{"id":106,"date":"2014-10-28T18:57:00","date_gmt":"2014-10-28T18:57:00","guid":{"rendered":"https:\/\/courses.candelalearning.com\/developmentalwriting\/?post_type=chapter&#038;p=106"},"modified":"2014-11-04T23:24:37","modified_gmt":"2014-11-04T23:24:37","slug":"propaganda","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/chapter\/propaganda\/","title":{"raw":"Propaganda","rendered":"Propaganda"},"content":{"raw":"<em>Propaganda\u00a0<\/em>is a way to deliver a message that\u00a0appeals to the emotions instead of\u00a0presenting solid evidence to support a point.\u00a0It is used by advertisers, salespeople, and politicians\u00a0who may lack\u00a0adequate facts to persuade people to support their point of view.\u00a0Governments may use propaganda to rally support and influence people for a specific agenda, such as war.\u00a0Part of being a critical reader is the ability to recognize\u00a0these propaganda techniques.\r\n<h3>Beyond Words<\/h3>\r\n<div>Being a critical reader extends far beyond paragraphs of printed words. Images can be read critically too.\u00a0Some of the most common types of propaganda are found in images and videos.<\/div>\r\n<div><\/div>\r\n<div>Review the types of propaganda and examples below while thinking about the following:<\/div>\r\n<div>\r\n<ul>\r\n\t<li>Who is the creator of these images?<\/li>\r\n\t<li>Why were they created?<\/li>\r\n\t<li>Who is the target audience?<\/li>\r\n\t<li>What biases are they portraying?<\/li>\r\n\t<li>What is the perspective of the creators?<\/li>\r\n<\/ul>\r\n<\/div>\r\n<h3>Bandwagon<\/h3>\r\n<div>This form of propaganda presents the idea that \u201ceverybody\u2019s doing it\u201d so you should \u201cjump on the bandwagon\u201d and do what everyone else is doing too.<\/div>\r\n<div><\/div>\r\n<div>In this ad, \u201ceveryone\u201d\u2014 or 20 million people plus the elderly man\u2014are playing <em>Call of Duty: Modern Warfare 2<\/em>, so to be with everyone you should play the game too.<\/div>\r\n<div><iframe src=\"\/\/www.youtube.com\/embed\/l7NgLArJidY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\r\n<div>\r\n<h3>Red Herring<\/h3>\r\nA type of \u201clogical fallacy,\u201d this form of propaganda presents data or issues that, while compelling, have nothing to do with the argument. This ad argues that parents should control what their children learn in school, but what children are learning in school really has nothing to do with the issue, which is whether or not to legalize gay marriage.\r\n\r\n<iframe src=\"\/\/www.youtube.com\/embed\/0PgjcgqFYP4\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n<h3>Glittering Generality<\/h3>\r\nThis form of propaganda applies emotional words to a product or idea that presents no concrete argument or analysis. This John McCain political ad applies the words \u201creform, prosperity, and peace\u201d to the \u201cMcCain for President\u201d\u00a0campaign.\r\n\r\n<iframe src=\"\/\/www.youtube.com\/embed\/0E1nB-3l4GE\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n<h3>Testimonial<\/h3>\r\nThis form of propaganda features an expert, person of authority, or respected public figure who supports the argument and encourages others to accept the opinions and beliefs as their own. In this ad, Michael Jordan, arguably one of the greatest basketball athletes in history, simply drinks Gatorade, which is an easy way for anyone\u2014regardless of how well they play basketball\u2014to \u201cbe like Mike.\u201d\r\n\r\n<iframe src=\"\/\/www.youtube.com\/embed\/b0AGiq9j_Ak\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n<h3>Stereotype<\/h3>\r\nThis form of propaganda arouses prejudices in an audience by labeling the object of the propaganda campaign as something the target audience fears, hates, or even finds desirable. In this ad, the viewer is led to believe that people who have a Volkswagen \u201cexperience\u201d will in turn become a Caribbean stereotype, complete with an accent and a \u201cno worry\u201d attitude even if it's a bad Monday at the office.\r\n\r\n<iframe src=\"\/\/www.youtube.com\/embed\/WCK0WsH0wKE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n<h3>Beautiful People<\/h3>\r\nThis type of propaganda features attractive, happy, or famous people associated with an idea to make other people think that if they buy a product or follow a certain ideology, they too will be attractive, happy, and successful.\r\n<div>This ad with supermodel Bar Refaeli associates not only sex appeal but also smarts if you buy your domain and website from Go Daddy.<\/div>\r\n<\/div>\r\n<iframe src=\"\/\/www.youtube.com\/embed\/iE6TTYfRiAg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>","rendered":"<p><em>Propaganda\u00a0<\/em>is a way to deliver a message that\u00a0appeals to the emotions instead of\u00a0presenting solid evidence to support a point.\u00a0It is used by advertisers, salespeople, and politicians\u00a0who may lack\u00a0adequate facts to persuade people to support their point of view.\u00a0Governments may use propaganda to rally support and influence people for a specific agenda, such as war.\u00a0Part of being a critical reader is the ability to recognize\u00a0these propaganda techniques.<\/p>\n<h3>Beyond Words<\/h3>\n<div>Being a critical reader extends far beyond paragraphs of printed words. Images can be read critically too.\u00a0Some of the most common types of propaganda are found in images and videos.<\/div>\n<div><\/div>\n<div>Review the types of propaganda and examples below while thinking about the following:<\/div>\n<div>\n<ul>\n<li>Who is the creator of these images?<\/li>\n<li>Why were they created?<\/li>\n<li>Who is the target audience?<\/li>\n<li>What biases are they portraying?<\/li>\n<li>What is the perspective of the creators?<\/li>\n<\/ul>\n<\/div>\n<h3>Bandwagon<\/h3>\n<div>This form of propaganda presents the idea that \u201ceverybody\u2019s doing it\u201d so you should \u201cjump on the bandwagon\u201d and do what everyone else is doing too.<\/div>\n<div><\/div>\n<div>In this ad, \u201ceveryone\u201d\u2014 or 20 million people plus the elderly man\u2014are playing <em>Call of Duty: Modern Warfare 2<\/em>, so to be with everyone you should play the game too.<\/div>\n<div><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/l7NgLArJidY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div>\n<h3>Red Herring<\/h3>\n<p>A type of \u201clogical fallacy,\u201d this form of propaganda presents data or issues that, while compelling, have nothing to do with the argument. This ad argues that parents should control what their children learn in school, but what children are learning in school really has nothing to do with the issue, which is whether or not to legalize gay marriage.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/0PgjcgqFYP4\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Glittering Generality<\/h3>\n<p>This form of propaganda applies emotional words to a product or idea that presents no concrete argument or analysis. This John McCain political ad applies the words \u201creform, prosperity, and peace\u201d to the \u201cMcCain for President\u201d\u00a0campaign.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/0E1nB-3l4GE\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Testimonial<\/h3>\n<p>This form of propaganda features an expert, person of authority, or respected public figure who supports the argument and encourages others to accept the opinions and beliefs as their own. In this ad, Michael Jordan, arguably one of the greatest basketball athletes in history, simply drinks Gatorade, which is an easy way for anyone\u2014regardless of how well they play basketball\u2014to \u201cbe like Mike.\u201d<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/b0AGiq9j_Ak\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Stereotype<\/h3>\n<p>This form of propaganda arouses prejudices in an audience by labeling the object of the propaganda campaign as something the target audience fears, hates, or even finds desirable. In this ad, the viewer is led to believe that people who have a Volkswagen \u201cexperience\u201d will in turn become a Caribbean stereotype, complete with an accent and a \u201cno worry\u201d attitude even if it&#8217;s a bad Monday at the office.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/WCK0WsH0wKE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Beautiful People<\/h3>\n<p>This type of propaganda features attractive, happy, or famous people associated with an idea to make other people think that if they buy a product or follow a certain ideology, they too will be attractive, happy, and successful.<\/p>\n<div>This ad with supermodel Bar Refaeli associates not only sex appeal but also smarts if you buy your domain and website from Go Daddy.<\/div>\n<\/div>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/iE6TTYfRiAg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-106\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Propaganda. <strong>Authored by<\/strong>: Elisabeth Ellington and Ronda Dorsey Neugebauer. <strong>Provided by<\/strong>: Chadron State College. <strong>Project<\/strong>: Kaleidoscope Open Course Initiative. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Red Herring. <strong>Provided by<\/strong>: LingLogic Wiki. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/linglogic.wikia.com\/wiki\/Red_herring\">http:\/\/linglogic.wikia.com\/wiki\/Red_herring<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Propaganda. <strong>Provided by<\/strong>: Wikipedia. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/en.wikipedia.org\/wiki\/Propaganda\">http:\/\/en.wikipedia.org\/wiki\/Propaganda<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>Call of Duty: Modern Warfare 2 - Everyone Is Doing It (Banned). <strong>Authored by<\/strong>: GamerSpawn. <strong>Provided by<\/strong>: Activision Blizzard. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/youtu.be\/l7NgLArJidY\">http:\/\/youtu.be\/l7NgLArJidY<\/a>. <strong>License<\/strong>: <em>Other<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><li>Yes on 8 TV Ad: It&#039;s Already Happened. <strong>Authored by<\/strong>: VoteYesonProp8. <strong>Provided by<\/strong>: Yes on Prop 8. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/youtu.be\/0PgjcgqFYP4\">http:\/\/youtu.be\/0PgjcgqFYP4<\/a>. <strong>License<\/strong>: <em>Other<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><li>Global. <strong>Authored by<\/strong>: JohnMcCain. <strong>Provided by<\/strong>: JohnMcCain.com. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/youtu.be\/0E1nB-3l4GE\">http:\/\/youtu.be\/0E1nB-3l4GE<\/a>. <strong>Project<\/strong>: 2008 Presidential Election. <strong>License<\/strong>: <em>Other<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><li>Be Like Mike Gatorade Commercial (ORIGINAL). <strong>Authored by<\/strong>: bigwayne84. <strong>Provided by<\/strong>: Gatorade. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/youtu.be\/b0AGiq9j_Ak\">http:\/\/youtu.be\/b0AGiq9j_Ak<\/a>. <strong>License<\/strong>: <em>Other<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><li>Go Daddy Super Bowl 2013 Commercial Bar Refaeli kisses Jesse Heiman with Danica Patrick. <strong>Authored by<\/strong>: JungleJuice2000. <strong>Provided by<\/strong>: Go Daddy. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/youtu.be\/iE6TTYfRiAg\">http:\/\/youtu.be\/iE6TTYfRiAg<\/a>. <strong>License<\/strong>: <em>Other<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":78,"menu_order":4,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Propaganda\",\"author\":\"Elisabeth Ellington and Ronda Dorsey Neugebauer\",\"organization\":\"Chadron State College\",\"url\":\"\",\"project\":\"Kaleidoscope Open Course Initiative\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"Call of Duty: Modern Warfare 2 - Everyone Is Doing It (Banned)\",\"author\":\"GamerSpawn\",\"organization\":\"Activision Blizzard\",\"url\":\"http:\/\/youtu.be\/l7NgLArJidY\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube license\"},{\"type\":\"copyrighted_video\",\"description\":\"Yes on 8 TV Ad: It\\'s Already Happened\",\"author\":\"VoteYesonProp8\",\"organization\":\"Yes on Prop 8\",\"url\":\"http:\/\/youtu.be\/0PgjcgqFYP4\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube license\"},{\"type\":\"copyrighted_video\",\"description\":\"Global\",\"author\":\"JohnMcCain\",\"organization\":\"JohnMcCain.com\",\"url\":\"http:\/\/youtu.be\/0E1nB-3l4GE\",\"project\":\"2008 Presidential Election\",\"license\":\"other\",\"license_terms\":\"Standard YouTube license\"},{\"type\":\"copyrighted_video\",\"description\":\"Be Like Mike Gatorade Commercial (ORIGINAL)\",\"author\":\"bigwayne84\",\"organization\":\"Gatorade\",\"url\":\"http:\/\/youtu.be\/b0AGiq9j_Ak\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube license\"},{\"type\":\"copyrighted_video\",\"description\":\"Go Daddy Super Bowl 2013 Commercial Bar Refaeli kisses Jesse Heiman with Danica Patrick\",\"author\":\"JungleJuice2000\",\"organization\":\"Go Daddy\",\"url\":\"http:\/\/youtu.be\/iE6TTYfRiAg\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube license\"},{\"type\":\"cc\",\"description\":\"Red Herring\",\"author\":\"\",\"organization\":\"LingLogic Wiki\",\"url\":\"http:\/\/linglogic.wikia.com\/wiki\/Red_herring\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Propaganda\",\"author\":\"\",\"organization\":\"Wikipedia\",\"url\":\"http:\/\/en.wikipedia.org\/wiki\/Propaganda\",\"project\":\"\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-106","chapter","type-chapter","status-publish","hentry"],"part":96,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/wp-json\/pressbooks\/v2\/chapters\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/wp-json\/wp\/v2\/users\/78"}],"version-history":[{"count":8,"href":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/wp-json\/pressbooks\/v2\/chapters\/106\/revisions"}],"predecessor-version":[{"id":252,"href":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/wp-json\/pressbooks\/v2\/chapters\/106\/revisions\/252"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/wp-json\/pressbooks\/v2\/parts\/96"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/wp-json\/pressbooks\/v2\/chapters\/106\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/wp-json\/pressbooks\/v2\/chapter-type?post=106"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/wp-json\/wp\/v2\/contributor?post=106"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-fmcc-introtowriting\/wp-json\/wp\/v2\/license?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}