What you’ll learn to do: explain common pricing strategies and how organizations use them

In this section you’ll learn about some very specific, yet standard pricing strategies that organizations use to meet their objectives and address consumer perceptions of value.

The specific things you’ll learn in this section include the following:

• Explain pricing from the customer’s viewpoint
• Describe the objectives businesses hope to achieve with product pricing
• Explain the cost-plus pricing method
• Explain the methods businesses use for discounts and allowances