Assignments

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The assignments for Principles of Marketing build on one another and culminate in the submission of a finished marketing plan. If you import this course into your learning management system (Blackboard, Canvas, etc.), the assignments will automatically be loaded into the assignment tool. They can be used as is, modified, combined with your own assignments, or removed altogether. You can also preview them below:

Assignments and Alignment
Assignment Module
Assignment: Submit Marketing Plan Template Module 2: Marketing Function
Assignment: Marketing Plan, Part I Module 4: Marketing Strategy
Assignment: Marketing Plan, Part 2 Module 9: Branding
Assignment: Complete Marketing Plan Module 13: Promotion: IMC
Assignment: Marketing Plan Peer Review Module 15: Marketing Plan
Assignment: Marketing Plan Presentation Module 15: Marketing Plan

The following discussion assignments will also be preloaded (into the discussion-board tool) in your learning management system if you import the course. They can be used as is, modified, or removed. You can preview them below:

Discussion Assignments and Alignment
Discussion Module
Discussion: Self-Introduction Module 1: What Is Marketing?
Discussion: Analyzing Marketing Efforts Module 2: Marketing Function
Discussion: Customer Profile Module 7: Consumer Behavior
Discussion: Positioning and Differentiation Module 8: Positioning
Discussion: Product Strategy Module 10: Product Marketing
Discussion: Pricing Strategy Module 11: Pricing Strategy
Discussion: Distribution Strategy Module 12: Place: Distribution Channels
Discussion: Marketing Campaign Concept Module 13: Promotion: IMC
Discussion: Global Marketing Module 14: Marketing Globally

Additional discussion assignments, beyond the ones automatically included in this course, are also available in a single Microsoft Word document. Click here to download.