{"id":81,"date":"2019-07-03T14:51:21","date_gmt":"2019-07-03T14:51:21","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/outcome-role-of-marketing-plan-2\/"},"modified":"2019-07-03T14:51:21","modified_gmt":"2019-07-03T14:51:21","slug":"outcome-role-of-marketing-plan-2","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/outcome-role-of-marketing-plan-2\/","title":{"raw":"Outcome: Role of Marketing Plan","rendered":"Outcome: Role of Marketing Plan"},"content":{"raw":"\n<h2>What you'll learn to do: explain the role of a marketing plan as a guiding document for marketing activities<\/h2>\nHow do organizations use the marketing mix to achieve results? This&nbsp;requires a clear understanding of the results that the organization hopes to achieve and a plan that brings the activities together.\n\nThe following reading gives&nbsp;an overview of the marketing planning process. In a later module we'll cover the inputs and outputs of this&nbsp;process in much more detail. For now, think about how planning can focus marketing efforts to deliver value to the target customer.\n<h3>Learning Activities<\/h3>\nThe learning activities for this section include the following:\n<ul>\n\t<li>Reading: The Role of the Marketing Plan<\/li>\n\t<li>Simulation: Ice Cream Magnate<\/li>\n\t<li>Self Check: Role of Marketing Plan<\/li>\n<\/ul>\n","rendered":"<h2>What you&#8217;ll learn to do: explain the role of a marketing plan as a guiding document for marketing activities<\/h2>\n<p>How do organizations use the marketing mix to achieve results? This&nbsp;requires a clear understanding of the results that the organization hopes to achieve and a plan that brings the activities together.<\/p>\n<p>The following reading gives&nbsp;an overview of the marketing planning process. In a later module we&#8217;ll cover the inputs and outputs of this&nbsp;process in much more detail. For now, think about how planning can focus marketing efforts to deliver value to the target customer.<\/p>\n<h3>Learning Activities<\/h3>\n<p>The learning activities for this section include the following:<\/p>\n<ul>\n<li>Reading: The Role of the Marketing Plan<\/li>\n<li>Simulation: Ice Cream Magnate<\/li>\n<li>Self Check: Role of Marketing Plan<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-81\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Role of Marketing Plan. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":141992,"menu_order":18,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Role of Marketing Plan\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"cceea291-929d-4e37-9589-3dfcea65febd","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-81","chapter","type-chapter","status-publish","hentry"],"part":63,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/81\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/63"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/81\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=81"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=81"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}