{"id":83,"date":"2019-07-03T14:51:22","date_gmt":"2019-07-03T14:51:22","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketingv2\/chapter\/sim-placeholder-2\/"},"modified":"2019-07-03T14:51:22","modified_gmt":"2019-07-03T14:51:22","slug":"sim-placeholder-2","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/chapter\/sim-placeholder-2\/","title":{"raw":"Simulation: Ice Cream Magnate","rendered":"Simulation: Ice Cream Magnate"},"content":{"raw":"\n<h2>Try It<\/h2>\nNow that you've learned about the marketing mix and how it works, it's time to give it a try yourself.\n\nThe simulation below gives you a chance to take a \"great business idea\"\u2014in this case, <em>ice cream<\/em>\u2014and play around with the four Ps of marketing.\n\nTry&nbsp;the simulation a few times to see how different choices lead to different outcomes. In a simulation it's good try out choices you think are right, as well as those you suspect are wrong, since you can learn from both.&nbsp;All simulations allow unlimited attempts so you can gain experience exploring and applying the concepts.\n\n<iframe src=\"https:\/\/www.branchtrack.com\/projects\/2k6pf497\/embed\" width=\"850\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<h2><strong>Check Your Understanding<\/strong><\/h2>\nAnswer the question(s) below to see how well you understand the topics covered in this outcome. This short quiz does&nbsp;<strong>not<\/strong>&nbsp;count toward your grade in the class, and you can retake it an unlimited number of times.\n\nUse this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.\n\nhttps:\/\/assessments.lumenlearning.com\/assessments\/737\n","rendered":"<h2>Try It<\/h2>\n<p>Now that you&#8217;ve learned about the marketing mix and how it works, it&#8217;s time to give it a try yourself.<\/p>\n<p>The simulation below gives you a chance to take a &#8220;great business idea&#8221;\u2014in this case, <em>ice cream<\/em>\u2014and play around with the four Ps of marketing.<\/p>\n<p>Try&nbsp;the simulation a few times to see how different choices lead to different outcomes. In a simulation it&#8217;s good try out choices you think are right, as well as those you suspect are wrong, since you can learn from both.&nbsp;All simulations allow unlimited attempts so you can gain experience exploring and applying the concepts.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.branchtrack.com\/projects\/2k6pf497\/embed\" width=\"850\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Check Your Understanding<\/strong><\/h2>\n<p>Answer the question(s) below to see how well you understand the topics covered in this outcome. This short quiz does&nbsp;<strong>not<\/strong>&nbsp;count toward your grade in the class, and you can retake it an unlimited number of times.<\/p>\n<p>Use this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.<\/p>\n<p>\t<iframe id=\"lumen_assessment_737\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=737&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_737\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-83\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Ice Cream Magnate. <strong>Authored by<\/strong>: Clark Aldrich for Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":141992,"menu_order":20,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Ice Cream Magnate\",\"author\":\"Clark Aldrich for Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"cceea291-929d-4e37-9589-3dfcea65febd","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-83","chapter","type-chapter","status-publish","hentry"],"part":63,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/users\/141992"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/83\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/parts\/63"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapters\/83\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/pressbooks\/v2\/chapter-type?post=83"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/contributor?post=83"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-marketing\/wp-json\/wp\/v2\/license?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}