{"id":24,"date":"2019-07-03T14:51:13","date_gmt":"2019-07-03T14:51:13","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/powerpoints\/"},"modified":"2019-07-03T14:54:05","modified_gmt":"2019-07-03T14:54:05","slug":"powerpoints","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/powerpoints\/","title":{"raw":"PowerPoints","rendered":"PowerPoints"},"content":{"raw":"\n\n<p><img class=\"aligncenter wp-image-230\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/315\/2018\/12\/13233801\/present.png\" alt=\"icon of a presentation screen\" width=\"200\" height=\"168\"><\/p>\n<p>This course&nbsp;includes PowerPoint slide decks organized by module and aligned to course content.<\/p>\n<p>Since the slides&nbsp;are openly licensed, you are welcome to retain, reuse, revise, remix, and redistribute them. They&nbsp;are also accessible. If you do revise them, make sure to follow these <a href=\"http:\/\/webaim.org\/techniques\/powerpoint\/\" target=\"_blank\" rel=\"noopener noreferrer\">guidelines for creating accessible PowerPoints<\/a>.\n<\/p><p>Use the links below to download the individual decks:<\/p>\n<ul>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_01_WhatisMarketing.pptx\">Module 1: What Is Marketing?<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_02_MarketingFunction.pptx\">Module 2: Marketing Function<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_03_SegmentationandTargeting.pptx\">Module 3: Segmentation and Targeting<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_04_MarketingStrategy.pptx\">Module 4: Marketing Strategy<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_05_EthicsandSocialResponsibility.pptx\">Module 5: Ethics and Social Responsibility<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_06_MarketingInformationandResearch.pptx\">Module 6: Marketing Information and Research<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_07_Consumer%2BBehavior.pptx\">Module 7: Consumer Behavior<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_08_Positioning.pptx\">Module 8: Positioning<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_09_Branding.pptx\">Module 9: Branding<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_10_Product%2BMarketing.pptx\">Module 10: Product Marketing<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_11_Price.pptx\">Module 11: Pricing Strategies<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_12_Place.pptx\">Module 12: Place: Distribution Channels<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_13_Promotion.pptx\">Module 13: Promotion: Integrated Marketing Communication (IMC)<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_14_Global.pptx\">Module 14: Marketing Globally<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_15_MarketingPlan.pptx\">Module 15: Marketing Plan<\/a><\/li>\n<\/ul>\n\n\n","rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-230\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/315\/2018\/12\/13233801\/present.png\" alt=\"icon of a presentation screen\" width=\"200\" height=\"168\" \/><\/p>\n<p>This course&nbsp;includes PowerPoint slide decks organized by module and aligned to course content.<\/p>\n<p>Since the slides&nbsp;are openly licensed, you are welcome to retain, reuse, revise, remix, and redistribute them. They&nbsp;are also accessible. If you do revise them, make sure to follow these <a href=\"http:\/\/webaim.org\/techniques\/powerpoint\/\" target=\"_blank\" rel=\"noopener noreferrer\">guidelines for creating accessible PowerPoints<\/a>.\n<\/p>\n<p>Use the links below to download the individual decks:<\/p>\n<ul>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_01_WhatisMarketing.pptx\">Module 1: What Is Marketing?<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_02_MarketingFunction.pptx\">Module 2: Marketing Function<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_03_SegmentationandTargeting.pptx\">Module 3: Segmentation and Targeting<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_04_MarketingStrategy.pptx\">Module 4: Marketing Strategy<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_05_EthicsandSocialResponsibility.pptx\">Module 5: Ethics and Social Responsibility<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_06_MarketingInformationandResearch.pptx\">Module 6: Marketing Information and Research<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_07_Consumer%2BBehavior.pptx\">Module 7: Consumer Behavior<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_08_Positioning.pptx\">Module 8: Positioning<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_09_Branding.pptx\">Module 9: Branding<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_10_Product%2BMarketing.pptx\">Module 10: Product Marketing<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_11_Price.pptx\">Module 11: Pricing Strategies<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_12_Place.pptx\">Module 12: Place: Distribution Channels<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_13_Promotion.pptx\">Module 13: Promotion: Integrated Marketing Communication (IMC)<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_14_Global.pptx\">Module 14: Marketing Globally<\/a><\/li>\n<li><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/course-building\/Marketing+PPTs\/PrinciplesofMarketing_15_MarketingPlan.pptx\">Module 15: Marketing Plan<\/a><\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-24\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>PowerPoints. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Projector Screen. <strong>Authored by<\/strong>: Denis Shumaylov. <strong>Provided by<\/strong>: Noun Project. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/thenounproject.com\/term\/projector-screen\/1211212\/\">https:\/\/thenounproject.com\/term\/projector-screen\/1211212\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":141992,"menu_order":4,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Projector Screen\",\"author\":\"Denis Shumaylov\",\"organization\":\"Noun Project\",\"url\":\"https:\/\/thenounproject.com\/term\/projector-screen\/1211212\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"PowerPoints\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-24","chapter","type-chapter","status-publish","hentry"],"part":20,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":1,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/24\/revisions"}],"predecessor-version":[{"id":347,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/24\/revisions\/347"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/20"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/24\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=24"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=24"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}