{"id":2212,"date":"2018-06-07T20:18:36","date_gmt":"2018-06-07T20:18:36","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-esc-wm-englishcomposition1\/?post_type=chapter&#038;p=2212"},"modified":"2020-11-19T17:09:34","modified_gmt":"2020-11-19T17:09:34","slug":"brainstorming","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-esc-englishcomposition1-2\/chapter\/brainstorming\/","title":{"raw":"Brainstorming","rendered":"Brainstorming"},"content":{"raw":"Brainstorming, like freewriting, is a prewriting technique designed to bring subconscious ideas into consciousness. It's a good technique to use when you know a general subject you're interested in writing about but don't exactly know what aspect of the subject you want to pursue. Brainstorming is like a stream-of-consciousness technique in which you rapidly record all ideas related to a general subject. All ideas are equally acceptable; the purpose of brainstorming is to identify as many ideas related to the subject as possible.\r\n\r\n<img class=\"alignright wp-image-2243 size-medium\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3033\/2018\/05\/09185428\/CW-OER-Brainstorming-300x169.jpg\" alt=\"decorative image\" width=\"300\" height=\"169\" \/>\r\n\r\nMost likely you have either experienced brainstorming in a business setting or have seen it portrayed on television or film: the ad exec holds up a product and says to the advertising team, \"All right, people, let's pitch ideas to sell this soap!,\" and a person standing by a flip chart jots down ideas frantically as employees shout them out.\r\n\r\nBrainstorming also involves a second step. Once you've exhausted your ideas about the subject, you need to go back to those ideas and review them, crossing some off, linking others that are related, and marking some that seem more important than others. You can group and re-group ideas that you've generated, and perhaps decide to pursue some ideas further through more brainstorming or other types of prewriting.\r\n\r\nThe following video explains useful ways to brainstorm.\r\n\r\n[embed]https:\/\/www.youtube.com\/watch?v=HRWt1rBG10o[\/embed]\r\n<h3>Sample of Brainstorming<\/h3>\r\n<blockquote>subject: <strong>Soup<\/strong>\r\nchicken\r\nmedicinal properties\r\nsoup recipes\r\ndinner\r\nwater quality and its effect on flavor of soup\r\nweb site for soup\r\ncultures\r\nMediterranean soup with lamb intestines\r\nvegetable soups\r\nsoup spots on clothing\r\ncertain cities o.k. for men eating soup to sling necktie over shoulder\r\nsoup etiquette\r\nside or point of spoon in mouth\r\nstone soup children's story\r\nnew diet craze<\/blockquote>\r\nThere are many ways in which the writer could work with these ideas. Some of the ideas fall into logical groups (e.g., \"chicken,\" \"vegetable,\" and \"mediterranean\" are types of soup). Other ideas can be developed through more prewriting. For example, the writer could take one of the ideas--soup etiquette--and <strong>generate a list<\/strong> of the different, accepted ways of eating soup in various parts of the country (something that might eventually turn into a humorous essay and a commentary on regional cultures). Or the writer could decide that a topic such as medicinal properties of soup merited further research and might <strong>ask a series of questions<\/strong> to further narrow that topic and generate a research question. And the writer might cross out some ideas that don't seem useful for the writing's purpose (e.g., \"soup recipes\" may not be appropriate for a college-level analytical research paper). Any of these next steps is appropriate.\r\n\r\n(this page's text \u00a9 Empire State College)","rendered":"<p>Brainstorming, like freewriting, is a prewriting technique designed to bring subconscious ideas into consciousness. It&#8217;s a good technique to use when you know a general subject you&#8217;re interested in writing about but don&#8217;t exactly know what aspect of the subject you want to pursue. Brainstorming is like a stream-of-consciousness technique in which you rapidly record all ideas related to a general subject. All ideas are equally acceptable; the purpose of brainstorming is to identify as many ideas related to the subject as possible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2243 size-medium\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3033\/2018\/05\/09185428\/CW-OER-Brainstorming-300x169.jpg\" alt=\"decorative image\" width=\"300\" height=\"169\" \/><\/p>\n<p>Most likely you have either experienced brainstorming in a business setting or have seen it portrayed on television or film: the ad exec holds up a product and says to the advertising team, &#8220;All right, people, let&#8217;s pitch ideas to sell this soap!,&#8221; and a person standing by a flip chart jots down ideas frantically as employees shout them out.<\/p>\n<p>Brainstorming also involves a second step. Once you&#8217;ve exhausted your ideas about the subject, you need to go back to those ideas and review them, crossing some off, linking others that are related, and marking some that seem more important than others. You can group and re-group ideas that you&#8217;ve generated, and perhaps decide to pursue some ideas further through more brainstorming or other types of prewriting.<\/p>\n<p>The following video explains useful ways to brainstorm.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Effective Brainstorming\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HRWt1rBG10o?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Sample of Brainstorming<\/h3>\n<blockquote><p>subject: <strong>Soup<\/strong><br \/>\nchicken<br \/>\nmedicinal properties<br \/>\nsoup recipes<br \/>\ndinner<br \/>\nwater quality and its effect on flavor of soup<br \/>\nweb site for soup<br \/>\ncultures<br \/>\nMediterranean soup with lamb intestines<br \/>\nvegetable soups<br \/>\nsoup spots on clothing<br \/>\ncertain cities o.k. for men eating soup to sling necktie over shoulder<br \/>\nsoup etiquette<br \/>\nside or point of spoon in mouth<br \/>\nstone soup children&#8217;s story<br \/>\nnew diet craze<\/p><\/blockquote>\n<p>There are many ways in which the writer could work with these ideas. Some of the ideas fall into logical groups (e.g., &#8220;chicken,&#8221; &#8220;vegetable,&#8221; and &#8220;mediterranean&#8221; are types of soup). Other ideas can be developed through more prewriting. For example, the writer could take one of the ideas&#8211;soup etiquette&#8211;and <strong>generate a list<\/strong> of the different, accepted ways of eating soup in various parts of the country (something that might eventually turn into a humorous essay and a commentary on regional cultures). Or the writer could decide that a topic such as medicinal properties of soup merited further research and might <strong>ask a series of questions<\/strong> to further narrow that topic and generate a research question. And the writer might cross out some ideas that don&#8217;t seem useful for the writing&#8217;s purpose (e.g., &#8220;soup recipes&#8221; may not be appropriate for a college-level analytical research paper). Any of these next steps is appropriate.<\/p>\n<p>(this page&#8217;s text \u00a9 Empire State College)<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-2212\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>image of papers and messy notes. <strong>Provided by<\/strong>: Pixabay. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/pixabay.com\/en\/paper-messy-notes-abstract-papers-3033204\/\">https:\/\/pixabay.com\/en\/paper-messy-notes-abstract-papers-3033204\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em><\/li><li>video 4 Ways to Improve your Brainstorming. <strong>Provided by<\/strong>:  Ducere Global Business School. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=HRWt1rBG10o\">https:\/\/www.youtube.com\/watch?v=HRWt1rBG10o<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/pdm\">Public Domain: No Known Copyright<\/a><\/em>. <strong>License Terms<\/strong>: YouTube video<\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>Brainstorming. <strong>Authored by<\/strong>: Susan Oaks, Elaine Handley. <strong>Provided by<\/strong>: Empire State College. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.esc.edu\/online-writing-center\/resources\/academic-writing\/process\/prewriting-developing-ideas\/brainstorming\/%20\">https:\/\/www.esc.edu\/online-writing-center\/resources\/academic-writing\/process\/prewriting-developing-ideas\/brainstorming\/%20<\/a>. <strong>Project<\/strong>: Writing Resources. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Copyright, Empire State College. Used with permission.<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":81366,"menu_order":3,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Brainstorming\",\"author\":\"Susan Oaks, Elaine Handley\",\"organization\":\"Empire State College\",\"url\":\"https:\/\/www.esc.edu\/online-writing-center\/resources\/academic-writing\/process\/prewriting-developing-ideas\/brainstorming\/ \",\"project\":\"Writing Resources\",\"license\":\"arr\",\"license_terms\":\"Copyright, Empire State College. 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