What you’ll learn to do: explain the process of selecting a positioning and differentiation strategy

Positioning and differentiation are powerful tools to help you establish the market position you want for your product or service. In this section you’ll learn how various positioning approaches work for different target segments and how to choose an effective positioning and differentiation strategy.

Learning Activities

The learning activities for this section include the following:

• Reading: The Positioning Process
• Video: Starbucks Delivers Community and Connection
• Self Check: The Positioning Process