{"id":292,"date":"2019-07-03T14:51:52","date_gmt":"2019-07-03T14:51:52","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/outcome-integrated-marketing-communication-imc-definition\/"},"modified":"2019-07-03T14:51:52","modified_gmt":"2019-07-03T14:51:52","slug":"outcome-integrated-marketing-communication-imc-definition","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/outcome-integrated-marketing-communication-imc-definition\/","title":{"raw":"Outcome: Integrated Marketing Communication (IMC) Definition","rendered":"Outcome: Integrated Marketing Communication (IMC) Definition"},"content":{"raw":"\n<h2>What you'll learn to do: explain integrated marketing communication (IMC) and its connection to the organization's marketing strategy<\/h2>\n<span style=\"color: #000000;\">Promotion is a powerful part of the marketing mix because it determines what and how you communicate with target audiences. In today's world, promotion often has a fancy name: <em>integrated marketing communication<\/em> (IMC). Why the fancy name? <\/span>\n\n<span style=\"color: #000000;\">The number and variety of marketing communication tools have&nbsp;proliferated with the expansion of media, Internet, social, and mobile technologies. Marketers face the multipronged challenge of deciding which messages to communicate, which communication tools to use, and how to make the strongest impact with target segments.&nbsp;<\/span>\n\n<span style=\"color: #000000;\"><em>Integrated<\/em> marketing communication encourages marketers to think about communication in a coordinated way.&nbsp;They ask: How can we orchestrate <em>all<\/em> the different means&nbsp;of reaching&nbsp;a target segment in order to maximize our impact?&nbsp;<\/span>\n\nThe specific things you\u2019ll learn in this section include:\n<ul>\n\t<li style=\"font-weight: 400;\">Define integrated marketing communication (IMC)<\/li>\n\t<li style=\"font-weight: 400;\">Explain how IMC strengthens the impact of marketing communication tools<\/li>\n\t<li style=\"font-weight: 400;\">List the primary marketing communication methods marketers use as part of their IMC strategy<\/li>\n\t<li style=\"font-weight: 400;\"><span style=\"color: #000000;\">Explain how marketers use IMC in their campaigns in order to execute marketing strategy<\/span><\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<ul>\n\t<li>Reading: Integrated Marketing Communication (IMC) Definition<\/li>\n\t<li>Reading: Marketing Campaigns and IMC<\/li>\n\t<li>Self Check:&nbsp;Integrated Marketing Communication (IMC) Definition<\/li>\n<\/ul>\n","rendered":"<h2>What you&#8217;ll learn to do: explain integrated marketing communication (IMC) and its connection to the organization&#8217;s marketing strategy<\/h2>\n<p><span style=\"color: #000000;\">Promotion is a powerful part of the marketing mix because it determines what and how you communicate with target audiences. In today&#8217;s world, promotion often has a fancy name: <em>integrated marketing communication<\/em> (IMC). Why the fancy name? <\/span><\/p>\n<p><span style=\"color: #000000;\">The number and variety of marketing communication tools have&nbsp;proliferated with the expansion of media, Internet, social, and mobile technologies. Marketers face the multipronged challenge of deciding which messages to communicate, which communication tools to use, and how to make the strongest impact with target segments.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Integrated<\/em> marketing communication encourages marketers to think about communication in a coordinated way.&nbsp;They ask: How can we orchestrate <em>all<\/em> the different means&nbsp;of reaching&nbsp;a target segment in order to maximize our impact?&nbsp;<\/span><\/p>\n<p>The specific things you\u2019ll learn in this section include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Define integrated marketing communication (IMC)<\/li>\n<li style=\"font-weight: 400;\">Explain how IMC strengthens the impact of marketing communication tools<\/li>\n<li style=\"font-weight: 400;\">List the primary marketing communication methods marketers use as part of their IMC strategy<\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\">Explain how marketers use IMC in their campaigns in order to execute marketing strategy<\/span><\/li>\n<\/ul>\n<h3>Learning Activities<\/h3>\n<ul>\n<li>Reading: Integrated Marketing Communication (IMC) Definition<\/li>\n<li>Reading: Marketing Campaigns and IMC<\/li>\n<li>Self Check:&nbsp;Integrated Marketing Communication (IMC) Definition<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-292\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Integrated Marketing Communication (IMC) Definition. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":141992,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Integrated Marketing Communication (IMC) Definition\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"fb3f582c-38dd-4428-854e-73c0886e574f","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-292","chapter","type-chapter","status-publish","hentry"],"part":290,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/292\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/290"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/292\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=292"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=292"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=292"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}