{"id":194,"date":"2019-07-03T14:51:38","date_gmt":"2019-07-03T14:51:38","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/outcome-repositioning\/"},"modified":"2019-07-03T14:51:38","modified_gmt":"2019-07-03T14:51:38","slug":"outcome-repositioning","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/outcome-repositioning\/","title":{"raw":"Outcome: Repositioning","rendered":"Outcome: Repositioning"},"content":{"raw":"\n<h2>What you'll learn to do: explain repositioning and the associated risks and complexities of repositioning a product or service<\/h2>\n<div id=\"post-147\" class=\"type-1 post-147 chapter type-chapter status-publish hentry\">\n<div class=\"entry-content\">\n\nPositioning is a powerful tool, but when you position a product, service, or brand, the world doesn\u2019t stand still. Market conditions change. Your customers and&nbsp;competitors change. You change.\n\nPositioning should be designed to last. But for most offerings, you\u2019ll eventually need to revisit your positioning strategy and consider whether to make adjustments. This process has a very logical name:&nbsp;<em>repositioning.<\/em>&nbsp;In some ways, repositioning is more challenging than initial positioning because you\u2019re building on prior established work, trying to strengthen what\u2019s working and fix&nbsp;what isn\u2019t\u2014it\u2019s a bit like remodeling an old house instead of building one from scratch. In this&nbsp;next reading, you\u2019ll learn more about&nbsp;repositioning, the associated&nbsp;risks and complexities, and the rationale for doing it in the first place.\n<h3>Learning Activities<\/h3>\nThe learning activities for this section include the following:\n<ul>\n\t<li>Reading: Repositioning<\/li>\n\t<li>Self Check: Repositioning<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","rendered":"<h2>What you&#8217;ll learn to do: explain repositioning and the associated risks and complexities of repositioning a product or service<\/h2>\n<div id=\"post-147\" class=\"type-1 post-147 chapter type-chapter status-publish hentry\">\n<div class=\"entry-content\">\n<p>Positioning is a powerful tool, but when you position a product, service, or brand, the world doesn\u2019t stand still. Market conditions change. Your customers and&nbsp;competitors change. You change.<\/p>\n<p>Positioning should be designed to last. But for most offerings, you\u2019ll eventually need to revisit your positioning strategy and consider whether to make adjustments. This process has a very logical name:&nbsp;<em>repositioning.<\/em>&nbsp;In some ways, repositioning is more challenging than initial positioning because you\u2019re building on prior established work, trying to strengthen what\u2019s working and fix&nbsp;what isn\u2019t\u2014it\u2019s a bit like remodeling an old house instead of building one from scratch. In this&nbsp;next reading, you\u2019ll learn more about&nbsp;repositioning, the associated&nbsp;risks and complexities, and the rationale for doing it in the first place.<\/p>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: Repositioning<\/li>\n<li>Self Check: Repositioning<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-194\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Repositioning. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":141992,"menu_order":9,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Repositioning\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"baae004e-4bfa-4295-b749-e9c18c1549fd","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-194","chapter","type-chapter","status-publish","hentry"],"part":185,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/194\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/185"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/194\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=194"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=194"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}