{"id":10968,"date":"2017-03-26T23:32:57","date_gmt":"2017-03-26T23:32:57","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/masterybusiness2xngcxmasterspring2016\/?post_type=chapter&#038;p=10968"},"modified":"2017-03-28T16:41:33","modified_gmt":"2017-03-28T16:41:33","slug":"salty-pawz-marketing","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/chapter\/salty-pawz-marketing\/","title":{"raw":"Salty Pawz Marketing","rendered":"Salty Pawz Marketing"},"content":{"raw":"<div id=\"post-5636\" class=\"type-1 post-5636 chapter type-chapter status-publish hentry\">\r\n<div class=\"entry-content\">\r\n<h2>Products<\/h2>\r\nWanda sells three varieties of dog treats: Chicken Cuties, Bison Bites, and Lamb Lovies. Each treat comes in a plastic pouch containing 12 treats. She has the following assortments available:\r\n<ul>\r\n \t<li>Party Pooch = 4 each of 3 flavors<\/li>\r\n \t<li>Chicken Cuties= 12 Chicken<\/li>\r\n \t<li>Bison Bites = 12 Bison<\/li>\r\n \t<li>Lamb Lovies = 12 Lamb<\/li>\r\n<\/ul>\r\n<h3>Salty Pawz Commitment to Healthy Dogs<\/h3>\r\nSince the very beginning, Wanda has been committed to providing a healthy alternative to mass-produced dog treats. Consequently, she has been very careful about sourcing her ingredients. For the Chicken Cuties she uses free-range chickens that are fed no artificial growth hormones or antibiotics. It took her a while, but she was able to find several ranchers who raise lamb and bison with\u00a0non-GMO grains. She does not add preservatives, dyes, or fillers to her treats.\r\n<h2>Pricing<\/h2>\r\nWanda has priced her treats according to\u00a0what would be considered the high end of the market. She determined her price based on her costs and what she wants to earn every month. Although she pays attention to what other businesses are charging, she has never conducted any research to determine how she stacks up against the competition. She is selling as many treats as she and her friends can make, so price is not something she is concerned about at this time.\r\n<h2>Place<\/h2>\r\nSalty Pawz products are sold via the Internet, and all of Wanda\u2019s business is conducted through some form of e-commerce. Her treats are listed on <a href=\"http:\/\/www.etsy.com\/\" target=\"_blank\">www.etsy.com<\/a>,\u00a0where they are one of a large variety of treats available. Her brother-in-law recently launched her Web site\u00a0using Weebley, and she is still getting used to managing the site. In reality, when she gets a sale through her Web site, she is sending the customers to Etsy to complete the purchase. When she explained this to\u00a0Jim, he asked her, \u201cAren\u2019t you afraid that when your customers get to Etsy they will find someone else\u2019s treats and buy them instead?\u201d Wanda just scratched her head.\r\n<h2>Promotion<\/h2>\r\nSalty Pawz does not have marketing materials and does no promotions or advertising. Wanda thinks it might be a good idea, but currently she relies on word-of-mouth to advertise her business. She has business cards she purchased from an online service and encloses one with each order. Jamie dropped some off at the local veterinarian\u2019s office a few months ago, but no one has checked to see if they are still there.\r\n<div class=\"wp-nocaption aligncenter size-full wp-image-5637\"><img class=\"aligncenter size-full wp-image-5637\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/297\/2016\/07\/12212123\/image02.jpg\" sizes=\"(max-width: 632px) 100vw, 632px\" srcset=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/297\/2016\/07\/12212123\/image02.jpg 632w, https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/297\/2016\/07\/12212123\/image02-300x166.jpg 300w, https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/297\/2016\/07\/12212123\/image02-65x36.jpg 65w, https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/297\/2016\/07\/12212123\/image02-225x125.jpg 225w, https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/297\/2016\/07\/12212123\/image02-350x194.jpg 350w\" alt=\"Salty Pawz does not have marketing materials, does no promotions or advertising. Wanda thinks it might be a good idea, but currently she relies on word of mouth to advertise her business. She has business cards she purchased from an online service and encloses one with each order. Jamie dropped some off at the local veterinarian\u2019s office a few months ago, but no one has checked to see if they are still there. \" width=\"632\" height=\"350\" \/><\/div>\r\n<\/div>\r\n<\/div>\r\n<section>\r\n<div class=\"post-citations sidebar\"><\/div>\r\n<\/section>","rendered":"<div id=\"post-5636\" class=\"type-1 post-5636 chapter type-chapter status-publish hentry\">\n<div class=\"entry-content\">\n<h2>Products<\/h2>\n<p>Wanda sells three varieties of dog treats: Chicken Cuties, Bison Bites, and Lamb Lovies. Each treat comes in a plastic pouch containing 12 treats. She has the following assortments available:<\/p>\n<ul>\n<li>Party Pooch = 4 each of 3 flavors<\/li>\n<li>Chicken Cuties= 12 Chicken<\/li>\n<li>Bison Bites = 12 Bison<\/li>\n<li>Lamb Lovies = 12 Lamb<\/li>\n<\/ul>\n<h3>Salty Pawz Commitment to Healthy Dogs<\/h3>\n<p>Since the very beginning, Wanda has been committed to providing a healthy alternative to mass-produced dog treats. Consequently, she has been very careful about sourcing her ingredients. For the Chicken Cuties she uses free-range chickens that are fed no artificial growth hormones or antibiotics. It took her a while, but she was able to find several ranchers who raise lamb and bison with\u00a0non-GMO grains. She does not add preservatives, dyes, or fillers to her treats.<\/p>\n<h2>Pricing<\/h2>\n<p>Wanda has priced her treats according to\u00a0what would be considered the high end of the market. She determined her price based on her costs and what she wants to earn every month. Although she pays attention to what other businesses are charging, she has never conducted any research to determine how she stacks up against the competition. She is selling as many treats as she and her friends can make, so price is not something she is concerned about at this time.<\/p>\n<h2>Place<\/h2>\n<p>Salty Pawz products are sold via the Internet, and all of Wanda\u2019s business is conducted through some form of e-commerce. Her treats are listed on <a href=\"http:\/\/www.etsy.com\/\" target=\"_blank\">www.etsy.com<\/a>,\u00a0where they are one of a large variety of treats available. Her brother-in-law recently launched her Web site\u00a0using Weebley, and she is still getting used to managing the site. In reality, when she gets a sale through her Web site, she is sending the customers to Etsy to complete the purchase. When she explained this to\u00a0Jim, he asked her, \u201cAren\u2019t you afraid that when your customers get to Etsy they will find someone else\u2019s treats and buy them instead?\u201d Wanda just scratched her head.<\/p>\n<h2>Promotion<\/h2>\n<p>Salty Pawz does not have marketing materials and does no promotions or advertising. Wanda thinks it might be a good idea, but currently she relies on word-of-mouth to advertise her business. She has business cards she purchased from an online service and encloses one with each order. Jamie dropped some off at the local veterinarian\u2019s office a few months ago, but no one has checked to see if they are still there.<\/p>\n<div class=\"wp-nocaption aligncenter size-full wp-image-5637\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5637\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/297\/2016\/07\/12212123\/image02.jpg\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" srcset=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/297\/2016\/07\/12212123\/image02.jpg 632w, https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/297\/2016\/07\/12212123\/image02-300x166.jpg 300w, https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/297\/2016\/07\/12212123\/image02-65x36.jpg 65w, https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/297\/2016\/07\/12212123\/image02-225x125.jpg 225w, https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/297\/2016\/07\/12212123\/image02-350x194.jpg 350w\" alt=\"Salty Pawz does not have marketing materials, does no promotions or advertising. Wanda thinks it might be a good idea, but currently she relies on word of mouth to advertise her business. She has business cards she purchased from an online service and encloses one with each order. Jamie dropped some off at the local veterinarian\u2019s office a few months ago, but no one has checked to see if they are still there.\" width=\"632\" height=\"350\" \/><\/div>\n<\/div>\n<\/div>\n<section>\n<div class=\"post-citations sidebar\"><\/div>\n<\/section>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-10968\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Salty Pawz Marketing. <strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":26,"menu_order":3,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Salty Pawz Marketing\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-10968","chapter","type-chapter","status-publish","hentry"],"part":10961,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/10968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":3,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/10968\/revisions"}],"predecessor-version":[{"id":10977,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/10968\/revisions\/10977"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/parts\/10961"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/10968\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/media?parent=10968"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=10968"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/contributor?post=10968"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/license?post=10968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}