{"id":46,"date":"2019-07-03T14:51:16","date_gmt":"2019-07-03T14:51:16","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/pacing\/"},"modified":"2019-07-03T14:54:20","modified_gmt":"2019-07-03T14:54:20","slug":"pacing","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/pacing\/","title":{"raw":"Pacing","rendered":"Pacing"},"content":{"raw":"\n\n<p><img class=\"aligncenter wp-image-260\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/315\/2018\/12\/13233754\/stopwatch.png\" alt=\"icon of a stopwatch\" width=\"200\" height=\"212\"><\/p>\n<p>The Principles of Marketing&nbsp;textbook contains fifteen modules\u2014roughly one module per week for a 16-week semester. If you need to modify the pace and cover the material more quickly, the following modules work well together:<\/p>\n<ul>\n<li><strong>Module 1: What Is Marketing?<\/strong> and&nbsp;<strong>Module 2: Marketing Function<\/strong>. Both are lighter, introductory modules.<\/li>\n<li><strong>Module 14: Global Marketing<\/strong> and <strong>Module 15: Marketing Plan<\/strong>. Module 15 has&nbsp;more course review and synthesis information than new material per se.<\/li>\n<li><strong>Module 5: Ethics<\/strong> can be combined with any module. You can also move it around without losing anything.<\/li>\n<li><strong>Module 8: Positioning<\/strong> and <strong>Module 9: Branding<\/strong>. Companion modules that can be covered in a single&nbsp;week.<\/li>\n<li><strong>Module 6: Marketing Information &amp; Research<\/strong> and <strong>Module 7: Consumer Behavior<\/strong>. Companion modules that can be covered in a single week.<\/li>\n<\/ul>\n<p>We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.<\/p>\n<ul>\n<li><strong>Module 4: Marketing Strategy<\/strong><\/li>\n<li><strong>Module 10: Product Marketing<\/strong><\/li>\n<li><strong>Module 13: Promotion: Integrated Marketing Communication<\/strong><\/li>\n<\/ul>\n\n\n","rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-260\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/315\/2018\/12\/13233754\/stopwatch.png\" alt=\"icon of a stopwatch\" width=\"200\" height=\"212\" \/><\/p>\n<p>The Principles of Marketing&nbsp;textbook contains fifteen modules\u2014roughly one module per week for a 16-week semester. If you need to modify the pace and cover the material more quickly, the following modules work well together:<\/p>\n<ul>\n<li><strong>Module 1: What Is Marketing?<\/strong> and&nbsp;<strong>Module 2: Marketing Function<\/strong>. Both are lighter, introductory modules.<\/li>\n<li><strong>Module 14: Global Marketing<\/strong> and <strong>Module 15: Marketing Plan<\/strong>. Module 15 has&nbsp;more course review and synthesis information than new material per se.<\/li>\n<li><strong>Module 5: Ethics<\/strong> can be combined with any module. You can also move it around without losing anything.<\/li>\n<li><strong>Module 8: Positioning<\/strong> and <strong>Module 9: Branding<\/strong>. Companion modules that can be covered in a single&nbsp;week.<\/li>\n<li><strong>Module 6: Marketing Information &amp; Research<\/strong> and <strong>Module 7: Consumer Behavior<\/strong>. Companion modules that can be covered in a single week.<\/li>\n<\/ul>\n<p>We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.<\/p>\n<ul>\n<li><strong>Module 4: Marketing Strategy<\/strong><\/li>\n<li><strong>Module 10: Product Marketing<\/strong><\/li>\n<li><strong>Module 13: Promotion: Integrated Marketing Communication<\/strong><\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-46\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Pacing. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Stopwatch. <strong>Authored by<\/strong>: Adrien Coquet, FR. <strong>Provided by<\/strong>: Noun Project. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/thenounproject.com\/term\/stopwatch\/1094680\/\">https:\/\/thenounproject.com\/term\/stopwatch\/1094680\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":141992,"menu_order":26,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Stopwatch\",\"author\":\"Adrien Coquet, FR\",\"organization\":\"Noun Project\",\"url\":\"https:\/\/thenounproject.com\/term\/stopwatch\/1094680\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Pacing\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-46","chapter","type-chapter","status-publish","hentry"],"part":20,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":1,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/46\/revisions"}],"predecessor-version":[{"id":369,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/46\/revisions\/369"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/20"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/46\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=46"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=46"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}