{"id":245,"date":"2019-07-03T14:51:45","date_gmt":"2019-07-03T14:51:45","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/outcome-pricing-impact-on-value-of-products-or-services\/"},"modified":"2019-07-03T14:51:45","modified_gmt":"2019-07-03T14:51:45","slug":"outcome-pricing-impact-on-value-of-products-or-services","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/outcome-pricing-impact-on-value-of-products-or-services\/","title":{"raw":"Outcome: Pricing Impact on Value of Products or Services","rendered":"Outcome: Pricing Impact on Value of Products or Services"},"content":{"raw":"\n<h2>What you'll learn to do: discuss how price affects the value of an&nbsp;organization's products or services<\/h2>\nPrice determines how much revenue a company is going to earn. It determines whether the business is covering the costs to create and deliver its products. Price drives the financial health of the business.\n\nIn out initial discussion&nbsp;of pricing, we'll start with&nbsp;the perspective of the customer. If the customer doesn't see value in the product offering\u2014and that includes pricing\u2014company objectives won't&nbsp;be met. Customer perceptions of value must be the central consideration in the pricing process.\n<div>\n\nThe specific things you\u2019ll learn in this section include:\n<ul>\n\t<li>Describe the customer view of value and pricing<\/li>\n\t<li>Discuss psychological factors in pricing<\/li>\n<\/ul>\n<h3>Learning&nbsp;Activities<\/h3>\n<ul>\n\t<li>Reading: Demonstrating Customer Value<\/li>\n\t<li>Reading: The Psychology of Pricing<\/li>\n\t<li>Video: Value in Branded Eyewear<\/li>\n\t<li>Self Check:&nbsp;Pricing Impact on Value of Products or Services<\/li>\n<\/ul>\n<\/div>\n","rendered":"<h2>What you&#8217;ll learn to do: discuss how price affects the value of an&nbsp;organization&#8217;s products or services<\/h2>\n<p>Price determines how much revenue a company is going to earn. It determines whether the business is covering the costs to create and deliver its products. Price drives the financial health of the business.<\/p>\n<p>In out initial discussion&nbsp;of pricing, we&#8217;ll start with&nbsp;the perspective of the customer. If the customer doesn&#8217;t see value in the product offering\u2014and that includes pricing\u2014company objectives won&#8217;t&nbsp;be met. Customer perceptions of value must be the central consideration in the pricing process.<\/p>\n<div>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li>Describe the customer view of value and pricing<\/li>\n<li>Discuss psychological factors in pricing<\/li>\n<\/ul>\n<h3>Learning&nbsp;Activities<\/h3>\n<ul>\n<li>Reading: Demonstrating Customer Value<\/li>\n<li>Reading: The Psychology of Pricing<\/li>\n<li>Video: Value in Branded Eyewear<\/li>\n<li>Self Check:&nbsp;Pricing Impact on Value of Products or Services<\/li>\n<\/ul>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-245\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li><strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":141992,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"e12fcd3c-c473-4a6a-888a-103c1605f132","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-245","chapter","type-chapter","status-publish","hentry"],"part":243,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/245\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/243"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/245\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=245"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=245"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}