The assignments for Principles of Marketing build on one another and culminate in the submission of a finished marketing plan. If you import this course into your learning management system (Blackboard, Canvas, etc.), the assignments will automatically be loaded into the assignment tool. They can be used as is, modified, combined with your own assignments, or removed altogether. You can also preview them below:
| Assignments and Alignment | |
| Assignment | Module |
| Assignment: Submit Marketing Plan Template | Module 2: Marketing Function |
| Assignment: Marketing Plan, Part I | Module 4: Marketing Strategy |
| Assignment: Marketing Plan, Part 2 | Module 9: Branding |
| Assignment: Complete Marketing Plan | Module 13: Promotion: IMC |
| Assignment: Marketing Plan Peer Review | Module 15: Marketing Plan |
| Assignment: Marketing Plan Presentation | Module 15: Marketing Plan |
The following discussion assignments will also be preloaded (into the discussion-board tool) in your learning management system if you import the course. They can be used as is, modified, or removed. You can preview them below:
| Discussion Assignments and Alignment | |
| Discussion | Module |
| Discussion: Self-Introduction | Module 1: What Is Marketing? |
| Discussion: Analyzing Marketing Efforts | Module 2: Marketing Function |
| Discussion: Customer Profile | Module 7: Consumer Behavior |
| Discussion: Positioning and Differentiation | Module 8: Positioning |
| Discussion: Product Strategy | Module 10: Product Marketing |
| Discussion: Pricing Strategy | Module 11: Pricing Strategy |
| Discussion: Distribution Strategy | Module 12: Place: Distribution Channels |
| Discussion: Marketing Campaign Concept | Module 13: Promotion: IMC |
| Discussion: Global Marketing | Module 14: Marketing Globally |
Additional discussion assignments, beyond the ones automatically included in this course, are also available in a single Microsoft Word document. Click here to download.
