What you’ll learn to do: identify the key elements of the marketing plan

A lot of work goes into developing a marketing plan. But once it’s completed, it provides a detailed roadmap of not only where you’re heading, but also why and how to get there. By putting in significant effort up front to create a good plan, you’ll find that the “doing” part is much simpler, better focused, better organized. Of course, a good plan also increases your likelihood of marketing success.

Success? Well, that makes you look good.

The specific things you’ll learn in this section include:

• Describe the purpose of a marketing plan
• Explain why each key element of the marketing plan is important to the marketing team’s successful implementation of the overall plan

Learning Activities

• Reading: Elements of the Marketing Plan
• Self Check: Elements of the Marketing Plan