{"id":143,"date":"2019-07-03T14:51:31","date_gmt":"2019-07-03T14:51:31","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/outcome-social-responsibility-marketing-impact\/"},"modified":"2019-07-03T14:51:31","modified_gmt":"2019-07-03T14:51:31","slug":"outcome-social-responsibility-marketing-impact","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/outcome-social-responsibility-marketing-impact\/","title":{"raw":"Outcome: Social Responsibility Marketing Impact","rendered":"Outcome: Social Responsibility Marketing Impact"},"content":{"raw":"\n<h2>What you'll learn to do: explain how demonstrating corporate social responsibility can impact marketing<\/h2>\nWe have reviewed many ethical challenges and potential traps for marketers. How can a marketer win? Actually, in lots of ways. Increasingly, marketers are doing more than just trying to avoid doing harm; as you'll see, they're taking on important issues and are making a difference, actively doing good.\n\nEarlier in this module we discussed what corporate social responsibility is and how social responsibility programs impact many different stakeholders in a business. &nbsp;In this section we focus on the role of corporate social responsibility in marketing. We will look at the marketing mix\u2014product, price, promotion, and distribution\u2014and see&nbsp;how companies are changing their marketing strategies to visibly contribute to their communities.\n\nFinally, we'll talk about the results that companies achieve when social responsibility is part of the marketing strategy.\n<h3>The specific things you'll learn in this section include:<\/h3>\n<ul>\n\t<li>Define social responsibility<\/li>\n\t<li>Identify examples of social responsibility that create value for customers<\/li>\n\t<li>Explain the impact of social responsibility on marketing results<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\nThe learning activities for this section include the following:\n<ul>\n\t<li>Reading: Social Responsibility in the Marketing Strategy<\/li>\n\t<li>Reading: Social Responsibility Initiatives<\/li>\n\t<li>Self Check:&nbsp;Social Responsibility Marketing Impact<\/li>\n<\/ul>\n","rendered":"<h2>What you&#8217;ll learn to do: explain how demonstrating corporate social responsibility can impact marketing<\/h2>\n<p>We have reviewed many ethical challenges and potential traps for marketers. How can a marketer win? Actually, in lots of ways. Increasingly, marketers are doing more than just trying to avoid doing harm; as you&#8217;ll see, they&#8217;re taking on important issues and are making a difference, actively doing good.<\/p>\n<p>Earlier in this module we discussed what corporate social responsibility is and how social responsibility programs impact many different stakeholders in a business. &nbsp;In this section we focus on the role of corporate social responsibility in marketing. We will look at the marketing mix\u2014product, price, promotion, and distribution\u2014and see&nbsp;how companies are changing their marketing strategies to visibly contribute to their communities.<\/p>\n<p>Finally, we&#8217;ll talk about the results that companies achieve when social responsibility is part of the marketing strategy.<\/p>\n<h3>The specific things you&#8217;ll learn in this section include:<\/h3>\n<ul>\n<li>Define social responsibility<\/li>\n<li>Identify examples of social responsibility that create value for customers<\/li>\n<li>Explain the impact of social responsibility on marketing results<\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: Social Responsibility in the Marketing Strategy<\/li>\n<li>Reading: Social Responsibility Initiatives<\/li>\n<li>Self Check:&nbsp;Social Responsibility Marketing Impact<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-143\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Social Responsibility Marketing Impact. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":141992,"menu_order":19,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Social Responsibility Marketing Impact\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"0c28c9fa-5958-4d8c-9a50-23e8ac6648ff","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-143","chapter","type-chapter","status-publish","hentry"],"part":124,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/143\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/124"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/143\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=143"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=143"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}