{"id":797,"date":"2017-06-13T23:16:13","date_gmt":"2017-06-13T23:16:13","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-ma-124-1\/?post_type=chapter&#038;p=797"},"modified":"2017-06-13T23:16:13","modified_gmt":"2017-06-13T23:16:13","slug":"data-collection-basics","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-ma-124-1\/chapter\/data-collection-basics\/","title":{"raw":"Data Collection Basics","rendered":"Data Collection Basics"},"content":{"raw":"<p>In this lesson we will introduce some important terminology related to collecting data. When you are finished you will be able to identify the difference between terms like census and sample. \u00a0In the following lessons we will rely on your understanding of these terms, so study well!\n<\/p><div class=\"textbox learning-objectives\">\n<h3>Learning Objectives<\/h3>\n<ul><li>Determine whether a value calculated from a group\u00a0is a statistic or a parameter<\/li>\n \t<li>Identify the difference between a census and a sample<\/li>\n \t<li>Identify the population of a study<\/li>\n \t<li>Determine whether a measurement\u00a0is categorical or qualitative<\/li>\n<\/ul><\/div>\n<h2>Populations and Samples<\/h2>\n<h3>Selecting A Focus<\/h3>\nBefore we begin gathering and analyzing data we need to characterize the <strong>population<\/strong> we are studying. If we want to study the amount of money spent on textbooks by a typical first-year college student, our population might be all first-year students at your college.\u00a0 Or it might be:\n<ul><li>All first-year community college students in the state of Washington.<\/li>\n \t<li>All first-year students at public colleges and universities in the state of Washington.<\/li>\n \t<li>All first-year students at all colleges and universities in the state of Washington.<\/li>\n \t<li>All first-year students at all colleges and universities in the entire United States.<\/li>\n \t<li>And so on.<\/li>\n<\/ul><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/1141\/2016\/12\/29213125\/3020915387_22f5fb3e6d_z.jpg\"><img class=\"aligncenter wp-image-1015\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/165\/2017\/06\/13230541\/3020915387_22f5fb3e6d_z.jpg\" alt=\"Black and white photo of eggs on a table. They range in hue from white to dark grey\" width=\"599\" height=\"404\"\/><\/a>\n<div class=\"textbox\">\n<h3>Population<\/h3>\n<div>\n\nThe <strong>population<\/strong> of a study is the group the collected data is intended to describe.\n\n<\/div>\n<\/div>\nSometimes the intended population is called the <strong>target population<\/strong>, since if we design our study badly, the collected data might not actually be representative of the intended population.\n\nWhy is it important to specify the population? We might get different answers to our question as we vary the population we are studying. First-year students at the University of Washington might take slightly more diverse courses than those at your college, and some of these courses may require less popular textbooks that cost more; or, on the other hand, the University Bookstore might have a larger pool of used textbooks, reducing the cost of these books to the students. Whichever the case (and it is likely that some combination of\u00a0these and other factors are in play), the data we gather from your college will probably not be the same as that from the University of Washington. Particularly when conveying our results to others, we want to be clear about the population we are describing with our data.\n<div class=\"textbox exercises\">\n<h3>example<\/h3>\nA newspaper website contains a poll asking people their opinion on a recent news article.\n\nWhat is the population?\n[reveal-answer q=\"330548\"]Show Answer[\/reveal-answer]\n[hidden-answer a=\"330548\"]While the target (intended) population may have been all people, the real population of the survey is readers of the website.[\/hidden-answer]\n\n<\/div>\n<div>\n\nIf we were able to gather data on every member of our population, say the average (we will define \"average\" more carefully in a subsequent section) amount of money spent on textbooks by each first-year student at your college during the 2009-2010 academic year, the resulting number would be called a <strong>parameter<\/strong>.\n<div>\n<div class=\"textbox\">\n<div>\n<h3>Parameter<\/h3>\n<\/div>\n<div>\n\nA <strong>parameter<\/strong> is a value (average, percentage, etc.) calculated using all the data from a population\n\n<\/div>\n<\/div>\n<\/div>\nWe seldom see parameters, however, since surveying an entire population is usually very time-consuming and expensive, unless the population is very small or we already have the data collected.\n<div>\n<div class=\"textbox\">\n<div>\n<h3>Census<\/h3>\n<\/div>\n<div>\n\nA survey of an entire population is called a <strong>census<\/strong>.\n\n<\/div>\n<\/div>\n<\/div>\nYou are probably familiar with two common censuses: the official government Census that attempts to count the population of the U.S. every ten years, and voting, which asks the opinion of all eligible voters in a district. The first of these demonstrates one additional problem with a census: the difficulty in finding and getting participation from everyone in a large population, which can bias, or skew, the results.\n\nThere are occasionally times when a census is appropriate, usually when the population is fairly small. For example, if the manager of Starbucks wanted to know the average number of hours her employees worked last week, she should be able to pull up payroll records or ask each employee directly.\n\nSince surveying an entire population is often impractical, we usually select a <strong>sample<\/strong> to study.\n<div>\n<div class=\"textbox\">\n<div>\n<h3>Sample<\/h3>\n<\/div>\n<div>\n\nA <strong>sample<\/strong> is a smaller subset of the entire population, ideally one that is fairly representative of the whole population.\n\n<\/div>\n<\/div>\n<\/div>\nWe will discuss sampling methods in greater detail in a later section.\u00a0 For now, let us assume that samples are chosen in an appropriate manner.\u00a0 If we survey a sample, say 100 first-year students at your college, and find the average amount of money spent by these students on textbooks, the resulting number is called a <strong>statistic<\/strong>.\n<div>\n<div class=\"textbox\">\n<div>\n<h3>Statistic<\/h3>\n<\/div>\n<div>\n\nA <strong>statistic<\/strong> is a value (average, percentage, etc.) calculated using the data from a sample.\n\n<\/div>\n<\/div>\n<div class=\"textbox exercises\">\n<h3>example<\/h3>\nA researcher wanted to know how citizens of Tacoma felt about a voter initiative. To study this, she goes to the Tacoma Mall and randomly selects 500 shoppers and asks them their opinion. 60% indicate they are supportive of the initiative. What is the sample and population? Is the 60% value a parameter or a statistic?\n[reveal-answer q=\"55672\"]Show Answer[\/reveal-answer]\n[hidden-answer a=\"55672\"]\n\nThe sample is the 500 shoppers questioned. The population is less clear. While the intended population of this survey was Tacoma citizens, the effective population was mall shoppers. There is no reason to assume that the 500 shoppers questioned would be representative of all Tacoma citizens.\n\nThe 60% value was based on the sample, so it is a statistic.\n\n[\/hidden-answer]\n\nThe examples on this page are detailed in the following video.\n\nhttps:\/\/youtu.be\/NlcDpqnqBKY\n\n<\/div>\n<div class=\"textbox key-takeaways\">\n<h3>Try It Now<\/h3>\nTo determine the average length of trout in a lake, researchers catch 20 fish and measure them. What is the sample and population in this study?\n[reveal-answer q=\"707088\"]Show Answer[\/reveal-answer]\n[hidden-answer a=\"707088\"]The sample is the 20 fish caught. The population is all fish in the lake. The sample may be somewhat unrepresentative of the population since not all fish may be large enough to catch the bait.[\/hidden-answer]\n\n\n\nA college reports that the average age of their students is 28 years old. Is this a statistic or a parameter?\n[reveal-answer q=\"564641\"]Show Answer[\/reveal-answer]\n[hidden-answer a=\"564641\"]This is a parameter, since the college would have access to data on all students (the population)[\/hidden-answer]\n\n\n<\/div>\n<\/div>\n<\/div>\n<h2>Categorizing Data<\/h2>\n<h3>Quantitative or Categorical<\/h3>\nOnce we have gathered data, we might wish to classify it.\u00a0 Roughly speaking, data can be classified as categorical data or quantitative data.\n\n<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/1141\/2016\/12\/29214357\/12210424505_2da556e2df_z.jpg\"><img class=\"aligncenter size-full wp-image-1021\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/165\/2017\/06\/13230543\/12210424505_2da556e2df_z.jpg\" alt=\"vertical lines of colored circles\" width=\"640\" height=\"321\"\/><\/a>\n<div>\n<div class=\"textbox\">\n<div>\n<h3>Quantitative and categorical data<\/h3>\n<\/div>\n<div>\n\n<strong>Categorical (qualitative) data<\/strong> are pieces of information that allow us to classify the objects under investigation into various categories.\n\n<strong>Quantitative data<\/strong> are responses that are numerical in nature and with which we can perform meaningful arithmetic calculations.\n\n<\/div>\n<\/div>\n<div class=\"textbox exercises\">\n<h3>example<\/h3>\nWe might conduct a survey to determine the name of the favorite movie that each person in a math class saw in a movie theater.\n\nWhen we conduct such a survey, the responses would look like: <em>Finding Nemo<\/em>, <em>The Hulk<\/em>, or <em>Terminator 3: Rise of the Machines<\/em>. We might count the number of people who give each answer, but the answers themselves do not have any numerical values: we cannot perform computations with an answer like \"<em>Finding Nemo<\/em>.\" Is this categorical or quantitative data?\n[reveal-answer q=\"914414\"]Show Answer[\/reveal-answer]\n[hidden-answer a=\"914414\"]This would be categorical data.[\/hidden-answer]\n\n<\/div>\n<div class=\"textbox exercises\">\n<h3>Example<\/h3>\nA survey could ask the number of movies you have seen in a movie theater in the past 12 months (0, 1, 2, 3, 4, . . .).\u00a0Is this categorical or quantitative data?\n[reveal-answer q=\"798578\"]Show Answer[\/reveal-answer]\n[hidden-answer a=\"798578\"]This would be quantitative data.Other examples of quantitative data would be the running time of the movie you saw most recently (104 minutes, 137 minutes, 104 minutes, . . .) or the amount of money you paid for a movie ticket the last time you went to a movie theater ($5.50, $7.75, $9, . . .).[\/hidden-answer]\n\n<\/div>\nSometimes, determining whether or not data is categorical or quantitative can be a bit trickier. \u00a0In the next example, teh data collected is in numerical form, but it is not quantitative data. \u00a0Read on to find out why.\n<div class=\"textbox exercises\">\n<h3>example<\/h3>\n[caption id=\"attachment_1453\" align=\"alignleft\" width=\"244\"]<a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/1141\/2017\/02\/09002155\/Screen-Shot-2017-02-08-at-4.21.15-PM.png\"><img class=\"wp-image-1453\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/165\/2017\/06\/13230546\/Screen-Shot-2017-02-08-at-4.21.15-PM-300x230.png\" alt=\"Map of Portland, OR with zip codes.\" width=\"244\" height=\"187\"\/><\/a> Zip Codes for Portland, OR[\/caption]\n\n\u00a0\n\n\u00a0\n\n\u00a0\n\nSuppose we gather respondents' ZIP codes in a survey to track their geographical location. Is this categorical or quantitative?\n[reveal-answer q=\"103310\"]Show Answer[\/reveal-answer]\n[hidden-answer a=\"103310\"]ZIP codes are numbers, but we can't do any meaningful mathematical calculations with them (it doesn't make sense to say that 98036 is \"twice\" 49018\u00a0\u2014 that's like saying that Lynnwood, WA is \"twice\" Battle Creek, MI, which doesn't make sense at all), so ZIP codes are really categorical data.[\/hidden-answer]\n\n<\/div>\n<div class=\"textbox exercises\">\n<h3>Example<\/h3>\nA survey about the movie you most recently attended includes the question \"How would you rate the movie you just saw?\" with these possible answers:\n\n1 - it was awful\n2 - it was just OK\n3 - I liked it\n4 - it was great\n5 - best movie ever!\n\nIs this categorical or quantitative?\n[reveal-answer q=\"286755\"]Show Answer[\/reveal-answer]\n[hidden-answer a=\"286755\"]\n<div>\n\nAgain, there are numbers associated with the responses, but we can't really do any calculations with them: a movie that rates a 4 is not necessarily twice as good as a movie that rates a 2, whatever that means; if two people see the movie and one of them thinks it stinks and the other thinks it's the best ever it doesn't necessarily make sense to say that \"on average they liked it.\"\n\n<\/div>\nAs we study movie-going habits and preferences, we shouldn't forget to specify the population under consideration. If we survey 3-7 year-olds the runaway favorite might be <em>Finding Nemo<\/em>. 13-17 year-olds might prefer <em>Terminator 3<\/em>. And 33-37 year-olds might prefer . . . well, <em>Finding Nemo<\/em>.\n\n[\/hidden-answer]\n\n<\/div>\n\u00a0\n\nThe examples in this page are discussed further in the following video:\n\nhttps:\/\/youtu.be\/mxZqyB01qPY\n<div class=\"textbox key-takeaways\">\n<h3>Try It Now<\/h3>\nClassify each measurement as categorical or quantitative.\n<ol><li>Eye color of a group of people<\/li>\n \t<li>Daily high temperature of a city over several weeks<\/li>\n \t<li>Annual income<\/li>\n<\/ol>\n[reveal-answer q=\"122772\"]Show Answer[\/reveal-answer]\n[hidden-answer a=\"122772\"]1. Categorical. \u00a02. Quantitative 3. Quantitative[\/hidden-answer]\n\n\n\n<\/div>\n<\/div>","rendered":"<p>In this lesson we will introduce some important terminology related to collecting data. When you are finished you will be able to identify the difference between terms like census and sample. \u00a0In the following lessons we will rely on your understanding of these terms, so study well!\n<\/p>\n<div class=\"textbox learning-objectives\">\n<h3>Learning Objectives<\/h3>\n<ul>\n<li>Determine whether a value calculated from a group\u00a0is a statistic or a parameter<\/li>\n<li>Identify the difference between a census and a sample<\/li>\n<li>Identify the population of a study<\/li>\n<li>Determine whether a measurement\u00a0is categorical or qualitative<\/li>\n<\/ul>\n<\/div>\n<h2>Populations and Samples<\/h2>\n<h3>Selecting A Focus<\/h3>\n<p>Before we begin gathering and analyzing data we need to characterize the <strong>population<\/strong> we are studying. If we want to study the amount of money spent on textbooks by a typical first-year college student, our population might be all first-year students at your college.\u00a0 Or it might be:<\/p>\n<ul>\n<li>All first-year community college students in the state of Washington.<\/li>\n<li>All first-year students at public colleges and universities in the state of Washington.<\/li>\n<li>All first-year students at all colleges and universities in the state of Washington.<\/li>\n<li>All first-year students at all colleges and universities in the entire United States.<\/li>\n<li>And so on.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/1141\/2016\/12\/29213125\/3020915387_22f5fb3e6d_z.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1015\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/165\/2017\/06\/13230541\/3020915387_22f5fb3e6d_z.jpg\" alt=\"Black and white photo of eggs on a table. They range in hue from white to dark grey\" width=\"599\" height=\"404\" \/><\/a><\/p>\n<div class=\"textbox\">\n<h3>Population<\/h3>\n<div>\n<p>The <strong>population<\/strong> of a study is the group the collected data is intended to describe.<\/p>\n<\/div>\n<\/div>\n<p>Sometimes the intended population is called the <strong>target population<\/strong>, since if we design our study badly, the collected data might not actually be representative of the intended population.<\/p>\n<p>Why is it important to specify the population? We might get different answers to our question as we vary the population we are studying. First-year students at the University of Washington might take slightly more diverse courses than those at your college, and some of these courses may require less popular textbooks that cost more; or, on the other hand, the University Bookstore might have a larger pool of used textbooks, reducing the cost of these books to the students. Whichever the case (and it is likely that some combination of\u00a0these and other factors are in play), the data we gather from your college will probably not be the same as that from the University of Washington. Particularly when conveying our results to others, we want to be clear about the population we are describing with our data.<\/p>\n<div class=\"textbox exercises\">\n<h3>example<\/h3>\n<p>A newspaper website contains a poll asking people their opinion on a recent news article.<\/p>\n<p>What is the population?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><span class=\"show-answer collapsed\" style=\"cursor: pointer\" data-target=\"q330548\">Show Answer<\/span><\/p>\n<div id=\"q330548\" class=\"hidden-answer\" style=\"display: none\">While the target (intended) population may have been all people, the real population of the survey is readers of the website.<\/div>\n<\/div>\n<\/div>\n<div>\n<p>If we were able to gather data on every member of our population, say the average (we will define &#8220;average&#8221; more carefully in a subsequent section) amount of money spent on textbooks by each first-year student at your college during the 2009-2010 academic year, the resulting number would be called a <strong>parameter<\/strong>.<\/p>\n<div>\n<div class=\"textbox\">\n<div>\n<h3>Parameter<\/h3>\n<\/div>\n<div>\n<p>A <strong>parameter<\/strong> is a value (average, percentage, etc.) calculated using all the data from a population<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>We seldom see parameters, however, since surveying an entire population is usually very time-consuming and expensive, unless the population is very small or we already have the data collected.<\/p>\n<div>\n<div class=\"textbox\">\n<div>\n<h3>Census<\/h3>\n<\/div>\n<div>\n<p>A survey of an entire population is called a <strong>census<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>You are probably familiar with two common censuses: the official government Census that attempts to count the population of the U.S. every ten years, and voting, which asks the opinion of all eligible voters in a district. The first of these demonstrates one additional problem with a census: the difficulty in finding and getting participation from everyone in a large population, which can bias, or skew, the results.<\/p>\n<p>There are occasionally times when a census is appropriate, usually when the population is fairly small. For example, if the manager of Starbucks wanted to know the average number of hours her employees worked last week, she should be able to pull up payroll records or ask each employee directly.<\/p>\n<p>Since surveying an entire population is often impractical, we usually select a <strong>sample<\/strong> to study.<\/p>\n<div>\n<div class=\"textbox\">\n<div>\n<h3>Sample<\/h3>\n<\/div>\n<div>\n<p>A <strong>sample<\/strong> is a smaller subset of the entire population, ideally one that is fairly representative of the whole population.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>We will discuss sampling methods in greater detail in a later section.\u00a0 For now, let us assume that samples are chosen in an appropriate manner.\u00a0 If we survey a sample, say 100 first-year students at your college, and find the average amount of money spent by these students on textbooks, the resulting number is called a <strong>statistic<\/strong>.<\/p>\n<div>\n<div class=\"textbox\">\n<div>\n<h3>Statistic<\/h3>\n<\/div>\n<div>\n<p>A <strong>statistic<\/strong> is a value (average, percentage, etc.) calculated using the data from a sample.<\/p>\n<\/div>\n<\/div>\n<div class=\"textbox exercises\">\n<h3>example<\/h3>\n<p>A researcher wanted to know how citizens of Tacoma felt about a voter initiative. To study this, she goes to the Tacoma Mall and randomly selects 500 shoppers and asks them their opinion. 60% indicate they are supportive of the initiative. What is the sample and population? Is the 60% value a parameter or a statistic?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><span class=\"show-answer collapsed\" style=\"cursor: pointer\" data-target=\"q55672\">Show Answer<\/span><\/p>\n<div id=\"q55672\" class=\"hidden-answer\" style=\"display: none\">\n<p>The sample is the 500 shoppers questioned. The population is less clear. While the intended population of this survey was Tacoma citizens, the effective population was mall shoppers. There is no reason to assume that the 500 shoppers questioned would be representative of all Tacoma citizens.<\/p>\n<p>The 60% value was based on the sample, so it is a statistic.<\/p>\n<\/div>\n<\/div>\n<p>The examples on this page are detailed in the following video.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Population and sample\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NlcDpqnqBKY?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<div class=\"textbox key-takeaways\">\n<h3>Try It Now<\/h3>\n<p>To determine the average length of trout in a lake, researchers catch 20 fish and measure them. What is the sample and population in this study?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><span class=\"show-answer collapsed\" style=\"cursor: pointer\" data-target=\"q707088\">Show Answer<\/span><\/p>\n<div id=\"q707088\" class=\"hidden-answer\" style=\"display: none\">The sample is the 20 fish caught. The population is all fish in the lake. The sample may be somewhat unrepresentative of the population since not all fish may be large enough to catch the bait.<\/div>\n<\/div>\n<p>A college reports that the average age of their students is 28 years old. Is this a statistic or a parameter?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><span class=\"show-answer collapsed\" style=\"cursor: pointer\" data-target=\"q564641\">Show Answer<\/span><\/p>\n<div id=\"q564641\" class=\"hidden-answer\" style=\"display: none\">This is a parameter, since the college would have access to data on all students (the population)<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Categorizing Data<\/h2>\n<h3>Quantitative or Categorical<\/h3>\n<p>Once we have gathered data, we might wish to classify it.\u00a0 Roughly speaking, data can be classified as categorical data or quantitative data.<\/p>\n<p><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/1141\/2016\/12\/29214357\/12210424505_2da556e2df_z.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1021\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/165\/2017\/06\/13230543\/12210424505_2da556e2df_z.jpg\" alt=\"vertical lines of colored circles\" width=\"640\" height=\"321\" \/><\/a><\/p>\n<div>\n<div class=\"textbox\">\n<div>\n<h3>Quantitative and categorical data<\/h3>\n<\/div>\n<div>\n<p><strong>Categorical (qualitative) data<\/strong> are pieces of information that allow us to classify the objects under investigation into various categories.<\/p>\n<p><strong>Quantitative data<\/strong> are responses that are numerical in nature and with which we can perform meaningful arithmetic calculations.<\/p>\n<\/div>\n<\/div>\n<div class=\"textbox exercises\">\n<h3>example<\/h3>\n<p>We might conduct a survey to determine the name of the favorite movie that each person in a math class saw in a movie theater.<\/p>\n<p>When we conduct such a survey, the responses would look like: <em>Finding Nemo<\/em>, <em>The Hulk<\/em>, or <em>Terminator 3: Rise of the Machines<\/em>. We might count the number of people who give each answer, but the answers themselves do not have any numerical values: we cannot perform computations with an answer like &#8220;<em>Finding Nemo<\/em>.&#8221; Is this categorical or quantitative data?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><span class=\"show-answer collapsed\" style=\"cursor: pointer\" data-target=\"q914414\">Show Answer<\/span><\/p>\n<div id=\"q914414\" class=\"hidden-answer\" style=\"display: none\">This would be categorical data.<\/div>\n<\/div>\n<\/div>\n<div class=\"textbox exercises\">\n<h3>Example<\/h3>\n<p>A survey could ask the number of movies you have seen in a movie theater in the past 12 months (0, 1, 2, 3, 4, . . .).\u00a0Is this categorical or quantitative data?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><span class=\"show-answer collapsed\" style=\"cursor: pointer\" data-target=\"q798578\">Show Answer<\/span><\/p>\n<div id=\"q798578\" class=\"hidden-answer\" style=\"display: none\">This would be quantitative data.Other examples of quantitative data would be the running time of the movie you saw most recently (104 minutes, 137 minutes, 104 minutes, . . .) or the amount of money you paid for a movie ticket the last time you went to a movie theater ($5.50, $7.75, $9, . . .).<\/div>\n<\/div>\n<\/div>\n<p>Sometimes, determining whether or not data is categorical or quantitative can be a bit trickier. \u00a0In the next example, teh data collected is in numerical form, but it is not quantitative data. \u00a0Read on to find out why.<\/p>\n<div class=\"textbox exercises\">\n<h3>example<\/h3>\n<div id=\"attachment_1453\" style=\"width: 254px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/1141\/2017\/02\/09002155\/Screen-Shot-2017-02-08-at-4.21.15-PM.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1453\" class=\"wp-image-1453\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/165\/2017\/06\/13230546\/Screen-Shot-2017-02-08-at-4.21.15-PM-300x230.png\" alt=\"Map of Portland, OR with zip codes.\" width=\"244\" height=\"187\" \/><\/a><\/p>\n<p id=\"caption-attachment-1453\" class=\"wp-caption-text\">Zip Codes for Portland, OR<\/p>\n<\/div>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Suppose we gather respondents&#8217; ZIP codes in a survey to track their geographical location. Is this categorical or quantitative?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><span class=\"show-answer collapsed\" style=\"cursor: pointer\" data-target=\"q103310\">Show Answer<\/span><\/p>\n<div id=\"q103310\" class=\"hidden-answer\" style=\"display: none\">ZIP codes are numbers, but we can&#8217;t do any meaningful mathematical calculations with them (it doesn&#8217;t make sense to say that 98036 is &#8220;twice&#8221; 49018\u00a0\u2014 that&#8217;s like saying that Lynnwood, WA is &#8220;twice&#8221; Battle Creek, MI, which doesn&#8217;t make sense at all), so ZIP codes are really categorical data.<\/div>\n<\/div>\n<\/div>\n<div class=\"textbox exercises\">\n<h3>Example<\/h3>\n<p>A survey about the movie you most recently attended includes the question &#8220;How would you rate the movie you just saw?&#8221; with these possible answers:<\/p>\n<p>1 &#8211; it was awful<br \/>\n2 &#8211; it was just OK<br \/>\n3 &#8211; I liked it<br \/>\n4 &#8211; it was great<br \/>\n5 &#8211; best movie ever!<\/p>\n<p>Is this categorical or quantitative?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><span class=\"show-answer collapsed\" style=\"cursor: pointer\" data-target=\"q286755\">Show Answer<\/span><\/p>\n<div id=\"q286755\" class=\"hidden-answer\" style=\"display: none\">\n<div>\n<p>Again, there are numbers associated with the responses, but we can&#8217;t really do any calculations with them: a movie that rates a 4 is not necessarily twice as good as a movie that rates a 2, whatever that means; if two people see the movie and one of them thinks it stinks and the other thinks it&#8217;s the best ever it doesn&#8217;t necessarily make sense to say that &#8220;on average they liked it.&#8221;<\/p>\n<\/div>\n<p>As we study movie-going habits and preferences, we shouldn&#8217;t forget to specify the population under consideration. If we survey 3-7 year-olds the runaway favorite might be <em>Finding Nemo<\/em>. 13-17 year-olds might prefer <em>Terminator 3<\/em>. And 33-37 year-olds might prefer . . . well, <em>Finding Nemo<\/em>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p>The examples in this page are discussed further in the following video:<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-2\" title=\"Qualitative and Quantitative\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mxZqyB01qPY?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"textbox key-takeaways\">\n<h3>Try It Now<\/h3>\n<p>Classify each measurement as categorical or quantitative.<\/p>\n<ol>\n<li>Eye color of a group of people<\/li>\n<li>Daily high temperature of a city over several weeks<\/li>\n<li>Annual income<\/li>\n<\/ol>\n<div class=\"qa-wrapper\" style=\"display: block\"><span class=\"show-answer collapsed\" style=\"cursor: pointer\" data-target=\"q122772\">Show Answer<\/span><\/p>\n<div id=\"q122772\" class=\"hidden-answer\" style=\"display: none\">1. Categorical. \u00a02. Quantitative 3. Quantitative<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-797\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Introduction and Learning Objectives. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Revision and Adaptation. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Screenshot: Portland Zip Codes. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Math in Society. <strong>Authored by<\/strong>: David Lippman. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/www.opentextbookstore.com\/mathinsociety\/\">http:\/\/www.opentextbookstore.com\/mathinsociety\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Populations. <strong>Authored by<\/strong>: Nils Dougan. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/flic.kr\/p\/5AWYU4\">https:\/\/flic.kr\/p\/5AWYU4<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/\">CC BY-NC: Attribution-NonCommercial<\/a><\/em><\/li><li>Population and sample. <strong>Authored by<\/strong>: OCLPhase2&#039;s channel. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/NlcDpqnqBKY\">https:\/\/youtu.be\/NlcDpqnqBKY<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Question ID 6910, 33101. <strong>Authored by<\/strong>: David Lippman. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em>. <strong>License Terms<\/strong>:  IMathAS Community License CC-BY + GPL<\/li><li>Some cheerful data. <strong>Authored by<\/strong>: dirkcuys. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/flic.kr\/p\/jAZBNr\">https:\/\/flic.kr\/p\/jAZBNr<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><li>Qualitative and Quantitative. <strong>Authored by<\/strong>: OCLPhase2&#039;s channel. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/mxZqyB01qPY\">https:\/\/youtu.be\/mxZqyB01qPY<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Question ID 6743. <strong>Authored by<\/strong>: Lippman, David. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em>. <strong>License Terms<\/strong>: IMathAS Community LicenseCC-BY + GPL<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t 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