{"id":936,"date":"2015-03-08T10:50:33","date_gmt":"2015-03-08T10:50:33","guid":{"rendered":"https:\/\/courses.candelalearning.com\/businesscommunication\/?post_type=chapter&p=936"},"modified":"2015-03-08T22:57:47","modified_gmt":"2015-03-08T22:57:47","slug":"getting-started-7","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/chapter\/getting-started-7\/","title":{"raw":"Getting Started: Presentations to Persuade","rendered":"Getting Started: Presentations to Persuade"},"content":{"raw":"
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We are more easily persuaded, in general, by the reasons that we ourselves discovers than by those which are given to us by others.<\/p>\r\n

-Pascal<\/p>\r\n<\/blockquote>\r\n

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For every sale you miss because you\u2019re too enthusiastic, you will miss a hundred because you\u2019re not enthusiastic enough.<\/p>\r\n

-Zig Ziglar<\/p>\r\n<\/blockquote>\r\n

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INTRODUCTORY EXERCISES<\/h3>\r\n
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  1. Please list three things that you recently purchased, preferably in the last twenty-four hours\u2014the things can be items or services. Decide which purchase on your list stands out as most important to you and consider why you made that purchase decision. See if you can list three reasons. Now pretend you are going to sell that same item or service to a friend\u2014would the three reasons remain the same, or would you try additional points for them to consider? Compare your results with a classmate.<\/li>\r\n\t
  2. Please think of one major purchase you made in the past year. It should be significant to you, and not a daily or monthly purchase. Once you made the purchase decision and received the item (e.g., a car), did you notice similar cars on the roads? Did you pay attention to details like color, modifications, or reports in the popular press about quality? Did you talk to your friends about it? What kind of information did you pay attention to\u2014information that reinforced your purchase decision, or information that detracted from your appreciation of your newly acquired possession? Discuss your responses with classmates.<\/li>\r\n<\/ol>\r\n<\/section><\/section><\/div>\r\n

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    <\/div>\r\nNo doubt there has been a time when you wanted something from your parents, your supervisor, or your friends, and you thought about how you were going to present your request. But do you think about how often people\u2014including people you have never met and never will meet\u2014want something from you? When you watch television, advertisements reach out for your attention, whether you watch them or not. When you use the Internet, pop-up advertisements often appear. Living in the United States, and many parts of the world, means that you have been surrounded, even inundated, by persuasive messages. Mass media in general and television in particular make a significant impact you will certainly recognize.\r\n\r\nConsider these facts:\r\n