{"id":189,"date":"2019-07-03T14:51:37","date_gmt":"2019-07-03T14:51:37","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/outcome-the-positioning-process\/"},"modified":"2019-07-03T14:51:37","modified_gmt":"2019-07-03T14:51:37","slug":"outcome-the-positioning-process","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/outcome-the-positioning-process\/","title":{"raw":"Outcome: The Positioning Process","rendered":"Outcome: The Positioning Process"},"content":{"raw":"\n<h2>What you'll learn to do:&nbsp;explain the process of selecting a positioning and differentiation strategy<\/h2>\nPositioning and differentiation are powerful tools to help you establish the market position you want for your product or service. In this section&nbsp;you'll learn how various positioning approaches work for different target segments and how to choose an effective positioning and differentiation strategy.\n<h3>Learning Activities<\/h3>\nThe learning activities for this section include the following:\n<ul>\n\t<li>Reading: The Positioning Process<\/li>\n\t<li>Video: Starbucks Delivers Community and Connection<\/li>\n\t<li>Self Check: The Positioning Process<\/li>\n<\/ul>\n","rendered":"<h2>What you&#8217;ll learn to do:&nbsp;explain the process of selecting a positioning and differentiation strategy<\/h2>\n<p>Positioning and differentiation are powerful tools to help you establish the market position you want for your product or service. In this section&nbsp;you&#8217;ll learn how various positioning approaches work for different target segments and how to choose an effective positioning and differentiation strategy.<\/p>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: The Positioning Process<\/li>\n<li>Video: Starbucks Delivers Community and Connection<\/li>\n<li>Self Check: The Positioning Process<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-189\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: The Positioning Process. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":141992,"menu_order":4,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: The Positioning Process\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"56ccf1dd-6b5c-471f-873d-39a4f5f280e6","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-189","chapter","type-chapter","status-publish","hentry"],"part":185,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/189\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/185"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/189\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=189"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=189"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}