{"id":5814,"date":"2016-08-02T16:58:25","date_gmt":"2016-08-02T16:58:25","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/masterybusiness2xngcxmasterspring2016\/?post_type=chapter&#038;p=5814"},"modified":"2017-03-31T16:02:29","modified_gmt":"2017-03-31T16:02:29","slug":"outcome-global-business-strategies","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/chapter\/outcome-global-business-strategies\/","title":{"raw":"Outcome: Global Business Strategies","rendered":"Outcome: Global Business Strategies"},"content":{"raw":"<h2>What you'll learn to do: evaluate<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Describe common strategies that firms use to reach global markets&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:27523,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:65535},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;16&quot;:12,&quot;17&quot;:1}\">\u00a0common strategies used to reach global markets<\/span><\/h2>\r\nGlobalization introduces a number of challenges that are unique to operating simultaneously in different countries and global markets. What is the best way to enter or take advantage of a\u00a0global market? When should you adjust a product's features to customize it to consumer needs in a different global market? How do you manage the costs and complexities of producing and\/or promoting products in different locations, with\u00a0different languages, cultural sensitivities, and consumer expectations?\r\n\r\nWhile this next section doesn't attempt to answer all of these questions, it explains common strategies and approaches used by multinational corporations to take advantage of\u00a0global business opportunities.\r\n\r\nThe specific things you\u2019ll learn in this section include:\r\n<ul>\r\n \t<li>Explain how firms use importing and exporting to reach global markets<\/li>\r\n \t<li>Explain how firms use licensing and franchising to reach global markets<\/li>\r\n \t<li>Explain how firms use foreign direct investments (FDI) to reach global markets<\/li>\r\n \t<li>Explain how firms use joint ventures and foreign strategic alliances to reach global markets<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: evaluate<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Describe common strategies that firms use to reach global markets&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:27523,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:65535},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;16&quot;:12,&quot;17&quot;:1}\">\u00a0common strategies used to reach global markets<\/span><\/h2>\n<p>Globalization introduces a number of challenges that are unique to operating simultaneously in different countries and global markets. What is the best way to enter or take advantage of a\u00a0global market? When should you adjust a product&#8217;s features to customize it to consumer needs in a different global market? How do you manage the costs and complexities of producing and\/or promoting products in different locations, with\u00a0different languages, cultural sensitivities, and consumer expectations?<\/p>\n<p>While this next section doesn&#8217;t attempt to answer all of these questions, it explains common strategies and approaches used by multinational corporations to take advantage of\u00a0global business opportunities.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li>Explain how firms use importing and exporting to reach global markets<\/li>\n<li>Explain how firms use licensing and franchising to reach global markets<\/li>\n<li>Explain how firms use foreign direct investments (FDI) to reach global markets<\/li>\n<li>Explain how firms use joint ventures and foreign strategic alliances to reach global markets<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-5814\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Global Strategies. <strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":26,"menu_order":6,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Global Strategies\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"a874ccff-0e1f-4465-8c4e-2407cff502df","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-5814","chapter","type-chapter","status-publish","hentry"],"part":82,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/5814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":11,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/5814\/revisions"}],"predecessor-version":[{"id":9346,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/5814\/revisions\/9346"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/parts\/82"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/5814\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/media?parent=5814"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=5814"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/contributor?post=5814"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/license?post=5814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}