{"id":77,"date":"2019-02-01T20:58:56","date_gmt":"2019-02-01T20:58:56","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-esc-communicationforprofessionals\/?post_type=chapter&#038;p=77"},"modified":"2019-08-06T21:11:45","modified_gmt":"2019-08-06T21:11:45","slug":"emails","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-esc-communicationforprofessionals\/chapter\/emails\/","title":{"raw":"Emails","rendered":"Emails"},"content":{"raw":"<img class=\"size-medium wp-image-621 alignright\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/4022\/2019\/02\/09170724\/3.-300x168.png\" alt=\"\" width=\"300\" height=\"168\" \/>\r\n\r\nEmail is a standard communication format in most organizations and among most groups. It's rapid and easy, and it helps you maintain a written record of communications. Email is so ingrained in most of our lives that we often don't stop to consider how to compose an email before sending it.\u00a0 Aside from a very brief email, however (e.g., \"remember that we have a Skype meeting at noon\"), you do need to consider communication variables and format expectations in order to write effective emails.\r\n<h2>Email Do's and Don'ts<\/h2>\r\n<h3>Audience<\/h3>\r\nAlways consider your primary and secondary audiences when sending email.\u00a0 Primary audiences are people from whom you expect a reply, people who are main and active participants in a group or project. Primary audiences are listed in the To: line. Secondary audiences are people who may not be main or active participants in a group, but still need to be informed.\u00a0 Secondary audiences are listed in the cc: line.\u00a0 There is also a Bcc: line (blind copy), which hides the recipients.\u00a0 There are two cases in which you might choose to use a Bcc: line: 1) You don't want to disclose email addresses to multiple recipients, and 2) you need to inform someone but don't want other audience members to know.\u00a0 In the latter case, make sure to use the Bcc: line ethically.\r\n\r\nThe following video reviews email audiences and how to use cc: and bcc: lines.\r\n\r\nhttps:\/\/www.youtube.com\/watch?v=SEF33xiKenc\r\n\r\nKnow that very few emails are secure, given the ease with which emails can be forwarded, so you <em>always<\/em> need to plan for unintended audiences.\u00a0 Be careful with both your content and language, and assume that whatever you send via email is public, both within and outside of your organization. Do not use all caps, which show anger.\u00a0 Do not use expletives or language that is biased or inappropriate. As you consider your audience, consider as well the level of privacy you need in the particular communication, and whether or not you should use email, even if it is an expected format.\r\n<h3>Subject Line<\/h3>\r\nMake sure your subject line is short and specific, so that your reader knows immediately what the email is about. For example, say this, \"2nd floor copier not working,\" and not this, \"equipment problems.\"\u00a0 Or say this, \"IMTL 4\/9 meeting notes,\" and not this, \"meeting notes.\"\u00a0 The less specific examples might be interpreted in ways you did not intend, depending on your reader's situation and experiences, or they may not even be read by recipients, who may not understand the importance of reading the email because of the vague subject line. Having a specific subject line also is useful in retrieving previous email messages, since there is a specific key word that can be searched.\u00a0 Consider as well the usefulness of using an initial word to introduce the specific subject in the subject line, in order to prompt your reader as to what is required.\u00a0 You might use Action:, Request:, Info:, Summary:, or any other word that lets your audience know immediately if they will need to act or simply read.\r\n<h3>Body<\/h3>\r\nThe body of an email should be short.\u00a0 A good gauge is that an email should not be longer than one screen's worth of information. It is common for people\u00a0not to read all the way though long emails or only read with half of their attention. Ask yourself whether you are conveying your message in a way that will be best understood and minimize misinterpretation. Are there plentiful facts, background information, or documentation that must be included?\u00a0 You might notice how challenging it is to include as much information as possible while also trying to keep the email short. Are you writing in long, compound sentences? Take note of your sentence structure and make sure each sentence has one clear idea or connected ideas to make the sentences more digestible. To summarize information, you can also use bullet points in your message to keep it brief but thorough.\r\n\r\nMost emails use a direct approach, providing key information at the start, or immediately after a short greeting, although this might differ depending on the situation and audience. Carefully choose your content, language, and tone.\u00a0 Both should be polite, professional, and neutral, keeping in mind that emails can be forwarded to unintended audiences.\r\n\r\nDo not ramble in an email; make sure you get to the main idea quickly and directly.\u00a0 If you need to write more than a couple of very short paragraphs, consider using headings to break up the information by category, and\/or consider putting lengthier information into an attachment.\u00a0 Also, do not include too much information unrelated to your main purpose.\u00a0 If your purpose is to inform your audience that the copy machine on the second floor is not working and will be out of commission for two days for repairs, don't include additional information about the office microwave, other office machines, or personal comments.\r\n<h3>Closing<\/h3>\r\nDepending on the situation, audience, context, your role, and other communication variables, you may or may not want to include a closing and repeat your name, position, and\/or contact information at the end of the email.\u00a0 You may delete closing information if you are writing internal emails and your audience already knows how to contact you. If you are writing emails that may be sent externally, then it is good practice to include your name, role, and contact information in a signature block at the end, so your audience understands how to connect if needed.\r\n\r\nDo not include quotes of the day, images, or any other information irrelevant to the message.\u00a0 Although you may like to personalize your emails, this information may function as noise and distract your reader from your message at the end.\r\n<h3>Reply<\/h3>\r\nEmail is an immediate medium; try to reply within 24 hours if possible.\u00a0 The biggest thing to avoid in replying is \"reply all,\" especially if your response is intended for the original sender.\u00a0 Consistent use of \"reply all\" may result in others immediately deleting your emails without reading them, or in getting annoyed that emails unimportant to daily work are making them waste time.\r\n<h3>Applying the Do's<\/h3>\r\nHere are some steps you can take to help your audience understand your email:\r\n<ol>\r\n \t<li>Briefly state your purpose for writing the email in the very beginning of your message.<\/li>\r\n \t<li>Be sure to provide the reader with a context for your message. If you\u2019re asking a question, cut and paste any relevant text (for example, computer error messages, assignment prompts you don\u2019t understand, part of a previous email message, etc.) into the email so that the reader has some frame of reference for your question. When replying to someone else\u2019s email, it can often be helpful to either include or restate the sender\u2019s message.<\/li>\r\n \t<li>Use paragraphs to separate thoughts (or consider writing separate emails if you have many unrelated points or questions).\u00a0 Overall, strive for both clarity and brevity.<\/li>\r\n \t<li>State the desired outcome at the end of your message. If you\u2019re requesting a response, let the reader know what type of response you require (e.g., an email reply, possible times for a meeting, a recommendation letter, etc.). If you\u2019re requesting something that has a due date, be sure to highlight that due date in a prominent position in your email. Ending your email with the next step is useful and clear (e.g., \u201cI will follow this email with a phone call on Tuesday,\" or \"Let\u2019s plan to discuss this further at the meeting on Wednesday.\u201d).<\/li>\r\n \t<li>Format your message so that it is easy to read. Use white space to visually separate paragraphs into separate blocks of text. Bullet important details so that they are easy to pick out. Highlight critical information such as due dates using bold or italic type.<\/li>\r\n<\/ol>\r\n<h2>Summary<\/h2>\r\nThe following video offers a short review of expectations for emails.\r\n\r\nhttps:\/\/www.youtube.com\/watch?v=amJZXjxnhTI\r\n\r\nThere are also informative videos on LinkedIn Learning and a useful web page from the University of North Carolina:\r\n<ul>\r\n \t<li><a href=\"https:\/\/www.linkedin.com\/learning\/writing-email\/using-email-as-a-communication-tool?u=42453500\" target=\"_blank\" rel=\"noopener\">Using Email as a Communication Tool<\/a><\/li>\r\n \t<li><a href=\"https:\/\/www.lynda.com\/Business-Skills-tutorials\/Crafting-subject-lines\/151813\/168318-4.html\" target=\"_blank\" rel=\"noopener\">Crafting Subject Lines<\/a><\/li>\r\n \t<li><a href=\"https:\/\/www.lynda.com\/Business-Skills-tutorials\/Copying-bccing-recipients\/151813\/168326-4.html\" target=\"_blank\" rel=\"noopener\">Copy and Blind Copy<\/a><\/li>\r\n \t<li><a href=\"https:\/\/writingcenter.unc.edu\/tips-and-tools\/effective-e-mail-communication\/\" target=\"_blank\" rel=\"noopener\">Effective Email Communication<\/a>, University of North Carolina <em>(The page includes low-contrast text. A <a href=\"https:\/\/www.w3.org\/services\/html2txt?url=https%3A%2F%2Fwritingcenter.unc.edu%2Ftips-and-tools%2Feffective-e-mail-communication%2F\" target=\"_blank\" rel=\"noopener\">plain-text version<\/a> of this is available.)<\/em><\/li>\r\n<\/ul>\r\nFinally, depending on your sense of humor, and even though you get an ad at the end, you may enjoy the following video, which points out common errors in email usage and etiquette.\r\n\r\nhttps:\/\/www.youtube.com\/watch?v=HTgYHHKs0Zw","rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-621 alignright\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/4022\/2019\/02\/09170724\/3.-300x168.png\" alt=\"\" width=\"300\" height=\"168\" \/><\/p>\n<p>Email is a standard communication format in most organizations and among most groups. It&#8217;s rapid and easy, and it helps you maintain a written record of communications. Email is so ingrained in most of our lives that we often don&#8217;t stop to consider how to compose an email before sending it.\u00a0 Aside from a very brief email, however (e.g., &#8220;remember that we have a Skype meeting at noon&#8221;), you do need to consider communication variables and format expectations in order to write effective emails.<\/p>\n<h2>Email Do&#8217;s and Don&#8217;ts<\/h2>\n<h3>Audience<\/h3>\n<p>Always consider your primary and secondary audiences when sending email.\u00a0 Primary audiences are people from whom you expect a reply, people who are main and active participants in a group or project. Primary audiences are listed in the To: line. Secondary audiences are people who may not be main or active participants in a group, but still need to be informed.\u00a0 Secondary audiences are listed in the cc: line.\u00a0 There is also a Bcc: line (blind copy), which hides the recipients.\u00a0 There are two cases in which you might choose to use a Bcc: line: 1) You don&#8217;t want to disclose email addresses to multiple recipients, and 2) you need to inform someone but don&#8217;t want other audience members to know.\u00a0 In the latter case, make sure to use the Bcc: line ethically.<\/p>\n<p>The following video reviews email audiences and how to use cc: and bcc: lines.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=SEF33xiKenc<\/p>\n<p>Know that very few emails are secure, given the ease with which emails can be forwarded, so you <em>always<\/em> need to plan for unintended audiences.\u00a0 Be careful with both your content and language, and assume that whatever you send via email is public, both within and outside of your organization. Do not use all caps, which show anger.\u00a0 Do not use expletives or language that is biased or inappropriate. As you consider your audience, consider as well the level of privacy you need in the particular communication, and whether or not you should use email, even if it is an expected format.<\/p>\n<h3>Subject Line<\/h3>\n<p>Make sure your subject line is short and specific, so that your reader knows immediately what the email is about. For example, say this, &#8220;2nd floor copier not working,&#8221; and not this, &#8220;equipment problems.&#8221;\u00a0 Or say this, &#8220;IMTL 4\/9 meeting notes,&#8221; and not this, &#8220;meeting notes.&#8221;\u00a0 The less specific examples might be interpreted in ways you did not intend, depending on your reader&#8217;s situation and experiences, or they may not even be read by recipients, who may not understand the importance of reading the email because of the vague subject line. Having a specific subject line also is useful in retrieving previous email messages, since there is a specific key word that can be searched.\u00a0 Consider as well the usefulness of using an initial word to introduce the specific subject in the subject line, in order to prompt your reader as to what is required.\u00a0 You might use Action:, Request:, Info:, Summary:, or any other word that lets your audience know immediately if they will need to act or simply read.<\/p>\n<h3>Body<\/h3>\n<p>The body of an email should be short.\u00a0 A good gauge is that an email should not be longer than one screen&#8217;s worth of information. It is common for people\u00a0not to read all the way though long emails or only read with half of their attention. Ask yourself whether you are conveying your message in a way that will be best understood and minimize misinterpretation. Are there plentiful facts, background information, or documentation that must be included?\u00a0 You might notice how challenging it is to include as much information as possible while also trying to keep the email short. Are you writing in long, compound sentences? Take note of your sentence structure and make sure each sentence has one clear idea or connected ideas to make the sentences more digestible. To summarize information, you can also use bullet points in your message to keep it brief but thorough.<\/p>\n<p>Most emails use a direct approach, providing key information at the start, or immediately after a short greeting, although this might differ depending on the situation and audience. Carefully choose your content, language, and tone.\u00a0 Both should be polite, professional, and neutral, keeping in mind that emails can be forwarded to unintended audiences.<\/p>\n<p>Do not ramble in an email; make sure you get to the main idea quickly and directly.\u00a0 If you need to write more than a couple of very short paragraphs, consider using headings to break up the information by category, and\/or consider putting lengthier information into an attachment.\u00a0 Also, do not include too much information unrelated to your main purpose.\u00a0 If your purpose is to inform your audience that the copy machine on the second floor is not working and will be out of commission for two days for repairs, don&#8217;t include additional information about the office microwave, other office machines, or personal comments.<\/p>\n<h3>Closing<\/h3>\n<p>Depending on the situation, audience, context, your role, and other communication variables, you may or may not want to include a closing and repeat your name, position, and\/or contact information at the end of the email.\u00a0 You may delete closing information if you are writing internal emails and your audience already knows how to contact you. If you are writing emails that may be sent externally, then it is good practice to include your name, role, and contact information in a signature block at the end, so your audience understands how to connect if needed.<\/p>\n<p>Do not include quotes of the day, images, or any other information irrelevant to the message.\u00a0 Although you may like to personalize your emails, this information may function as noise and distract your reader from your message at the end.<\/p>\n<h3>Reply<\/h3>\n<p>Email is an immediate medium; try to reply within 24 hours if possible.\u00a0 The biggest thing to avoid in replying is &#8220;reply all,&#8221; especially if your response is intended for the original sender.\u00a0 Consistent use of &#8220;reply all&#8221; may result in others immediately deleting your emails without reading them, or in getting annoyed that emails unimportant to daily work are making them waste time.<\/p>\n<h3>Applying the Do&#8217;s<\/h3>\n<p>Here are some steps you can take to help your audience understand your email:<\/p>\n<ol>\n<li>Briefly state your purpose for writing the email in the very beginning of your message.<\/li>\n<li>Be sure to provide the reader with a context for your message. If you\u2019re asking a question, cut and paste any relevant text (for example, computer error messages, assignment prompts you don\u2019t understand, part of a previous email message, etc.) into the email so that the reader has some frame of reference for your question. When replying to someone else\u2019s email, it can often be helpful to either include or restate the sender\u2019s message.<\/li>\n<li>Use paragraphs to separate thoughts (or consider writing separate emails if you have many unrelated points or questions).\u00a0 Overall, strive for both clarity and brevity.<\/li>\n<li>State the desired outcome at the end of your message. If you\u2019re requesting a response, let the reader know what type of response you require (e.g., an email reply, possible times for a meeting, a recommendation letter, etc.). If you\u2019re requesting something that has a due date, be sure to highlight that due date in a prominent position in your email. Ending your email with the next step is useful and clear (e.g., \u201cI will follow this email with a phone call on Tuesday,&#8221; or &#8220;Let\u2019s plan to discuss this further at the meeting on Wednesday.\u201d).<\/li>\n<li>Format your message so that it is easy to read. Use white space to visually separate paragraphs into separate blocks of text. Bullet important details so that they are easy to pick out. Highlight critical information such as due dates using bold or italic type.<\/li>\n<\/ol>\n<h2>Summary<\/h2>\n<p>The following video offers a short review of expectations for emails.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Writing an Effective Business Email\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/amJZXjxnhTI?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>There are also informative videos on LinkedIn Learning and a useful web page from the University of North Carolina:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/learning\/writing-email\/using-email-as-a-communication-tool?u=42453500\" target=\"_blank\" rel=\"noopener\">Using Email as a Communication Tool<\/a><\/li>\n<li><a href=\"https:\/\/www.lynda.com\/Business-Skills-tutorials\/Crafting-subject-lines\/151813\/168318-4.html\" target=\"_blank\" rel=\"noopener\">Crafting Subject Lines<\/a><\/li>\n<li><a href=\"https:\/\/www.lynda.com\/Business-Skills-tutorials\/Copying-bccing-recipients\/151813\/168326-4.html\" target=\"_blank\" rel=\"noopener\">Copy and Blind Copy<\/a><\/li>\n<li><a href=\"https:\/\/writingcenter.unc.edu\/tips-and-tools\/effective-e-mail-communication\/\" target=\"_blank\" rel=\"noopener\">Effective Email Communication<\/a>, University of North Carolina <em>(The page includes low-contrast text. A <a href=\"https:\/\/www.w3.org\/services\/html2txt?url=https%3A%2F%2Fwritingcenter.unc.edu%2Ftips-and-tools%2Feffective-e-mail-communication%2F\" target=\"_blank\" rel=\"noopener\">plain-text version<\/a> of this is available.)<\/em><\/li>\n<\/ul>\n<p>Finally, depending on your sense of humor, and even though you get an ad at the end, you may enjoy the following video, which points out common errors in email usage and etiquette.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-2\" title=\"Email in Real Life\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HTgYHHKs0Zw?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-77\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Emails. <strong>Authored by<\/strong>: Susan Oaks. <strong>Project<\/strong>: Communications for Professionals. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/\">CC BY-NC: Attribution-NonCommercial<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>image of computer monitor with mail being sent from it throughout the world. <strong>Authored by<\/strong>: Muhammad Ribkhan\/ribkhan. <strong>Provided by<\/strong>: Pixabay. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/pixabay.com\/illustrations\/email-newsletter-marketing-online-3249062\/\">https:\/\/pixabay.com\/illustrations\/email-newsletter-marketing-online-3249062\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em><\/li><li>video Writing an Effective Business Email. <strong>Provided by<\/strong>: GCFLearnFree. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=amJZXjxnhTI\">https:\/\/www.youtube.com\/watch?v=amJZXjxnhTI<\/a>. <strong>License<\/strong>: <em>Other<\/em>. <strong>License Terms<\/strong>: YouTube video<\/li><li>video Email in Real Life. <strong>Authored by<\/strong>: Tripp and Tyler. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=HTgYHHKs0Zw\">https:\/\/www.youtube.com\/watch?v=HTgYHHKs0Zw<\/a>. <strong>License<\/strong>: <em>Other<\/em>. <strong>License Terms<\/strong>: YouTube video<\/li><li>video Using CC and BCC When Composing Email. <strong>Provided by<\/strong>: MacMost. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=SEF33xiKenc\">https:\/\/www.youtube.com\/watch?v=SEF33xiKenc<\/a>. <strong>License<\/strong>: <em>Other<\/em>. <strong>License Terms<\/strong>: YouTube video<\/li><li>first paragraph under the heading Body adapted from the page Internal Emails and Memos from Business Communication Skills for Managers. <strong>Authored by<\/strong>: Robert Danielson. <strong>Provided by<\/strong>: Lumen Learning. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/courses.lumenlearning.com\/wmopen-businesscommunicationmgrs\/chapter\/internal-emails-and-memos\/\">https:\/\/courses.lumenlearning.com\/wmopen-businesscommunicationmgrs\/chapter\/internal-emails-and-memos\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Applying the Do&#039;s adapted from the page Internal Emails and Memos from Business Communication Skills for Managers. <strong>Authored by<\/strong>: Robert Danielson. <strong>Provided by<\/strong>: Lumen Learning. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/courses.lumenlearning.com\/wmopen-businesscommunicationmgrs\/chapter\/internal-emails-and-memos\/\">https:\/\/courses.lumenlearning.com\/wmopen-businesscommunicationmgrs\/chapter\/internal-emails-and-memos\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":81366,"menu_order":3,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"image of computer monitor with mail being sent from it throughout the world\",\"author\":\"Muhammad Ribkhan\/ribkhan\",\"organization\":\"Pixabay\",\"url\":\"https:\/\/pixabay.com\/illustrations\/email-newsletter-marketing-online-3249062\/\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Emails\",\"author\":\"Susan 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