{"id":280,"date":"2019-07-03T14:51:50","date_gmt":"2019-07-03T14:51:50","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/outcome-retailers-as-channels-of-distribution\/"},"modified":"2019-07-03T14:51:50","modified_gmt":"2019-07-03T14:51:50","slug":"outcome-retailers-as-channels-of-distribution","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/outcome-retailers-as-channels-of-distribution\/","title":{"raw":"Outcome: Retailers As Channels of Distribution","rendered":"Outcome: Retailers As Channels of Distribution"},"content":{"raw":"\n<h2>What you'll learn to do: describe types of retailers and explain how they are used as a channel of distribution<\/h2>\nRetailing&nbsp;is important for marketing students to understand for two main&nbsp;reasons. First, most channel structures end with a retailer. While products may pass through a wholesaler or involve a broker or agent, they also include a retailer. Second, retail offers an immense number of job opportunities. Today in the U.S., there are&nbsp;3,793,621 retail establishments that support 42 million jobs. Retail also contributes $2.6 trillion to the U.S. gross domestic product.[footnote]https:\/\/nrf.com\/advocacy\/retails-impact[\/footnote]\n\nYou can view the number of jobs and retail presence in your state at&nbsp;the <a href=\"https:\/\/nrf.com\/advocacy\/retails-impact\">National Retail Federation<\/a>&nbsp;(NRF).\n\nWho are these retailers? The NRF posts an annual list of the top one hundred retailers by retail sales. The top ten are listed in the table below.\n<table>\n<thead>\n<tr>\n<td>Rank<\/td>\n<td>Retailer<\/td>\n<td>U.S. Headquarters<\/td>\n<td>2014 Retail Sales<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Walmart Stores<\/td>\n<td>Bentonville, Arkansas<\/td>\n<td>$343,624,000<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>The Kroger Co.<\/td>\n<td>Cincinnati, Ohio<\/td>\n<td>$103,033,000<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Costco<\/td>\n<td>Issaquah, Washington<\/td>\n<td>$79,694,000<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>The Home Depot<\/td>\n<td>Atlanta, Georgia<\/td>\n<td>$74,203,000<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Walgreen<\/td>\n<td>Deerfield, Illinois<\/td>\n<td>$72,671,000<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>Target<\/td>\n<td>Minneapolis, Minnesota<\/td>\n<td>$72,618,000<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>CVS Caremark<\/td>\n<td>Woonsocket, Rhode Island<\/td>\n<td>$67,974,000<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>Lowe's Companies<\/td>\n<td>Mooresville, North Carolina<\/td>\n<td>$54,805,000<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>Amazon.com<\/td>\n<td>Seattle, Washington<\/td>\n<td>$49,353,000<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td>Safeway<\/td>\n<td>Pleasanton, California<\/td>\n<td>$36,330,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nIn this section you'll learn more about the retail channel and the strategies that drive its growth.\n<h3>Learning Activities<\/h3>\n<ul>\n\t<li class=\"chapter type-1\">Reading: Define Retailing<\/li>\n\t<li class=\"chapter type-1\">Reading: Types of Retailers<\/li>\n\t<li class=\"chapter type-1\">Reading: Retail Strategy<\/li>\n\t<li class=\"chapter type-1\">Self Check: Retailers As Channels of Distribution<\/li>\n<\/ul>\n","rendered":"<h2>What you&#8217;ll learn to do: describe types of retailers and explain how they are used as a channel of distribution<\/h2>\n<p>Retailing&nbsp;is important for marketing students to understand for two main&nbsp;reasons. First, most channel structures end with a retailer. While products may pass through a wholesaler or involve a broker or agent, they also include a retailer. Second, retail offers an immense number of job opportunities. Today in the U.S., there are&nbsp;3,793,621 retail establishments that support 42 million jobs. Retail also contributes $2.6 trillion to the U.S. gross domestic product.<a class=\"footnote\" title=\"https:\/\/nrf.com\/advocacy\/retails-impact\" id=\"return-footnote-280-1\" href=\"#footnote-280-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/p>\n<p>You can view the number of jobs and retail presence in your state at&nbsp;the <a href=\"https:\/\/nrf.com\/advocacy\/retails-impact\">National Retail Federation<\/a>&nbsp;(NRF).<\/p>\n<p>Who are these retailers? The NRF posts an annual list of the top one hundred retailers by retail sales. The top ten are listed in the table below.<\/p>\n<table>\n<thead>\n<tr>\n<td>Rank<\/td>\n<td>Retailer<\/td>\n<td>U.S. Headquarters<\/td>\n<td>2014 Retail Sales<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Walmart Stores<\/td>\n<td>Bentonville, Arkansas<\/td>\n<td>$343,624,000<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>The Kroger Co.<\/td>\n<td>Cincinnati, Ohio<\/td>\n<td>$103,033,000<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Costco<\/td>\n<td>Issaquah, Washington<\/td>\n<td>$79,694,000<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>The Home Depot<\/td>\n<td>Atlanta, Georgia<\/td>\n<td>$74,203,000<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Walgreen<\/td>\n<td>Deerfield, Illinois<\/td>\n<td>$72,671,000<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>Target<\/td>\n<td>Minneapolis, Minnesota<\/td>\n<td>$72,618,000<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>CVS Caremark<\/td>\n<td>Woonsocket, Rhode Island<\/td>\n<td>$67,974,000<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>Lowe&#8217;s Companies<\/td>\n<td>Mooresville, North Carolina<\/td>\n<td>$54,805,000<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>Amazon.com<\/td>\n<td>Seattle, Washington<\/td>\n<td>$49,353,000<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td>Safeway<\/td>\n<td>Pleasanton, California<\/td>\n<td>$36,330,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In this section you&#8217;ll learn more about the retail channel and the strategies that drive its growth.<\/p>\n<h3>Learning Activities<\/h3>\n<ul>\n<li class=\"chapter type-1\">Reading: Define Retailing<\/li>\n<li class=\"chapter type-1\">Reading: Types of Retailers<\/li>\n<li class=\"chapter type-1\">Reading: Retail Strategy<\/li>\n<li class=\"chapter type-1\">Self Check: Retailers As Channels of Distribution<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-280\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Retailers As Channels of Distribution. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-280-1\">https:\/\/nrf.com\/advocacy\/retails-impact <a href=\"#return-footnote-280-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":141992,"menu_order":12,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Retailers As Channels of Distribution\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"250dac60-638d-4656-b61b-1e9a76a78be7","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-280","chapter","type-chapter","status-publish","hentry"],"part":268,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/280\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/268"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/280\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=280"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=280"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=280"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}