{"id":946,"date":"2015-03-08T10:50:33","date_gmt":"2015-03-08T10:50:33","guid":{"rendered":"https:\/\/courses.candelalearning.com\/businesscommunication\/?post_type=chapter&#038;p=946"},"modified":"2015-03-08T22:46:28","modified_gmt":"2015-03-08T22:46:28","slug":"14-7-sample-persuasive-speech","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/chapter\/14-7-sample-persuasive-speech\/","title":{"raw":"Sample Persuasive Speech","rendered":"Sample Persuasive Speech"},"content":{"raw":"<h2>\u00a0<strong>Here is a generic, sample speech in an outline form with notes and suggestions.<\/strong><\/h2>\r\n<div class=\"im_section\">\r\n<div id=\"mclean-ch14_s07_n01\" class=\"im_learning_objectives im_editable im_block\">\r\n<h3 class=\"im_title\"><\/h3>\r\n<div class=\"bcc-box bcc-highlight\">\r\n<h3>LEARNING OBJECTIVES<\/h3>\r\nBy the end of this section, you will be able to:\r\n<ul id=\"mclean-ch14_s07_l01\" class=\"im_orderedlist\">\r\n\t<li>Understand the structural parts of a persuasive speech.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<h3 class=\"im_title\"><\/h3>\r\n<\/div>\r\n<\/div>\r\n<div class=\"im_section\">\r\n<h2>Attention Statement<\/h2>\r\nShow a picture of a person on death row and ask the audience: does an innocent man deserve to die?\r\n\r\n<\/div>\r\n<div class=\"im_section\">\r\n<h2>Introduction<\/h2>\r\nBriefly introduce the man in an Illinois prison and explain that he was released only days before his impending death because DNA evidence (not available when he was convicted), clearly established his innocence.\r\n\r\nA statement of your topic and your specific stand on the topic:\r\n\r\n\u201cMy speech today is about the death penalty, and I am against it.\u201d\r\n\r\nIntroduce your credibility and the topic: \u201cMy research on this controversial topic has shown me that deterrence and retribution are central arguments for the death penalty, and today I will address each of these issues in turn.\u201d\r\n\r\nState your main points.\r\n\r\n\u201cToday I will address the two main arguments for the death penalty, deterrence and retribution, and examine how the governor of one state decided that since some cases were found to be faulty, all cases would be stayed until proven otherwise.\u201d\r\n\r\n<\/div>\r\n<div class=\"im_section\">\r\n<h2>Body<\/h2>\r\nInformation: Provide a simple explanation of the death penalty in case there are people who do not know about it. Provide clear definitions of key terms.\r\n\r\nDeterrence: Provide arguments by generalization, sign, and authority.\r\n\r\nRetribution: Provide arguments by analogy, cause, and principle.\r\n\r\nCase study: State of Illinois, Gov. George Ryan. Provide an argument by testimony and authority by quoting: \u201cYou have a system right now\u2026that\u2019s fraught with error and has innumerable opportunities for innocent people to be executed,\u201d Dennis Culloton, spokesman for the Governor, told the <em class=\"im_emphasis\">Chicago Tribune<\/em>. \u201cHe is determined not to make that mistake.\u201d\r\n\r\nSolution steps:\r\n<ol id=\"mclean-ch14_s07_s03_l01\" class=\"im_orderedlist im_editable im_block\">\r\n\t<li><em class=\"im_emphasis\">National level<\/em>. \u201cStay all executions until the problem that exists in Illinois, and perhaps the nation, is addressed.\u201d<\/li>\r\n\t<li><em class=\"im_emphasis\">Local level<\/em>. \u201cWe need to encourage our own governor to examine the system we have for similar errors and opportunities for innocent people to be executed.\u201d<\/li>\r\n\t<li><em class=\"im_emphasis\">Personal level<\/em>. \u201cVote, write your representatives, and help bring this issue to the forefront in your community.\u201d<\/li>\r\n<\/ol>\r\n<\/div>\r\n<div class=\"im_section\">\r\n<h2>Conclusion<\/h2>\r\nReiterate your main points and provide synthesis; do not introduce new content.\r\n\r\n<\/div>\r\n<div class=\"im_title\">\r\n<h2>Residual Message<\/h2>\r\nImagine that you have been assigned to give a persuasive presentation lasting five to seven minutes. Follow the guidelines in <a class=\"im_xref\" href=\"#mclean-ch14_s07_s05_t01\">Table 14.6 \"Sample Speech Guidelines\"<\/a> and apply them to your presentation.\r\n<div id=\"mclean-ch14_s07_s05_t01\" class=\"im_table im_block\">\r\n\r\n<span class=\"im_title-prefix\">Table 14.6<\/span> Sample Speech Guidelines\r\n<table cellspacing=\"0\" cellpadding=\"0\">\r\n<tbody>\r\n<tr>\r\n<td>1.Topic<\/td>\r\n<td>Choose a product or service that interests you so much that you would like to influence the audience\u2019s attitudes and behavior toward it.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>2. Purpose<\/td>\r\n<td>Persuasive speakers may plan to secure behavioral changes, influence thinking, or motivate action in their audience. They may state a proposition of fact, value, definition, or policy. They may incorporate appeals to reason, emotion, and\/or basic needs.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>3. Audience<\/td>\r\n<td>Think about what your audience might already know about your topic and what they may not know, and perhaps any attitudes toward or concerns about it. Consider how this may affect the way that you will present your information. You won\u2019t be able to convert everyone in the audience from a \u201cno\u201d to a \u201cyes,\u201d but you might encourage a couple to consider \u201cmaybe.\u201d Audiences are more likely to change their behavior if it meets their needs, saves them money, involves a small change, or if the proposed change is approached gradually in the presentation.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>4. Supporting Materials<\/td>\r\n<td>Using the information gathered in your search for information, determine what is most worthwhile, interesting, and important to include in your speech. Time limits will require that you be selective about what you use. Consider information that the audience might want to know that contradicts or challenges your claims and be prepared for questions. Use visual aids to illustrate your message.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>5. Organization<\/td>\r\n<td>\r\n<ol id=\"mclean-ch14_s07_s05_l01\" class=\"im_orderedlist\">\r\n\t<li>Write a central idea statement, which expresses the message, or point, that you hope to get across to your listeners in the speech.<\/li>\r\n\t<li>Determine the two to three main points that will be needed to support your central idea.<\/li>\r\n\t<li>Prepare a complete sentence outline of the body of the speech, including solution steps or action items.<\/li>\r\n<\/ol>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>6. Introduction<\/td>\r\n<td>Develop an opening that will\r\n<ol id=\"mclean-ch14_s07_s05_l02\" class=\"im_orderedlist\">\r\n\t<li>get the attention and interest of your listeners,<\/li>\r\n\t<li>express your central idea\/message, and<\/li>\r\n\t<li>lead into the body of your speech.<\/li>\r\n<\/ol>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>7. Conclusion<\/td>\r\n<td>The conclusion should review and\/or summarize the important ideas in your speech and bring it to a smooth close.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>8. Delivery<\/td>\r\n<td>The speech should be delivered extemporaneously, using speaking notes and not reading from the manuscript. Work on maximum eye contact with your listeners. Use any visual aids or handouts that may be helpful.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<div id=\"mclean-ch14_s07_s05_n01\" class=\"im_key_takeaways im_editable im_block\">\r\n<h3 class=\"im_title\"><\/h3>\r\n<div class=\"bcc-box bcc-success\">\r\n<h3>KEY TAKEAWAY<\/h3>\r\n<section>\r\n<div data-type=\"note\">\r\n\r\nA speech to persuade presents an attention statement, an introduction, the body of the speech with main points and supporting information, a conclusion, and a residual message.\r\n\r\n<\/div>\r\n<\/section><\/div>\r\n<h3 class=\"im_title\"><\/h3>\r\n&nbsp;\r\n<div class=\"bcc-box bcc-info\">\r\n<h3>EXERCISES<\/h3>\r\n<section id=\"self-check-questions\">\r\n<ol id=\"mclean-ch14_s07_s05_l03\" class=\"im_orderedlist\">\r\n\t<li>Apply this framework to your persuasive speech.<\/li>\r\n\t<li>Prepare a three- to five-minute presentation to persuade and present it to the class.<\/li>\r\n\t<li>Review an effective presentation to persuade and present it to the class.<\/li>\r\n\t<li>Review an ineffective presentation to persuade and present it to the class<\/li>\r\n<\/ol>\r\n<\/section><\/div>\r\n<\/div>\r\n<\/div>","rendered":"<h2>\u00a0<strong>Here is a generic, sample speech in an outline form with notes and suggestions.<\/strong><\/h2>\n<div class=\"im_section\">\n<div id=\"mclean-ch14_s07_n01\" class=\"im_learning_objectives im_editable im_block\">\n<h3 class=\"im_title\"><\/h3>\n<div class=\"bcc-box bcc-highlight\">\n<h3>LEARNING OBJECTIVES<\/h3>\n<p>By the end of this section, you will be able to:<\/p>\n<ul id=\"mclean-ch14_s07_l01\" class=\"im_orderedlist\">\n<li>Understand the structural parts of a persuasive speech.<\/li>\n<\/ul>\n<\/div>\n<h3 class=\"im_title\"><\/h3>\n<\/div>\n<\/div>\n<div class=\"im_section\">\n<h2>Attention Statement<\/h2>\n<p>Show a picture of a person on death row and ask the audience: does an innocent man deserve to die?<\/p>\n<\/div>\n<div class=\"im_section\">\n<h2>Introduction<\/h2>\n<p>Briefly introduce the man in an Illinois prison and explain that he was released only days before his impending death because DNA evidence (not available when he was convicted), clearly established his innocence.<\/p>\n<p>A statement of your topic and your specific stand on the topic:<\/p>\n<p>\u201cMy speech today is about the death penalty, and I am against it.\u201d<\/p>\n<p>Introduce your credibility and the topic: \u201cMy research on this controversial topic has shown me that deterrence and retribution are central arguments for the death penalty, and today I will address each of these issues in turn.\u201d<\/p>\n<p>State your main points.<\/p>\n<p>\u201cToday I will address the two main arguments for the death penalty, deterrence and retribution, and examine how the governor of one state decided that since some cases were found to be faulty, all cases would be stayed until proven otherwise.\u201d<\/p>\n<\/div>\n<div class=\"im_section\">\n<h2>Body<\/h2>\n<p>Information: Provide a simple explanation of the death penalty in case there are people who do not know about it. Provide clear definitions of key terms.<\/p>\n<p>Deterrence: Provide arguments by generalization, sign, and authority.<\/p>\n<p>Retribution: Provide arguments by analogy, cause, and principle.<\/p>\n<p>Case study: State of Illinois, Gov. George Ryan. Provide an argument by testimony and authority by quoting: \u201cYou have a system right now\u2026that\u2019s fraught with error and has innumerable opportunities for innocent people to be executed,\u201d Dennis Culloton, spokesman for the Governor, told the <em class=\"im_emphasis\">Chicago Tribune<\/em>. \u201cHe is determined not to make that mistake.\u201d<\/p>\n<p>Solution steps:<\/p>\n<ol id=\"mclean-ch14_s07_s03_l01\" class=\"im_orderedlist im_editable im_block\">\n<li><em class=\"im_emphasis\">National level<\/em>. \u201cStay all executions until the problem that exists in Illinois, and perhaps the nation, is addressed.\u201d<\/li>\n<li><em class=\"im_emphasis\">Local level<\/em>. \u201cWe need to encourage our own governor to examine the system we have for similar errors and opportunities for innocent people to be executed.\u201d<\/li>\n<li><em class=\"im_emphasis\">Personal level<\/em>. \u201cVote, write your representatives, and help bring this issue to the forefront in your community.\u201d<\/li>\n<\/ol>\n<\/div>\n<div class=\"im_section\">\n<h2>Conclusion<\/h2>\n<p>Reiterate your main points and provide synthesis; do not introduce new content.<\/p>\n<\/div>\n<div class=\"im_title\">\n<h2>Residual Message<\/h2>\n<p>Imagine that you have been assigned to give a persuasive presentation lasting five to seven minutes. Follow the guidelines in <a class=\"im_xref\" href=\"#mclean-ch14_s07_s05_t01\">Table 14.6 &#8220;Sample Speech Guidelines&#8221;<\/a> and apply them to your presentation.<\/p>\n<div id=\"mclean-ch14_s07_s05_t01\" class=\"im_table im_block\">\n<p><span class=\"im_title-prefix\">Table 14.6<\/span> Sample Speech Guidelines<\/p>\n<table cellpadding=\"0\" style=\"border-spacing: 0px;\">\n<tbody>\n<tr>\n<td>1.Topic<\/td>\n<td>Choose a product or service that interests you so much that you would like to influence the audience\u2019s attitudes and behavior toward it.<\/td>\n<\/tr>\n<tr>\n<td>2. Purpose<\/td>\n<td>Persuasive speakers may plan to secure behavioral changes, influence thinking, or motivate action in their audience. They may state a proposition of fact, value, definition, or policy. They may incorporate appeals to reason, emotion, and\/or basic needs.<\/td>\n<\/tr>\n<tr>\n<td>3. Audience<\/td>\n<td>Think about what your audience might already know about your topic and what they may not know, and perhaps any attitudes toward or concerns about it. Consider how this may affect the way that you will present your information. You won\u2019t be able to convert everyone in the audience from a \u201cno\u201d to a \u201cyes,\u201d but you might encourage a couple to consider \u201cmaybe.\u201d Audiences are more likely to change their behavior if it meets their needs, saves them money, involves a small change, or if the proposed change is approached gradually in the presentation.<\/td>\n<\/tr>\n<tr>\n<td>4. Supporting Materials<\/td>\n<td>Using the information gathered in your search for information, determine what is most worthwhile, interesting, and important to include in your speech. Time limits will require that you be selective about what you use. Consider information that the audience might want to know that contradicts or challenges your claims and be prepared for questions. Use visual aids to illustrate your message.<\/td>\n<\/tr>\n<tr>\n<td>5. Organization<\/td>\n<td>\n<ol id=\"mclean-ch14_s07_s05_l01\" class=\"im_orderedlist\">\n<li>Write a central idea statement, which expresses the message, or point, that you hope to get across to your listeners in the speech.<\/li>\n<li>Determine the two to three main points that will be needed to support your central idea.<\/li>\n<li>Prepare a complete sentence outline of the body of the speech, including solution steps or action items.<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>6. Introduction<\/td>\n<td>Develop an opening that will<\/p>\n<ol id=\"mclean-ch14_s07_s05_l02\" class=\"im_orderedlist\">\n<li>get the attention and interest of your listeners,<\/li>\n<li>express your central idea\/message, and<\/li>\n<li>lead into the body of your speech.<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<tr>\n<td>7. Conclusion<\/td>\n<td>The conclusion should review and\/or summarize the important ideas in your speech and bring it to a smooth close.<\/td>\n<\/tr>\n<tr>\n<td>8. Delivery<\/td>\n<td>The speech should be delivered extemporaneously, using speaking notes and not reading from the manuscript. Work on maximum eye contact with your listeners. Use any visual aids or handouts that may be helpful.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div id=\"mclean-ch14_s07_s05_n01\" class=\"im_key_takeaways im_editable im_block\">\n<h3 class=\"im_title\"><\/h3>\n<div class=\"bcc-box bcc-success\">\n<h3>KEY TAKEAWAY<\/h3>\n<section>\n<div data-type=\"note\">\n<p>A speech to persuade presents an attention statement, an introduction, the body of the speech with main points and supporting information, a conclusion, and a residual message.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<h3 class=\"im_title\"><\/h3>\n<p>&nbsp;<\/p>\n<div class=\"bcc-box bcc-info\">\n<h3>EXERCISES<\/h3>\n<section id=\"self-check-questions\">\n<ol id=\"mclean-ch14_s07_s05_l03\" class=\"im_orderedlist\">\n<li>Apply this framework to your persuasive speech.<\/li>\n<li>Prepare a three- to five-minute presentation to persuade and present it to the class.<\/li>\n<li>Review an effective presentation to persuade and present it to the class.<\/li>\n<li>Review an ineffective presentation to persuade and present it to the class<\/li>\n<\/ol>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-946\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Communication For Business Success. <strong>Authored by<\/strong>: anonymous. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/2012books.lardbucket.org\/books\/communication-for-business-success\/\">http:\/\/2012books.lardbucket.org\/books\/communication-for-business-success\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA: Attribution-NonCommercial-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":9,"menu_order":24,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Communication For Business Success\",\"author\":\"anonymous\",\"organization\":\"\",\"url\":\"http:\/\/2012books.lardbucket.org\/books\/communication-for-business-success\/\",\"project\":\"\",\"license\":\"cc-by-nc-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-946","chapter","type-chapter","status-publish","hentry"],"part":1023,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":3,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/946\/revisions"}],"predecessor-version":[{"id":1152,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/946\/revisions\/1152"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/parts\/1023"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/chapters\/946\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/wp\/v2\/media?parent=946"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=946"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/wp\/v2\/contributor?post=946"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-businesscommunication\/wp-json\/wp\/v2\/license?post=946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}