{"id":348,"date":"2015-01-28T21:34:15","date_gmt":"2015-01-28T21:34:15","guid":{"rendered":"https:\/\/courses.candelalearning.com\/englishforbusiness\/?post_type=chapter&#038;p=348"},"modified":"2015-02-06T19:30:38","modified_gmt":"2015-02-06T19:30:38","slug":"1-3-communication-in-context","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/chapter\/1-3-communication-in-context\/","title":{"raw":"Communication in Context ","rendered":"Communication in Context"},"content":{"raw":"<div class=\"bcc-box bcc-highlight\">\r\n<h3>LEARNING OBJECTIVE<\/h3>\r\nBy the end of this section, you will be able to:\r\n<ul>\r\n\t<li>Identify and describe five types of communication contexts.\r\n<ol id=\"mclean-ch01_s03_l01\" class=\"im_orderedlist\"><\/ol>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\nNow that we have examined the eight components of communication, let\u2019s examine this in context. Is a quiet dinner conversation with someone you care about the same experience as a discussion in class or giving a speech? Is sending a text message to a friend the same experience as writing a professional project proposal or a purchase order? Each context has an influence on the communication process. Contexts can overlap, creating an even more dynamic process. You have been communicating in many of these contexts across your lifetime, and you\u2019ll be able to apply what you\u2019ve learned through experience in each context to business communication.\r\n<div class=\"im_section\">\r\n<h2>Intrapersonal Communication<\/h2>\r\nHave you ever listened to a speech or lecture and gotten caught up in your thoughts so that, while the speaker continued, you were no longer listening? During a phone conversation, have you ever been thinking about what you are going to say, or what question you might ask, instead of listening to the other person? Finally, have you ever told yourself how you did after you wrote a document or gave a presentation? As you \u201ctalk with yourself\u201d you are engaged in intrapersonal communication.\r\n\r\n<span class=\"im_margin_term\"><span class=\"im_glossterm\">Intrapersonal communication<\/span><\/span> involves one person; it is often called \u201cself-talk\u201d (Wood, 1997).\u00a0Donna Vocate\u2019s<span id=\"fwk-mclean-fn01_019\" class=\"im_footnote\">\u00a0<\/span>book(1994) on intrapersonal communication explains how, as we use language to reflect on our own experiences, we talk ourselves through situations. For example, the voice within you that tells you, \u201cKeep on Going! I can DO IT!\u201d when you are putting your all into completing a five-mile race; or that says, \u201cThis report I\u2019ve written is pretty good.\u201d Your intrapersonal communication can be positive or negative, and directly influences how you perceive and react to situations and communication with others.\r\n\r\nWhat you perceive in communication with others is also influenced by your culture, native language, and your world view. As the German philosopher J\u00fcrgen Habermas said, \u201cEvery process of reaching understanding takes place against the background of a culturally ingrained preunderstanding\u201d\u00a0(Habermas, 1984). \u00a0<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/299\/2015\/01\/20165639\/buswriting8.jpg\"><img class=\"size-medium wp-image-449 alignright\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/299\/2015\/01\/20165639\/buswriting8-300x199.jpg\" alt=\"buswriting8\" width=\"300\" height=\"199\" \/><\/a>\r\n\r\nFor example, you may have certain expectations of time and punctuality. You weren\u2019t born with them, so where did you learn them? From those around you as you grew up. What was normal for them became normal for you, but not everyone\u2019s idea of normal is the same.\r\n\r\nWhen your supervisor invites you to a meeting and says it will start at 7 p.m., does that mean 7:00 sharp, 7-ish, or even 7:30? In the business context, when a meeting is supposed to start at 9 a.m., is it promptly a 9 a.m.? Variations in time expectations depend on regional and national culture as well as individual corporate cultures. In some companies, everyone may be expected to arrive ten to fifteen minutes before the announced start time to take their seats and be ready to commence business at 9:00 sharp. In other companies, \u201cmeeting and greeting\u201d from about 9 to 9:05 or even 9:10 is the norm. When you are unfamiliar with the expectations for a business event, it is always wise to err on the side of being punctual, regardless of what your internal assumptions about time and punctuality may be.\r\n\r\n<\/div>\r\n<div class=\"im_section\">\r\n<h2>Interpersonal Communication<\/h2>\r\nThe second major context within the field of communication is interpersonal communication. <span class=\"im_margin_term\"><span class=\"im_glossterm\">Interpersonal communication<\/span><\/span> normally involves two people, and can range from intimate and very personal to formal and impersonal. You may carry on a conversation with a loved one, sharing a serious concern. Later, at work, you may have a brief conversation about plans for the weekend with the security guard on your way home. What\u2019s the difference? Both scenarios involve interpersonal communication, but are different in levels of intimacy. The first example implies a trusting relationship established over time between two caring individuals. The second example level implies some previous familiarity, and is really more about acknowledging each other than any actual exchange of information, much like saying hello or goodbye.\r\n\r\n<\/div>\r\n<div class=\"im_section\">\r\n<h2>Group Communication<\/h2>\r\nHave you ever noticed how a small group of people in class sit near each other? Perhaps they are members of the same sports program, or just friends, but no doubt they often engage in group communication.\r\n\r\n\u201c<span class=\"im_margin_term\"><span class=\"im_glossterm\">Group communication<\/span><\/span> is a dynamic process where a small number of people engage in a conversation\u201d\u00a0(<span id=\"fwk-mclean-fn01_008\" class=\"im_footnote\">McLean, 2005, p. 14).<\/span>\u00a0Group communication is generally defined as involving three to eight people. The larger the group, the more likely it is to break down into smaller groups.\r\n\r\nTo take a page from marketing, does your audience have segments or any points of convergence\/divergence? We could consider factors like age, education, sex, and location to learn more about groups and their general preferences as well as dislikes. You may find several groups within the larger audience, such as specific areas of education, and use this knowledge to increase your effectiveness as a business communicator.\r\n\r\n<\/div>\r\n<div class=\"im_section\">\r\n<h2>Public Communication<\/h2>\r\nIn <span class=\"im_margin_term\"><span class=\"im_glossterm\">public communication<\/span><\/span>, one person speaks to a group of people; the same is true of public written communication, where one person writes a message to be read by a small or large group. The speaker or writer may ask questions, and engage the audience in a discussion (in writing, examples are an e-mail discussion or a point-counter-point series of letters to the editor), but the dynamics of the conversation are distinct from group communication, where different rules apply. In a public speaking situation, the group normally defers to the speaker. For example, the boss speaks to everyone, and the sales team quietly listens without interruption.\r\n\r\nThis generalization is changing as norms and expectations change, and many cultures have a tradition of \u201ccall outs\u201d or interjections that are not to be interpreted as interruptions or competition for the floor, but instead as affirmations. The boss may say, as part of a charged-up motivational speech, \u201cDo you hear me?\u201d and the sales team is expected to call back \u201cYes Sir!\u201d The boss, as a public speaker, recognizes that intrapersonal communication (thoughts of the individual members) or interpersonal communication (communication between team members) may interfere with this classic public speaking dynamic of all to one, or the audience devoting all its attention to the speaker, and incorporate attention getting and engagement strategies to keep the sales team focused on the message.\r\n\r\n<\/div>\r\n<div class=\"im_section\">\r\n<h2>Mass Communication<\/h2>\r\nHow do you tell everyone on campus where and when all the classes are held? Would a speech from the front steps work? Perhaps it might meet the need if your school is a very small one. A written schedule that lists all classes would be a better alternative. How do you let everyone know there is a sale on in your store, or that your new product will meet their needs, or that your position on a political issue is the same as your constituents? You send a message to as many people as you can through mass communication. Does everyone receive mass communication the same way the might receive a personal phone call? Not likely. Some people who receive mass mailings assume that they are \u201cjunk mail\u201d (i.e., that they do not meet the recipients\u2019 needs) and throw them away unopened. People may tune out a television advertisement with a click of the mute button, delete tweets or ignore friend requests on Facebook by the hundreds, or send all unsolicited e-mail straight to the spam folder unread.\r\n\r\nMass media is a powerful force in modern society and our daily lives, and is adapting rapidly to new technologies. <span class=\"im_margin_term\"><span class=\"im_glossterm\">Mass communication<\/span><\/span> involves sending a single message to a group. It allows us to communicate our message to a large number of people, but we are limited in our ability to tailor our message to specific audiences, groups, or individuals. As a business communicator, you can use multimedia as a visual aid or reference common programs, films, or other images that your audience finds familiar yet engaging. You can tweet a picture that is worth far more than 140 characters, and you are just as likely to elicit a significant response. By choosing messages or references that many audience members will recognize or can identify with, you can develop common ground and increase the appeal of your message.\r\n<div id=\"mclean-ch01_s03_s05_n01\" class=\"im_key_takeaways im_editable im_block\">\r\n<h3 class=\"im_title\"><\/h3>\r\n<div class=\"bcc-box bcc-success\">\r\n<h3>Key Takeaway<\/h3>\r\n<section>\r\n<div data-type=\"note\">\r\n<div id=\"mclean-ch01_s03_s05_n01\" class=\"im_key_takeaways im_editable im_block\">\r\n\r\nCommunication contexts include intrapersonal, interpersonal, group, public, and mass communication. Each context has its advantages and disadvantages, and its appropriate and inappropriate uses.\r\n\r\n<\/div>\r\n<div id=\"mclean-ch01_s03_s05_n02\" class=\"im_exercises im_editable im_block\"><\/div>\r\n<div class=\"im_exercises im_editable im_block\"><\/div>\r\n<\/div>\r\n<\/section><\/div>\r\n<h3 class=\"im_title\"><\/h3>\r\n<div class=\"bcc-box bcc-info\">\r\n<h3>Exercises<\/h3>\r\n<section id=\"self-check-questions\">1.Please recall a time when you gave a speech in front of a group. How did you feel? What was your experience? What did you learn from your experience?<\/section><section><\/section><section>2. If you were asked to get the attention of your peers, what image or word would you choose and why?<\/section><section><\/section><section>3. If you were asked to get the attention of someone like yourself, what image or word would you choose and why?<\/section><section><\/section><section>4. Make a list of mass communication messages you observe for a one hour period of time. Share your list with classmates.<\/section><\/div>\r\n<\/div>\r\n<\/div>\r\n&nbsp;","rendered":"<div class=\"bcc-box bcc-highlight\">\n<h3>LEARNING OBJECTIVE<\/h3>\n<p>By the end of this section, you will be able to:<\/p>\n<ul>\n<li>Identify and describe five types of communication contexts.\n<ol id=\"mclean-ch01_s03_l01\" class=\"im_orderedlist\"><\/ol>\n<\/li>\n<\/ul>\n<\/div>\n<p>Now that we have examined the eight components of communication, let\u2019s examine this in context. Is a quiet dinner conversation with someone you care about the same experience as a discussion in class or giving a speech? Is sending a text message to a friend the same experience as writing a professional project proposal or a purchase order? Each context has an influence on the communication process. Contexts can overlap, creating an even more dynamic process. You have been communicating in many of these contexts across your lifetime, and you\u2019ll be able to apply what you\u2019ve learned through experience in each context to business communication.<\/p>\n<div class=\"im_section\">\n<h2>Intrapersonal Communication<\/h2>\n<p>Have you ever listened to a speech or lecture and gotten caught up in your thoughts so that, while the speaker continued, you were no longer listening? During a phone conversation, have you ever been thinking about what you are going to say, or what question you might ask, instead of listening to the other person? Finally, have you ever told yourself how you did after you wrote a document or gave a presentation? As you \u201ctalk with yourself\u201d you are engaged in intrapersonal communication.<\/p>\n<p><span class=\"im_margin_term\"><span class=\"im_glossterm\">Intrapersonal communication<\/span><\/span> involves one person; it is often called \u201cself-talk\u201d (Wood, 1997).\u00a0Donna Vocate\u2019s<span id=\"fwk-mclean-fn01_019\" class=\"im_footnote\">\u00a0<\/span>book(1994) on intrapersonal communication explains how, as we use language to reflect on our own experiences, we talk ourselves through situations. For example, the voice within you that tells you, \u201cKeep on Going! I can DO IT!\u201d when you are putting your all into completing a five-mile race; or that says, \u201cThis report I\u2019ve written is pretty good.\u201d Your intrapersonal communication can be positive or negative, and directly influences how you perceive and react to situations and communication with others.<\/p>\n<p>What you perceive in communication with others is also influenced by your culture, native language, and your world view. As the German philosopher J\u00fcrgen Habermas said, \u201cEvery process of reaching understanding takes place against the background of a culturally ingrained preunderstanding\u201d\u00a0(Habermas, 1984). \u00a0<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/299\/2015\/01\/20165639\/buswriting8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-449 alignright\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/299\/2015\/01\/20165639\/buswriting8-300x199.jpg\" alt=\"buswriting8\" width=\"300\" height=\"199\" \/><\/a><\/p>\n<p>For example, you may have certain expectations of time and punctuality. You weren\u2019t born with them, so where did you learn them? From those around you as you grew up. What was normal for them became normal for you, but not everyone\u2019s idea of normal is the same.<\/p>\n<p>When your supervisor invites you to a meeting and says it will start at 7 p.m., does that mean 7:00 sharp, 7-ish, or even 7:30? In the business context, when a meeting is supposed to start at 9 a.m., is it promptly a 9 a.m.? Variations in time expectations depend on regional and national culture as well as individual corporate cultures. In some companies, everyone may be expected to arrive ten to fifteen minutes before the announced start time to take their seats and be ready to commence business at 9:00 sharp. In other companies, \u201cmeeting and greeting\u201d from about 9 to 9:05 or even 9:10 is the norm. When you are unfamiliar with the expectations for a business event, it is always wise to err on the side of being punctual, regardless of what your internal assumptions about time and punctuality may be.<\/p>\n<\/div>\n<div class=\"im_section\">\n<h2>Interpersonal Communication<\/h2>\n<p>The second major context within the field of communication is interpersonal communication. <span class=\"im_margin_term\"><span class=\"im_glossterm\">Interpersonal communication<\/span><\/span> normally involves two people, and can range from intimate and very personal to formal and impersonal. You may carry on a conversation with a loved one, sharing a serious concern. Later, at work, you may have a brief conversation about plans for the weekend with the security guard on your way home. What\u2019s the difference? Both scenarios involve interpersonal communication, but are different in levels of intimacy. The first example implies a trusting relationship established over time between two caring individuals. The second example level implies some previous familiarity, and is really more about acknowledging each other than any actual exchange of information, much like saying hello or goodbye.<\/p>\n<\/div>\n<div class=\"im_section\">\n<h2>Group Communication<\/h2>\n<p>Have you ever noticed how a small group of people in class sit near each other? Perhaps they are members of the same sports program, or just friends, but no doubt they often engage in group communication.<\/p>\n<p>\u201c<span class=\"im_margin_term\"><span class=\"im_glossterm\">Group communication<\/span><\/span> is a dynamic process where a small number of people engage in a conversation\u201d\u00a0(<span id=\"fwk-mclean-fn01_008\" class=\"im_footnote\">McLean, 2005, p. 14).<\/span>\u00a0Group communication is generally defined as involving three to eight people. The larger the group, the more likely it is to break down into smaller groups.<\/p>\n<p>To take a page from marketing, does your audience have segments or any points of convergence\/divergence? We could consider factors like age, education, sex, and location to learn more about groups and their general preferences as well as dislikes. You may find several groups within the larger audience, such as specific areas of education, and use this knowledge to increase your effectiveness as a business communicator.<\/p>\n<\/div>\n<div class=\"im_section\">\n<h2>Public Communication<\/h2>\n<p>In <span class=\"im_margin_term\"><span class=\"im_glossterm\">public communication<\/span><\/span>, one person speaks to a group of people; the same is true of public written communication, where one person writes a message to be read by a small or large group. The speaker or writer may ask questions, and engage the audience in a discussion (in writing, examples are an e-mail discussion or a point-counter-point series of letters to the editor), but the dynamics of the conversation are distinct from group communication, where different rules apply. In a public speaking situation, the group normally defers to the speaker. For example, the boss speaks to everyone, and the sales team quietly listens without interruption.<\/p>\n<p>This generalization is changing as norms and expectations change, and many cultures have a tradition of \u201ccall outs\u201d or interjections that are not to be interpreted as interruptions or competition for the floor, but instead as affirmations. The boss may say, as part of a charged-up motivational speech, \u201cDo you hear me?\u201d and the sales team is expected to call back \u201cYes Sir!\u201d The boss, as a public speaker, recognizes that intrapersonal communication (thoughts of the individual members) or interpersonal communication (communication between team members) may interfere with this classic public speaking dynamic of all to one, or the audience devoting all its attention to the speaker, and incorporate attention getting and engagement strategies to keep the sales team focused on the message.<\/p>\n<\/div>\n<div class=\"im_section\">\n<h2>Mass Communication<\/h2>\n<p>How do you tell everyone on campus where and when all the classes are held? Would a speech from the front steps work? Perhaps it might meet the need if your school is a very small one. A written schedule that lists all classes would be a better alternative. How do you let everyone know there is a sale on in your store, or that your new product will meet their needs, or that your position on a political issue is the same as your constituents? You send a message to as many people as you can through mass communication. Does everyone receive mass communication the same way the might receive a personal phone call? Not likely. Some people who receive mass mailings assume that they are \u201cjunk mail\u201d (i.e., that they do not meet the recipients\u2019 needs) and throw them away unopened. People may tune out a television advertisement with a click of the mute button, delete tweets or ignore friend requests on Facebook by the hundreds, or send all unsolicited e-mail straight to the spam folder unread.<\/p>\n<p>Mass media is a powerful force in modern society and our daily lives, and is adapting rapidly to new technologies. <span class=\"im_margin_term\"><span class=\"im_glossterm\">Mass communication<\/span><\/span> involves sending a single message to a group. It allows us to communicate our message to a large number of people, but we are limited in our ability to tailor our message to specific audiences, groups, or individuals. As a business communicator, you can use multimedia as a visual aid or reference common programs, films, or other images that your audience finds familiar yet engaging. You can tweet a picture that is worth far more than 140 characters, and you are just as likely to elicit a significant response. By choosing messages or references that many audience members will recognize or can identify with, you can develop common ground and increase the appeal of your message.<\/p>\n<div id=\"mclean-ch01_s03_s05_n01\" class=\"im_key_takeaways im_editable im_block\">\n<h3 class=\"im_title\"><\/h3>\n<div class=\"bcc-box bcc-success\">\n<h3>Key Takeaway<\/h3>\n<section>\n<div data-type=\"note\">\n<div id=\"mclean-ch01_s03_s05_n01\" class=\"im_key_takeaways im_editable im_block\">\n<p>Communication contexts include intrapersonal, interpersonal, group, public, and mass communication. Each context has its advantages and disadvantages, and its appropriate and inappropriate uses.<\/p>\n<\/div>\n<div id=\"mclean-ch01_s03_s05_n02\" class=\"im_exercises im_editable im_block\"><\/div>\n<div class=\"im_exercises im_editable im_block\"><\/div>\n<\/div>\n<\/section>\n<\/div>\n<h3 class=\"im_title\"><\/h3>\n<div class=\"bcc-box bcc-info\">\n<h3>Exercises<\/h3>\n<section id=\"self-check-questions\">1.Please recall a time when you gave a speech in front of a group. How did you feel? What was your experience? What did you learn from your experience?<\/section>\n<section><\/section>\n<section>2. If you were asked to get the attention of your peers, what image or word would you choose and why?<\/section>\n<section><\/section>\n<section>3. If you were asked to get the attention of someone like yourself, what image or word would you choose and why?<\/section>\n<section><\/section>\n<section>4. Make a list of mass communication messages you observe for a one hour period of time. Share your list with classmates.<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-348\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Image of watch. <strong>Authored by<\/strong>: Rcastillon. <strong>Provided by<\/strong>: MorgueFile. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/mrg.bz\/pv3gAC\">http:\/\/mrg.bz\/pv3gAC<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Free to remix, commercial use, no attribution required.   http:\/\/www.morguefile.com\/license\/morguefile<\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Communication for Business Success. <strong>Authored by<\/strong>: Anonymous. <strong>Provided by<\/strong>: Anonymous. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/2012books.lardbucket.org\/books\/communication-for-business-success\/\">http:\/\/2012books.lardbucket.org\/books\/communication-for-business-success\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA: Attribution-NonCommercial-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":277,"menu_order":4,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Image of watch\",\"author\":\"Rcastillon\",\"organization\":\"MorgueFile\",\"url\":\"http:\/\/mrg.bz\/pv3gAC\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Free to remix, commercial use, no attribution required.   http:\/\/www.morguefile.com\/license\/morguefile\"},{\"type\":\"cc\",\"description\":\"Communication for Business Success\",\"author\":\"Anonymous\",\"organization\":\"Anonymous\",\"url\":\"http:\/\/2012books.lardbucket.org\/books\/communication-for-business-success\/\",\"project\":\"\",\"license\":\"cc-by-nc-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-348","chapter","type-chapter","status-publish","hentry"],"part":364,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/wp\/v2\/users\/277"}],"version-history":[{"count":7,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/348\/revisions"}],"predecessor-version":[{"id":809,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/348\/revisions\/809"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/parts\/364"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/348\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/wp\/v2\/media?parent=348"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=348"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/wp\/v2\/contributor?post=348"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/wp\/v2\/license?post=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}