Persuasion: An Overview

Learning Objectives Define and explain persuasion. Explain the three theories of persuasion discussed in the text: social judgment theory, cognitive dissonance theory, and the elaboration likelihood model. In his text The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, Richard Perloff noted that the study of persuasion today is extremely important for five … Continue reading Persuasion: An Overview