{"id":136,"date":"2018-10-05T21:14:04","date_gmt":"2018-10-05T21:14:04","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/?post_type=chapter&#038;p=136"},"modified":"2019-02-05T14:00:35","modified_gmt":"2019-02-05T14:00:35","slug":"cultural-sensitivity-in-your-field","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/chapter\/cultural-sensitivity-in-your-field\/","title":{"raw":"Communicating in a New Business Culture","rendered":"Communicating in a New Business Culture"},"content":{"raw":"View the following video on cultural differences, to initiate thinking about communicating in a new culture.\r\n\r\nhttps:\/\/www.youtube.com\/watch?v=QlifMpIwPus\r\n\r\nView the following video on foreign customs, narrated by a professor at the University of Tasmania, University College.\u00a0 The video provides a fuller definition\u00a0of the concept of culture and its applications to doing business internationally.\r\n\r\nhttps:\/\/www.youtube.com\/watch?v=aYdg0R43eMQ\r\n\r\nOne of the concepts in the video deals with direct and indirect communication, understanding whether you\u00a0should state a concept blatantly or\u00a0lead into it more circuitously, based on cultural practices and values.\u00a0 In a formal study of communication, this concept is called high vs. low context.\u00a0 Higher-context cultures\u00a0expect indirect communication, while lower-context cultures expect more direct communication:\r\n<ul>\r\n \t<li><a href=\"https:\/\/online.seu.edu\/high-and-low-context-cultures\/\" target=\"_blank\" rel=\"noopener\">Intercultural Communication: High- and Low-Context Cultures<\/a>\u00a0provides a brief overview of high and low context cultures<\/li>\r\n \t<li><a href=\"https:\/\/www2.pacific.edu\/sis\/culture\/pub\/context_cultures_high_and_lo.htm\" target=\"_blank\" rel=\"noopener\">Context of Cultures: High and Low<\/a>\u00a0provides an overview,\u00a0a Cultural Context Inventory to self-assess your communication style, and some interesting brief examples of cultural insights developed from participating in a new culture. The Cultural Context Inventory is also available as a <a href=\"http:\/\/www.resilitator.com\/images\/pdf\/CulturalContextInventory_ASRC.pdf\" target=\"_blank\" rel=\"noopener\">downloadable PDF<\/a>.<\/li>\r\n \t<li><a href=\"https:\/\/www.mindtools.com\/pages\/article\/seven-dimensions.htm\" target=\"_blank\" rel=\"noopener\">The Seven Dimensions of Culture: Understanding and Managing Cultural Differences<\/a> provides characteristics to consider when researching cultural differences in communication<\/li>\r\n<\/ul>\r\n<div class=\"textbox exercises\">\r\n<h3>initial learning activity<\/h3>\r\nChoose a culture unfamiliar to you, one that you'd like to learn more about.\u00a0 It may be the culture of someone you work with, or it may be a culture that you know your company will be doing business with.\u00a0 Research that culture, accessing at least 4-5 different resources, and generate a list of business \"do's and don'ts\"\u00a0based on your research.\u00a0 You may want to structure your research in any of the following ways, using:\r\n<ul>\r\n \t<li>the 7 dimensions of culture: universalism vs. particularism, individualism vs. communitarianism, specific vs. diffuse, neutral vs. emotional, achievement vs. ascription, sequential time vs. synchronous time, internal direction vs. outer direction<\/li>\r\n \t<li>Dr. Rajendra Curry's dimensions of values, customs, religion, etiquette, infrastructure, and social institutions<\/li>\r\n \t<li>Hofstede's dimensions of hierarchy vs. egalitarianism, individualism vs. collectivism, indulgence vs. restraint, gender inequality, long-term vs. short-term orientation, and uncertainty avoidance<\/li>\r\n \t<li>or any other structure that makes sense to you, given the research you uncover<\/li>\r\n<\/ul>\r\n<strong>Submit:<\/strong>\r\n<ul>\r\n \t<li>list of do's and don'ts<\/li>\r\n \t<li>bibliography<\/li>\r\n<\/ul>\r\n<\/div>\r\n&nbsp;\r\n<div class=\"textbox examples\">\r\n<h3>in-depth learning activity<\/h3>\r\nComplete the initial learning activity above.\r\n\r\nThen work with the following scenario.\r\n<p style=\"padding-left: 30px\">Your company, which\u00a0sells specialty cookware (pots, pans, kitchen utensils),\u00a0has gone international.\u00a0 You work in digital marketing.\u00a0 You are charged with working with your counterpart in\u00a0___ (the culture you researched) on a digital marketing project with the goal of highlighting the\u00a0global reach of the product as a method of promoting sales.\u00a0 You have not met your counterpart, but know that you both are expected to deliver a marketing plan to management in two months.<\/p>\r\nCreate the following, applying what you learned through your research into the culture new to you:\r\n<ol>\r\n \t<li>an overall\u00a0communication strategy for working together - what are the top 5 things you need to keep in mind during this project? - and rationale for this overall strategy<\/li>\r\n \t<li>a rationale for the medium of the introductory piece and the actual introductory piece<\/li>\r\n \t<li>an agenda for your first meeting and rationale for your method of approach<\/li>\r\n \t<li>concepts that you would include in a marketing plan, and a rationale for inclusion<\/li>\r\n<\/ol>\r\n<strong>Submit:<\/strong>\r\n<ul>\r\n \t<li>list of do's and don'ts<\/li>\r\n \t<li>bibliography<\/li>\r\n \t<li>the four items listed above<\/li>\r\n<\/ul>\r\n<\/div>\r\n&nbsp;\r\n<div class=\"textbox tryit\">\r\n<h3>Related college Learning Goals<\/h3>\r\n<strong>Social Responsibility:<\/strong> Engage in ethical reasoning, and reflect on issues such as democratic citizenship, diversity, social justice and environmental sustainability, both locally and globally.\r\n\r\n<strong>Communication:<\/strong> Express and receive ideas effectively, in multiple contexts and through multiple strategies.\r\n\r\n&nbsp;\r\n<p style=\"font-size: small\">For more information, see the <a href=\"https:\/\/www.esc.edu\/policies\/?search=cid%3D61278\" target=\"_blank\" rel=\"noopener\">College Learning Goals Policy<\/a>.<\/p>\r\n\r\n<\/div>","rendered":"<p>View the following video on cultural differences, to initiate thinking about communicating in a new culture.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"cultural Differences-Team Challenge 2\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/QlifMpIwPus?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>View the following video on foreign customs, narrated by a professor at the University of Tasmania, University College.\u00a0 The video provides a fuller definition\u00a0of the concept of culture and its applications to doing business internationally.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-2\" title=\"ZAH106 4.2 Foreign Customs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aYdg0R43eMQ?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>One of the concepts in the video deals with direct and indirect communication, understanding whether you\u00a0should state a concept blatantly or\u00a0lead into it more circuitously, based on cultural practices and values.\u00a0 In a formal study of communication, this concept is called high vs. low context.\u00a0 Higher-context cultures\u00a0expect indirect communication, while lower-context cultures expect more direct communication:<\/p>\n<ul>\n<li><a href=\"https:\/\/online.seu.edu\/high-and-low-context-cultures\/\" target=\"_blank\" rel=\"noopener\">Intercultural Communication: High- and Low-Context Cultures<\/a>\u00a0provides a brief overview of high and low context cultures<\/li>\n<li><a href=\"https:\/\/www2.pacific.edu\/sis\/culture\/pub\/context_cultures_high_and_lo.htm\" target=\"_blank\" rel=\"noopener\">Context of Cultures: High and Low<\/a>\u00a0provides an overview,\u00a0a Cultural Context Inventory to self-assess your communication style, and some interesting brief examples of cultural insights developed from participating in a new culture. The Cultural Context Inventory is also available as a <a href=\"http:\/\/www.resilitator.com\/images\/pdf\/CulturalContextInventory_ASRC.pdf\" target=\"_blank\" rel=\"noopener\">downloadable PDF<\/a>.<\/li>\n<li><a href=\"https:\/\/www.mindtools.com\/pages\/article\/seven-dimensions.htm\" target=\"_blank\" rel=\"noopener\">The Seven Dimensions of Culture: Understanding and Managing Cultural Differences<\/a> provides characteristics to consider when researching cultural differences in communication<\/li>\n<\/ul>\n<div class=\"textbox exercises\">\n<h3>initial learning activity<\/h3>\n<p>Choose a culture unfamiliar to you, one that you&#8217;d like to learn more about.\u00a0 It may be the culture of someone you work with, or it may be a culture that you know your company will be doing business with.\u00a0 Research that culture, accessing at least 4-5 different resources, and generate a list of business &#8220;do&#8217;s and don&#8217;ts&#8221;\u00a0based on your research.\u00a0 You may want to structure your research in any of the following ways, using:<\/p>\n<ul>\n<li>the 7 dimensions of culture: universalism vs. particularism, individualism vs. communitarianism, specific vs. diffuse, neutral vs. emotional, achievement vs. ascription, sequential time vs. synchronous time, internal direction vs. outer direction<\/li>\n<li>Dr. Rajendra Curry&#8217;s dimensions of values, customs, religion, etiquette, infrastructure, and social institutions<\/li>\n<li>Hofstede&#8217;s dimensions of hierarchy vs. egalitarianism, individualism vs. collectivism, indulgence vs. restraint, gender inequality, long-term vs. short-term orientation, and uncertainty avoidance<\/li>\n<li>or any other structure that makes sense to you, given the research you uncover<\/li>\n<\/ul>\n<p><strong>Submit:<\/strong><\/p>\n<ul>\n<li>list of do&#8217;s and don&#8217;ts<\/li>\n<li>bibliography<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"textbox examples\">\n<h3>in-depth learning activity<\/h3>\n<p>Complete the initial learning activity above.<\/p>\n<p>Then work with the following scenario.<\/p>\n<p style=\"padding-left: 30px\">Your company, which\u00a0sells specialty cookware (pots, pans, kitchen utensils),\u00a0has gone international.\u00a0 You work in digital marketing.\u00a0 You are charged with working with your counterpart in\u00a0___ (the culture you researched) on a digital marketing project with the goal of highlighting the\u00a0global reach of the product as a method of promoting sales.\u00a0 You have not met your counterpart, but know that you both are expected to deliver a marketing plan to management in two months.<\/p>\n<p>Create the following, applying what you learned through your research into the culture new to you:<\/p>\n<ol>\n<li>an overall\u00a0communication strategy for working together &#8211; what are the top 5 things you need to keep in mind during this project? &#8211; and rationale for this overall strategy<\/li>\n<li>a rationale for the medium of the introductory piece and the actual introductory piece<\/li>\n<li>an agenda for your first meeting and rationale for your method of approach<\/li>\n<li>concepts that you would include in a marketing plan, and a rationale for inclusion<\/li>\n<\/ol>\n<p><strong>Submit:<\/strong><\/p>\n<ul>\n<li>list of do&#8217;s and don&#8217;ts<\/li>\n<li>bibliography<\/li>\n<li>the four items listed above<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"textbox tryit\">\n<h3>Related college Learning Goals<\/h3>\n<p><strong>Social Responsibility:<\/strong> Engage in ethical reasoning, and reflect on issues such as democratic citizenship, diversity, social justice and environmental sustainability, both locally and globally.<\/p>\n<p><strong>Communication:<\/strong> Express and receive ideas effectively, in multiple contexts and through multiple strategies.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-size: small\">For more information, see the <a href=\"https:\/\/www.esc.edu\/policies\/?search=cid%3D61278\" target=\"_blank\" rel=\"noopener\">College Learning Goals Policy<\/a>.<\/p>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-136\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Communicating in a New Business Culture. <strong>Authored by<\/strong>: Susan Oaks. <strong>Project<\/strong>: Educational Planning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA: Attribution-NonCommercial-ShareAlike<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>video Cultural Differences: Team Challenge 2, Going Global the Hard Way. <strong>Provided by<\/strong>: Symbiance. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=QlifMpIwPus\">https:\/\/www.youtube.com\/watch?v=QlifMpIwPus<\/a>. <strong>License<\/strong>: <em>Other<\/em>. <strong>License Terms<\/strong>: YouTube video<\/li><li>video Foreign Customs. <strong>Authored by<\/strong>: Dr. Rajandra D. Curry, Dr. David Moncton, Robert Nishan. <strong>Provided by<\/strong>: Tasmanian Institute of Agriculture. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=aYdg0R43eMQ\">https:\/\/www.youtube.com\/watch?v=aYdg0R43eMQ<\/a>. <strong>License<\/strong>: <em>Other<\/em>. <strong>License Terms<\/strong>: YouTube video<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":81366,"menu_order":5,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"video Cultural Differences: Team Challenge 2, Going Global the Hard Way\",\"author\":\"\",\"organization\":\"Symbiance\",\"url\":\"https:\/\/www.youtube.com\/watch?v=QlifMpIwPus\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"YouTube video\"},{\"type\":\"cc\",\"description\":\"video Foreign Customs\",\"author\":\"Dr. Rajandra D. Curry, Dr. David Moncton, Robert Nishan\",\"organization\":\"Tasmanian Institute of Agriculture\",\"url\":\"https:\/\/www.youtube.com\/watch?v=aYdg0R43eMQ\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"YouTube video\"},{\"type\":\"original\",\"description\":\"Communicating in a New Business Culture\",\"author\":\"Susan Oaks\",\"organization\":\"\",\"url\":\"\",\"project\":\"Educational Planning\",\"license\":\"cc-by-nc-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-136","chapter","type-chapter","status-publish","hentry"],"part":234,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/wp-json\/pressbooks\/v2\/chapters\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/wp-json\/wp\/v2\/users\/81366"}],"version-history":[{"count":17,"href":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/wp-json\/pressbooks\/v2\/chapters\/136\/revisions"}],"predecessor-version":[{"id":1767,"href":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/wp-json\/pressbooks\/v2\/chapters\/136\/revisions\/1767"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/wp-json\/pressbooks\/v2\/parts\/234"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/wp-json\/pressbooks\/v2\/chapters\/136\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/wp-json\/pressbooks\/v2\/chapter-type?post=136"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/wp-json\/wp\/v2\/contributor?post=136"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-esc-educationalplanning\/wp-json\/wp\/v2\/license?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}