{"id":111,"date":"2019-07-03T14:51:26","date_gmt":"2019-07-03T14:51:26","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/outcome-swot-analysis\/"},"modified":"2019-07-03T14:51:26","modified_gmt":"2019-07-03T14:51:26","slug":"outcome-swot-analysis","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/outcome-swot-analysis\/","title":{"raw":"Outcome: Strategic Planning Tools","rendered":"Outcome: Strategic Planning Tools"},"content":{"raw":"\n<h2>What you'll learn to do:&nbsp;show&nbsp;how common analytic tools are used to inform the organization's strategy<\/h2>\nWhen a company is developing its strategy, it is faced with a&nbsp;vast&nbsp;array of considerations and choices. It needs to take into account&nbsp;its resources and capabilities, the strength of existing customer relationships, the competitive landscape, the economic and legal environments, important&nbsp;societal trends\u2014the list of inputs goes on and goes on. Then, based on that information, it must devise a plan\u2014a strategy\u2014that contains the best options for addressing&nbsp;the inputs.&nbsp;But which inputs are most important, and which options should be included in the strategy? To answer these questions, businesses have at their disposal a number of strategic planning tools that&nbsp;help to simplify, organize, and focus both the inputs and the possible strategy options. In this section&nbsp;you'll learn about three: the SWOT analysis, the Boston Consulting Group matrix, and the strategic growth matrix.\n\nThe specific things you\u2019ll learn in this section include:\n<ul>\n\t<li>Conduct a SWOT analysis and describe how it informs the organization's marketing strategy<\/li>\n\t<li><span data-sheets-value=\"[null,2,&quot;Explain how businesses use the Boston Consulting Group matrix to inform growth strategies&quot;]\" data-sheets-userformat=\"[null,null,15105,[null,0],null,null,null,null,null,null,null,4,0,null,[null,2,0],&quot;Calibri&quot;,13]\">Explain how businesses use the Boston Consulting Group matrix to inform growth strategies<\/span><\/li>\n\t<li><span data-sheets-value=\"[null,2,&quot;Explain how businesses use the strategic growth matrix to inform growth strategies&quot;]\" data-sheets-userformat=\"[null,null,15105,[null,0],null,null,null,null,null,null,null,4,0,null,[null,2,0],&quot;Calibri&quot;,13]\">Explain how businesses use the strategic growth matrix to inform growth strategies<\/span><\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\nThe learning activities for this section include the following:\n<ul>\n\t<li>Reading: SWOT Analysis<\/li>\n\t<li>Reading: BCG Matrix<\/li>\n\t<li>Reading: Strategic Opportunity Matrix<\/li>\n\t<li>Self Check: Strategic Planning Tools<\/li>\n<\/ul>\n","rendered":"<h2>What you&#8217;ll learn to do:&nbsp;show&nbsp;how common analytic tools are used to inform the organization&#8217;s strategy<\/h2>\n<p>When a company is developing its strategy, it is faced with a&nbsp;vast&nbsp;array of considerations and choices. It needs to take into account&nbsp;its resources and capabilities, the strength of existing customer relationships, the competitive landscape, the economic and legal environments, important&nbsp;societal trends\u2014the list of inputs goes on and goes on. Then, based on that information, it must devise a plan\u2014a strategy\u2014that contains the best options for addressing&nbsp;the inputs.&nbsp;But which inputs are most important, and which options should be included in the strategy? To answer these questions, businesses have at their disposal a number of strategic planning tools that&nbsp;help to simplify, organize, and focus both the inputs and the possible strategy options. In this section&nbsp;you&#8217;ll learn about three: the SWOT analysis, the Boston Consulting Group matrix, and the strategic growth matrix.<\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li>Conduct a SWOT analysis and describe how it informs the organization&#8217;s marketing strategy<\/li>\n<li><span data-sheets-value=\"[null,2,&quot;Explain how businesses use the Boston Consulting Group matrix to inform growth strategies&quot;]\" data-sheets-userformat=\"[null,null,15105,[null,0],null,null,null,null,null,null,null,4,0,null,[null,2,0],&quot;Calibri&quot;,13]\">Explain how businesses use the Boston Consulting Group matrix to inform growth strategies<\/span><\/li>\n<li><span data-sheets-value=\"[null,2,&quot;Explain how businesses use the strategic growth matrix to inform growth strategies&quot;]\" data-sheets-userformat=\"[null,null,15105,[null,0],null,null,null,null,null,null,null,4,0,null,[null,2,0],&quot;Calibri&quot;,13]\">Explain how businesses use the strategic growth matrix to inform growth strategies<\/span><\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: SWOT Analysis<\/li>\n<li>Reading: BCG Matrix<\/li>\n<li>Reading: Strategic Opportunity Matrix<\/li>\n<li>Self Check: Strategic Planning Tools<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-111\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Strategic Planning Tools. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":141992,"menu_order":12,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Strategic Planning Tools\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"53909d88-6de9-4f08-9a54-5ad97209e70f","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-111","chapter","type-chapter","status-publish","hentry"],"part":99,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/111\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/99"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/111\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=111"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=111"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}