{"id":178,"date":"2019-07-03T14:51:36","date_gmt":"2019-07-03T14:51:36","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/video-consumer-attitudes-and-heinz-baked-beans\/"},"modified":"2019-07-03T14:51:36","modified_gmt":"2019-07-03T14:51:36","slug":"video-consumer-attitudes-and-heinz-baked-beans","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/video-consumer-attitudes-and-heinz-baked-beans\/","title":{"raw":"Video: Consumer Attitudes and Heinz Baked Beans","rendered":"Video: Consumer Attitudes and Heinz Baked Beans"},"content":{"raw":"\n<h2>Putting Consumer&nbsp;Attitudes and Beliefs to the Test<\/h2>\nJust how powerful are consumer attitudes and beliefs? Are they so powerful that they can fool consumers during a taste test?\n\nWatch the following&nbsp;video to see the power of consumer attitudes in action as a journalist conducts a&nbsp;taste test to see whether people's brand-loyal attitudes can overrule the reality of what they are tasting.\n\nhttps:\/\/youtu.be\/pp-6vJdYL80\n\nClick <a href=\"https:\/\/s3-us-west-2.amazonaws.com\/oerfiles\/WM+Marketing\/Heinz+and+Packaging.txt\">here<\/a> to read a&nbsp;transcript of the video.\n","rendered":"<h2>Putting Consumer&nbsp;Attitudes and Beliefs to the Test<\/h2>\n<p>Just how powerful are consumer attitudes and beliefs? Are they so powerful that they can fool consumers during a taste test?<\/p>\n<p>Watch the following&nbsp;video to see the power of consumer attitudes in action as a journalist conducts a&nbsp;taste test to see whether people&#8217;s brand-loyal attitudes can overrule the reality of what they are tasting.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Heinz and Packaging\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pp-6vJdYL80?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Click <a href=\"https:\/\/s3-us-west-2.amazonaws.com\/oerfiles\/WM+Marketing\/Heinz+and+Packaging.txt\">here<\/a> to read a&nbsp;transcript of the video.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-178\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Putting Consumer Attitudes and Beliefs to the Test. <strong>Authored by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Heinz and Packaging. <strong>Provided by<\/strong>: BBC. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/pp-6vJdYL80\">https:\/\/youtu.be\/pp-6vJdYL80<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/\">CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives <\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":141992,"menu_order":12,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Putting Consumer Attitudes and Beliefs to the Test\",\"author\":\"Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Heinz and Packaging\",\"author\":\"\",\"organization\":\"BBC\",\"url\":\"https:\/\/youtu.be\/pp-6vJdYL80\",\"project\":\"\",\"license\":\"cc-by-nc-nd\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"2ae4ae24-4636-4ee6-bbcd-1284e003519c","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-178","chapter","type-chapter","status-publish","hentry"],"part":166,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/178\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/166"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/178\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=178"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=178"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=178"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}