Rights Reserved
- video Avoiding Biased or Sexist Language. Authored by: Leslie Cox. Project: https://www.youtube.com/watch?v=3IRviCpH_jg. License: Other. License Terms: YouTube video