{"id":182,"date":"2019-07-03T14:51:36","date_gmt":"2019-07-03T14:51:36","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/video-complexities-of-a-b2b-solution-sale\/"},"modified":"2019-07-03T14:51:36","modified_gmt":"2019-07-03T14:51:36","slug":"video-complexities-of-a-b2b-solution-sale","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/video-complexities-of-a-b2b-solution-sale\/","title":{"raw":"Video: Complexities of a B2B Solution Sale","rendered":"Video: Complexities of a B2B Solution Sale"},"content":{"raw":"\nWith the rise in mobile communications, Air Canada found itself in a situation where its technology just wasn't keeping up with what its passengers and employees needed. It initiated a buying process to figure out what new systems and processes it should implement&nbsp;to improve information, communications, and how people interact with the airline.\n\nThe following&nbsp;video provides insight into the technical complexity involved in&nbsp;Air Canada's decision and the reasons it chose IBM to provide solutions.\n\nhttps:\/\/youtu.be\/dyXuheNcJDs\n","rendered":"<p>With the rise in mobile communications, Air Canada found itself in a situation where its technology just wasn&#8217;t keeping up with what its passengers and employees needed. It initiated a buying process to figure out what new systems and processes it should implement&nbsp;to improve information, communications, and how people interact with the airline.<\/p>\n<p>The following&nbsp;video provides insight into the technical complexity involved in&nbsp;Air Canada&#8217;s decision and the reasons it chose IBM to provide solutions.<\/p>\n<p>https:\/\/youtu.be\/dyXuheNcJDs<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-182\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Complexities of a B2B Solution Sale. <strong>Authored by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>Air Canada - Smarter Planet Leadership Series Video. <strong>Authored by<\/strong>: IBM Client Videos. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/dyXuheNcJDs\">https:\/\/youtu.be\/dyXuheNcJDs<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":141992,"menu_order":16,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Complexities of a B2B Solution Sale\",\"author\":\"Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"Air Canada - Smarter Planet Leadership Series Video\",\"author\":\"IBM Client Videos\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/dyXuheNcJDs\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","CANDELA_OUTCOMES_GUID":"7d74a71c-184e-4d6a-88a2-7e459234f8e0","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-182","chapter","type-chapter","status-publish","hentry"],"part":166,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/182\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/166"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/182\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=182"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=182"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}