{"id":7576,"date":"2016-09-29T19:20:51","date_gmt":"2016-09-29T19:20:51","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/masterybusiness2xngcxmasterspring2016\/?post_type=chapter&#038;p=7576"},"modified":"2017-03-31T17:37:17","modified_gmt":"2017-03-31T17:37:17","slug":"outcome-marketing-mix-introduction","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/chapter\/outcome-marketing-mix-introduction\/","title":{"raw":"Outcome: Marketing Mix Introduction","rendered":"Outcome: Marketing Mix Introduction"},"content":{"raw":"<h2>What you'll learn to do: explain the marketing mix<\/h2>\r\nThe value proposition explains\u00a0why a consumer should buy a product or use a service and how the product or service will add more value, or better solve a problem, than other similar offerings. Once you get\u00a0the value proposition right, you still have to actually <em>deliver value<\/em> to your target customer.\u00a0The marketing mix describes the tools that marketers use to create value for customers.\r\n\r\nThe specific things you\u2019ll learn in this section include the following:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Define price<\/li>\r\n \t<li style=\"font-weight: 400;\">Define product<\/li>\r\n \t<li style=\"font-weight: 400;\">Define promotion<\/li>\r\n \t<li style=\"font-weight: 400;\">Define place<\/li>\r\n \t<li style=\"font-weight: 400;\">Give examples of the marketing mix<\/li>\r\n \t<li style=\"font-weight: 400;\">Evaluate how marketing strategies align with corporate strategies<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: explain the marketing mix<\/h2>\n<p>The value proposition explains\u00a0why a consumer should buy a product or use a service and how the product or service will add more value, or better solve a problem, than other similar offerings. Once you get\u00a0the value proposition right, you still have to actually <em>deliver value<\/em> to your target customer.\u00a0The marketing mix describes the tools that marketers use to create value for customers.<\/p>\n<p>The specific things you\u2019ll learn in this section include the following:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Define price<\/li>\n<li style=\"font-weight: 400;\">Define product<\/li>\n<li style=\"font-weight: 400;\">Define promotion<\/li>\n<li style=\"font-weight: 400;\">Define place<\/li>\n<li style=\"font-weight: 400;\">Give examples of the marketing mix<\/li>\n<li style=\"font-weight: 400;\">Evaluate how marketing strategies align with corporate strategies<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-7576\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Marketing Mix. <strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":26,"menu_order":6,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Marketing Mix\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"65ee77a7-84df-4a7d-9176-fc5948b6e7a9","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-7576","chapter","type-chapter","status-publish","hentry"],"part":7046,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/7576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":4,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/7576\/revisions"}],"predecessor-version":[{"id":10703,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/7576\/revisions\/10703"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/parts\/7046"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapters\/7576\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/media?parent=7576"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=7576"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/contributor?post=7576"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-introbusiness\/wp-json\/wp\/v2\/license?post=7576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}