{"id":638,"date":"2015-04-22T22:16:40","date_gmt":"2015-04-22T22:16:40","guid":{"rendered":"https:\/\/courses.candelalearning.com\/masterybusiness1xngcxmaster\/?post_type=chapter&#038;p=638"},"modified":"2017-04-18T18:43:30","modified_gmt":"2017-04-18T18:43:30","slug":"intellectual-property","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/chapter\/intellectual-property\/","title":{"raw":"Intellectual Property","rendered":"Intellectual Property"},"content":{"raw":"[caption id=\"attachment_8252\" align=\"aligncenter\" width=\"600\"]<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2016\/11\/03173652\/15298181166_7891a64d73_k.jpg\"><img class=\"wp-image-8252\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2016\/11\/03173652\/15298181166_7891a64d73_k-300x225.jpg\" alt=\"Photo of clear cube, the &quot;Solar Puff,&quot; with white cross-hatching on all sides. Solar Puff is a solar-powered inflatable light that was designed to provide an affordable and renewable light source to disaster-relief victims. \" width=\"600\" height=\"450\" \/><\/a> Patent pending: Solar Puff is a solar-powered inflatable light that\u00a0was designed to provide an affordable and renewable light source to disaster-relief victims. The light\u00a0uses the principles of origami and foldable design to \u201cpop\u201d open from a flat envelope into a cube.[\/caption]\r\n<h2>Introduction<\/h2>\r\nTo this point we have discussed laws governing people and things, but what about laws protecting\u00a0knowledge or ideas?\r\n\r\nThe notion\u00a0that knowledge is valuable goes back to ancient times. In the 1st century AD, Juvenal (55\u2013130) observed,\u00a0\u201cAll wish to know but none wish to pay the price.\" However, the value of knowledge in an economic or business sense\u2014knowledge recognized as\u00a0a type of asset or property that one might wish to protect\u2014is much\u00a0more recent, dating back to the seventeenth century or so (the Statute of Monopolies [1624] and the British Statute of Anne [1710] are seen as firmly establishing the concept of \"intellectual property\"). Since then, a special body of law concerning\u00a0the protection of knowledge and ideas has developed. Known as intellectual property law, these laws cover intangible assets such as patents, trademarks, and copyright.\r\n<h2>What Is Intellectual Property?<\/h2>\r\n<div id=\"ui-accordion-10-panel-0\" class=\"answer ui-accordion-content ui-helper-reset ui-widget-content ui-corner-bottom ui-accordion-content-active\">\r\n<div class=\"field field-name-field-faq-answer field-type-text-long field-label-hidden \">\r\n\r\n<span style=\"color: #333333;\">The term <strong>intellectual property<\/strong> refers to creations of the mind\u2014creative works or ideas embodied in a form that can be shared or enable others to recreate, emulate, or manufacture them. There are three\u00a0main ways to protect intellectual property: patents,\u00a0trademarks, and\u00a0copyrights.\u00a0<\/span>\r\n\r\n<span style=\"color: #333333;\"><strong>Patents<\/strong> protect inventions and improvements to existing inventions\u00a0for a limited period of time in exchange for detailed public disclosure of those inventions.\u00a0<\/span>\r\n\r\n<span style=\"color: #333333;\"><strong>Trademarks<\/strong> include any word, name, symbol, or device, or any combination, used, or intended to be used in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. <strong>Service marks<\/strong> include any word, name, symbol, device, or any combination, used, or intended to be used, in commerce, to identify and distinguish the services of one provider from services provided by others, and to indicate the source of the services.<\/span>\r\n\r\n<span style=\"color: #333333;\"><strong>Copyright<\/strong> is a form of protection provided by the laws of the United States (title 17, U.S.Code) to the authors of \u201coriginal works of authorship,\u201d including literary, dramatic, musical, artistic, and certain other intellectual works. This protection is available to both published and unpublished works.\u00a0<\/span>\r\n\r\n<span style=\"color: #333333;\">A <strong>Creative Commons (CC) license<\/strong> is one of several public copyright licenses that enable the free distribution of an otherwise copyrighted work. A CC license is used when an author wants to give people the right to share, use, and build upon a work that they have created. CC provides an author flexibility and protects the people who use or redistribute an author's work from concerns of copyright infringement as long as they abide by the conditions that are specified in the license by which the author distributes the work.<\/span>\r\n\r\n<span style=\"color: #333333;\">According to Cornell University Law School, \u201cintellectual property is any product of the human intellect that the law protects from unauthorized use by others.\u201d \u00a0Take a look at the following video to learn more about what intellectual property is and why it matters.<\/span>\r\n\r\nhttps:\/\/youtu.be\/rDKxuTi2Cmk\r\n<h2>Check Your Understanding<\/h2>\r\nAnswer the question(s) below to see how well you understand the topics covered above. This short quiz does <strong>not<\/strong> count toward your grade in the class, and you can retake it an unlimited number of times.\r\n\r\nUse this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.\r\n\r\nhttps:\/\/assessments.lumenlearning.com\/assessments\/2991\r\n\r\n<\/div>\r\n<\/div>","rendered":"<div id=\"attachment_8252\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2016\/11\/03173652\/15298181166_7891a64d73_k.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8252\" class=\"wp-image-8252\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2016\/11\/03173652\/15298181166_7891a64d73_k-300x225.jpg\" alt=\"Photo of clear cube, the &quot;Solar Puff,&quot; with white cross-hatching on all sides. Solar Puff is a solar-powered inflatable light that was designed to provide an affordable and renewable light source to disaster-relief victims.\" width=\"600\" height=\"450\" \/><\/a><\/p>\n<p id=\"caption-attachment-8252\" class=\"wp-caption-text\">Patent pending: Solar Puff is a solar-powered inflatable light that\u00a0was designed to provide an affordable and renewable light source to disaster-relief victims. The light\u00a0uses the principles of origami and foldable design to \u201cpop\u201d open from a flat envelope into a cube.<\/p>\n<\/div>\n<h2>Introduction<\/h2>\n<p>To this point we have discussed laws governing people and things, but what about laws protecting\u00a0knowledge or ideas?<\/p>\n<p>The notion\u00a0that knowledge is valuable goes back to ancient times. In the 1st century AD, Juvenal (55\u2013130) observed,\u00a0\u201cAll wish to know but none wish to pay the price.&#8221; However, the value of knowledge in an economic or business sense\u2014knowledge recognized as\u00a0a type of asset or property that one might wish to protect\u2014is much\u00a0more recent, dating back to the seventeenth century or so (the Statute of Monopolies [1624] and the British Statute of Anne [1710] are seen as firmly establishing the concept of &#8220;intellectual property&#8221;). Since then, a special body of law concerning\u00a0the protection of knowledge and ideas has developed. Known as intellectual property law, these laws cover intangible assets such as patents, trademarks, and copyright.<\/p>\n<h2>What Is Intellectual Property?<\/h2>\n<div id=\"ui-accordion-10-panel-0\" class=\"answer ui-accordion-content ui-helper-reset ui-widget-content ui-corner-bottom ui-accordion-content-active\">\n<div class=\"field field-name-field-faq-answer field-type-text-long field-label-hidden\">\n<p><span style=\"color: #333333;\">The term <strong>intellectual property<\/strong> refers to creations of the mind\u2014creative works or ideas embodied in a form that can be shared or enable others to recreate, emulate, or manufacture them. There are three\u00a0main ways to protect intellectual property: patents,\u00a0trademarks, and\u00a0copyrights.\u00a0<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Patents<\/strong> protect inventions and improvements to existing inventions\u00a0for a limited period of time in exchange for detailed public disclosure of those inventions.\u00a0<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Trademarks<\/strong> include any word, name, symbol, or device, or any combination, used, or intended to be used in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. <strong>Service marks<\/strong> include any word, name, symbol, device, or any combination, used, or intended to be used, in commerce, to identify and distinguish the services of one provider from services provided by others, and to indicate the source of the services.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Copyright<\/strong> is a form of protection provided by the laws of the United States (title 17, U.S.Code) to the authors of \u201coriginal works of authorship,\u201d including literary, dramatic, musical, artistic, and certain other intellectual works. This protection is available to both published and unpublished works.\u00a0<\/span><\/p>\n<p><span style=\"color: #333333;\">A <strong>Creative Commons (CC) license<\/strong> is one of several public copyright licenses that enable the free distribution of an otherwise copyrighted work. A CC license is used when an author wants to give people the right to share, use, and build upon a work that they have created. CC provides an author flexibility and protects the people who use or redistribute an author&#8217;s work from concerns of copyright infringement as long as they abide by the conditions that are specified in the license by which the author distributes the work.<\/span><\/p>\n<p><span style=\"color: #333333;\">According to Cornell University Law School, \u201cintellectual property is any product of the human intellect that the law protects from unauthorized use by others.\u201d \u00a0Take a look at the following video to learn more about what intellectual property is and why it matters.<\/span><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"What Is Intellectual Property &amp; Why Do I Care?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rDKxuTi2Cmk?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Check Your Understanding<\/h2>\n<p>Answer the question(s) below to see how well you understand the topics covered above. This short quiz does <strong>not<\/strong> count toward your grade in the class, and you can retake it an unlimited number of times.<\/p>\n<p>Use this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.<\/p>\n<p>\t<iframe id=\"lumen_assessment_2991\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=2991&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_2991\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-638\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Revision and adaptation. <strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Check Your Understanding. <strong>Authored by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Solar Puff. <strong>Provided by<\/strong>: Engineering for Change. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.flickr.com\/photos\/44221799@N08\/15298181166\/\">https:\/\/www.flickr.com\/photos\/44221799@N08\/15298181166\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Knowledge Value. <strong>Provided by<\/strong>: Wikipedia. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Knowledge_value\">https:\/\/en.wikipedia.org\/wiki\/Knowledge_value<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>What Is Intellectual Property and Why Do I Care?. <strong>Authored by<\/strong>: docstocTV. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/rDKxuTi2Cmk\">https:\/\/youtu.be\/rDKxuTi2Cmk<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube license<\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">Public domain content<\/div><ul class=\"citation-list\"><li>Copyright Basics. <strong>Provided by<\/strong>: US Copyright Office. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/www.copyright.gov\/circs\/circ01.pdf\">http:\/\/www.copyright.gov\/circs\/circ01.pdf<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/pdm\">Public Domain: No Known Copyright<\/a><\/em><\/li><li>General FAQs. <strong>Provided by<\/strong>: US Patent and Trademark Office. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.uspto.gov\/learning-and-resources\/general-faqs#1177\">https:\/\/www.uspto.gov\/learning-and-resources\/general-faqs#1177<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/pdm\">Public Domain: No Known Copyright<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":78,"menu_order":9,"template":"","meta":{"_candela_citation":"[{\"type\":\"pd\",\"description\":\"Copyright Basics\",\"author\":\"\",\"organization\":\"US Copyright Office\",\"url\":\"http:\/\/www.copyright.gov\/circs\/circ01.pdf\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Solar Puff\",\"author\":\"\",\"organization\":\"Engineering for Change\",\"url\":\"https:\/\/www.flickr.com\/photos\/44221799@N08\/15298181166\/\",\"project\":\"\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"},{\"type\":\"pd\",\"description\":\"General FAQs\",\"author\":\"\",\"organization\":\"US Patent and Trademark Office\",\"url\":\"https:\/\/www.uspto.gov\/learning-and-resources\/general-faqs#1177\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Knowledge 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