{"id":201,"date":"2019-07-03T14:51:39","date_gmt":"2019-07-03T14:51:39","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/outcome-elements-of-brand\/"},"modified":"2019-07-03T14:51:39","modified_gmt":"2019-07-03T14:51:39","slug":"outcome-elements-of-brand","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/outcome-elements-of-brand\/","title":{"raw":"Outcome: Elements of Brand","rendered":"Outcome: Elements of Brand"},"content":{"raw":"\n

What you'll learn to do: describe the elements of brand and how brands add value to an organization\u2019s products and services<\/h2>\nIf you walk through a parking lot at school, work, or the local mall, chances are good that you could identify all the car brands just by looking at hood emblems. When you spot someone with a \u201cswoosh\u201d on her T-shirt, you probably already know she\u2019s wearing Nike-brand apparel without even asking. How is it possible to know so much just by looking at an image or a shape? The answer is branding!\n\nThese familiar symbols are the tangible marks of branding in our everyday lives. But brands are much more than just logos and names. Brands also encompass everything else that contributes to your perception of that brand and what it represents.\n

Learning Activities<\/h3>\nThe learning activities for this section include the following:\n