{"id":21,"date":"2016-08-09T17:05:10","date_gmt":"2016-08-09T17:05:10","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/?post_type=front-matter&#038;p=21"},"modified":"2016-08-09T17:05:10","modified_gmt":"2016-08-09T17:05:10","slug":"preface","status":"publish","type":"front-matter","link":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/front-matter\/preface\/","title":{"raw":"Preface","rendered":"Preface"},"content":{"raw":"<h2>Preface from Original Author: Charles Stangor<\/h2>\nWhen I first started teaching social psychology, I had trouble figuring out how the various topics in this expansive field fit together. I felt like I was presenting a laundry list of ideas, research studies, and phenomena, rather than an integrated set of principles and knowledge. Of course, what was difficult for me was harder still for my students. How could they be expected to understand and remember all of the many topics that we social psychologists study? And how could they tell what was most important? Something was needed to structure and integrate their learning.\n\nIt took me some time, but eventually, I realized that the missing piece in my lectures was a consistent focus on the basic principles of social psychology. Once I started thinking and talking about principles, then it all fell into place. I knew that when I got to my lecture on altruism, most of my students already knew what I was about to tell them. They understood that, although there were always some tweaks to keep things interesting, altruism was going to be understood using the same ideas that conformity and person perception had been in earlier lectures\u2014in terms of the underlying fundamentals\u2014they were truly thinking like social psychologists!\n\nI wrote this book to help students organize their thinking about social psychology at a conceptual level. Five or ten years from now, I do not expect my students to remember the details of a study published in 2011, or even to remember most of the definitions in this book. I do hope, however, that they will remember some basic ideas, for it is these principles that will allow them to critically analyze new situations and really put their knowledge to use.\n\nMy text is therefore based on a critical thinking approach\u2014its aim is to get students thinking actively and conceptually\u2014with more of a focus on the forest than on the trees. Although there are right and wrong answers, the answers are not the only thing. What is perhaps even more important is how we get to those answers\u2014the thinking process itself. My efforts are successful when my students have that \u201caha\u201d moment, in which they find new ideas fitting snugly into the basic concepts of social psychology.\n\nTo help students better grasp the big picture of social psychology and to provide you with a theme that you can use to organize your lectures, my text has a consistent pedagogy across the chapters. I organize my presentation around two underlying principles that are essential to social psychology:\n<ol><li>Person and situation (the classic treatment)<\/li>\n\t<li>The ABCs of social psychology (<em>affect, behavior<\/em>, and <em>cognition<\/em>)<\/li>\n<\/ol>\nI also frame much of my discussion around the two human motivations of <em>self-concern<\/em> and <em>other-concern<\/em>. I use these fundamental motivations to frame discussions on a variety of dimensions including altruism, aggression, prejudice, gender differences, and cultural differences. You can incorporate these dimensions into your teaching as you see fit.\n\nMy years of teaching have convinced me that these dimensions are fundamental, that they are extremely heuristic, and that they are what I hope my students will learn and remember. I think that you may find that this organization represents a more explicit representation of what you\u2019re already doing in your lectures. Although my pedagogy is consistent, it is not constraining. You will use these dimensions more in some lectures than in others, and you will find them more useful for some topics than others. But they will always work for you when you are ready for them. Use them to reinforce your presentation as you see fit.\n\nPerhaps most important, a focus on these dimensions helps us bridge the gap between the textbook, the real-life experiences of our students, and our class presentations. We can\u2019t cover every phenomenon in our lectures\u2014we naturally let the textbook fill in the details. The goal of my book is to allow you to rest assured that the text has provided your students with the foundations\u2014the fundamental language of social psychology\u2014from which you can build as you see fit. And when you turn to ask students to apply their learning to real life, you can know that they will be doing this as social psychologists do\u2014using a basic underlying framework.\n<h2>Organization<\/h2>\nThe text moves systematically from lower to higher levels of analysis\u2014a method that I have found makes sense to students. On the other hand, the chapter order should not constrain you\u2014choose a different order if you wish. <a title=\"Introducing Social Psychology\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/introducing-social-psychology\/\">Chapter 1 \"Introducing Social Psychology\"<\/a> presents an introduction to social psychology and the research methods in social psychology, <a title=\"Social Learning and Social Cognition\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/social-learning-and-social-cognition\/\">Chapter 2 \"Social Cognition\"<\/a> presents the fundamental principles of social cognition.\u00a0The remainder of the text is organized around three levels of analysis, moving systematically from the individual level (<a title=\"The Self\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/the-self\/\">Chapter 3 \"The Self\"<\/a> through <a title=\"Perceiving Others\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/perceiving-others\/\">Chapter 5 \"Perceiving Others\"<\/a>), to the level of social interaction (<a title=\"Influencing and Conforming\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/influencing-and-conforming\/\">Chapter 6 \"Influencing and Conforming\"<\/a> through <a title=\"Aggression\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/aggression\/\">Chapter 9 \"Aggression\"<\/a>), to the group and cultural level (<a title=\"Working Groups: Performance and Decision Making\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/working-groups-performance-and-decision-making\/\">Chapter 10 \"Working Groups: Performance and Decision Making\"<\/a> through <a title=\"Competition and Cooperation in Our Social Worlds\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/competition-and-cooperation-in-our-social-worlds\/\">Chapter 12 \"Competition and Cooperation in Our Social Worlds\"<\/a>).\n\nRather than relying on \u201cmodules\u201d or \u201cappendices\u201d of applied materials, my text integrates applied concepts into the text itself. This approach is consistent with my underlying belief that if students learn to think like social psychologists they will easily and naturally apply that knowledge to any and all applications. The following applications are woven throughout the text:\n<ul><li>Business and consumer behavior (see, for instance, <a title=\"Attitudes, Behavior, and Persuasion\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/attitudes-behavior-and-persuasion\/\">Chapter 4 \"Attitudes, Behavior, and Persuasion\"<\/a> on marketing and persuasion and <a title=\"Working Groups: Performance and Decision Making\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/working-groups-performance-and-decision-making\/\">Chapter 10 \"Working Groups: Performance and Decision Making\"<\/a> on group decision making)<\/li>\n\t<li>Health and Behavior (see, for instance,\u00a0<a title=\"Perceiving Others\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/perceiving-others\/\">Chapter 5 \"Perceiving Others\"<\/a> on attributional styles)<\/li>\n\t<li>Law (see, for instance, <a title=\"Social Learning and Social Cognition\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/social-learning-and-social-cognition\/\">Chapter 2 \"Social Cognition\"<\/a> on eyewitness testimony and <a title=\"Aggression\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/aggression\/\">Chapter 9 \"Aggression\"<\/a> on Terrorism)<\/li>\n<\/ul><h2>Pedagogy<\/h2>\nPrinciples of Social Psychology contains a number of pedagogical features designed to help students develop an active, integrative understanding of the many topics of social psychology and to think like social psychologists.\n<h2>Research Foci<\/h2>\nResearch is of course the heart of social psychology, and the research foci provide detailed information about a study or research program. I\u2019ve chosen a mix of classic and contemporary research, with a focus on both what\u2019s interesting and what\u2019s pedagogical. The findings are part of the running text\u2014simply highlighted with a heading and light shading.\n<h2>Social Psychology in the Public Interest<\/h2>\nSocial psychological findings interest students in large part because they relate so directly to everyday experience. The Social Psychology in the Public Interest Feature reinforces these links. Topics include Does High Self-Esteem Cause Happiness or Other Positive Outcomes? (<a title=\"Social Affect\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/social-affect\/\">Chapter 3 \"Self\"<\/a>), Detecting Deception (<a title=\"Perceiving Others\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/perceiving-others\/\">Chapter 5 \"Perceiving Others\"<\/a>), Terrorism as Instrumental Aggression (<a title=\"Aggression\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/aggression\/\">Chapter 9 \"Aggression\"<\/a>), and Stereotype Threat in Schools (<a title=\"Stereotypes, Prejudice, and Discrimination\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/stereotypes-prejudice-and-discrimination\/\">Chapter 11 \"Stereotypes, Prejudice, and Discrimination\"<\/a>). The goal here is to include these applied topics within the relevant conceptual discussions to provide students with a richer understanding within the context of the presentation.\n<h2>Thinking Like a Social Psychologist<\/h2>\nEach chapter ends with a section that summarizes how the material presented in the chapter can help the student think about contemporary issues using social psychological principles. This section is designed to work with the chapter summary to allow a better integration of fundamental concepts.","rendered":"<h2>Preface from Original Author: Charles Stangor<\/h2>\n<p>When I first started teaching social psychology, I had trouble figuring out how the various topics in this expansive field fit together. I felt like I was presenting a laundry list of ideas, research studies, and phenomena, rather than an integrated set of principles and knowledge. Of course, what was difficult for me was harder still for my students. How could they be expected to understand and remember all of the many topics that we social psychologists study? And how could they tell what was most important? Something was needed to structure and integrate their learning.<\/p>\n<p>It took me some time, but eventually, I realized that the missing piece in my lectures was a consistent focus on the basic principles of social psychology. Once I started thinking and talking about principles, then it all fell into place. I knew that when I got to my lecture on altruism, most of my students already knew what I was about to tell them. They understood that, although there were always some tweaks to keep things interesting, altruism was going to be understood using the same ideas that conformity and person perception had been in earlier lectures\u2014in terms of the underlying fundamentals\u2014they were truly thinking like social psychologists!<\/p>\n<p>I wrote this book to help students organize their thinking about social psychology at a conceptual level. Five or ten years from now, I do not expect my students to remember the details of a study published in 2011, or even to remember most of the definitions in this book. I do hope, however, that they will remember some basic ideas, for it is these principles that will allow them to critically analyze new situations and really put their knowledge to use.<\/p>\n<p>My text is therefore based on a critical thinking approach\u2014its aim is to get students thinking actively and conceptually\u2014with more of a focus on the forest than on the trees. Although there are right and wrong answers, the answers are not the only thing. What is perhaps even more important is how we get to those answers\u2014the thinking process itself. My efforts are successful when my students have that \u201caha\u201d moment, in which they find new ideas fitting snugly into the basic concepts of social psychology.<\/p>\n<p>To help students better grasp the big picture of social psychology and to provide you with a theme that you can use to organize your lectures, my text has a consistent pedagogy across the chapters. I organize my presentation around two underlying principles that are essential to social psychology:<\/p>\n<ol>\n<li>Person and situation (the classic treatment)<\/li>\n<li>The ABCs of social psychology (<em>affect, behavior<\/em>, and <em>cognition<\/em>)<\/li>\n<\/ol>\n<p>I also frame much of my discussion around the two human motivations of <em>self-concern<\/em> and <em>other-concern<\/em>. I use these fundamental motivations to frame discussions on a variety of dimensions including altruism, aggression, prejudice, gender differences, and cultural differences. You can incorporate these dimensions into your teaching as you see fit.<\/p>\n<p>My years of teaching have convinced me that these dimensions are fundamental, that they are extremely heuristic, and that they are what I hope my students will learn and remember. I think that you may find that this organization represents a more explicit representation of what you\u2019re already doing in your lectures. Although my pedagogy is consistent, it is not constraining. You will use these dimensions more in some lectures than in others, and you will find them more useful for some topics than others. But they will always work for you when you are ready for them. Use them to reinforce your presentation as you see fit.<\/p>\n<p>Perhaps most important, a focus on these dimensions helps us bridge the gap between the textbook, the real-life experiences of our students, and our class presentations. We can\u2019t cover every phenomenon in our lectures\u2014we naturally let the textbook fill in the details. The goal of my book is to allow you to rest assured that the text has provided your students with the foundations\u2014the fundamental language of social psychology\u2014from which you can build as you see fit. And when you turn to ask students to apply their learning to real life, you can know that they will be doing this as social psychologists do\u2014using a basic underlying framework.<\/p>\n<h2>Organization<\/h2>\n<p>The text moves systematically from lower to higher levels of analysis\u2014a method that I have found makes sense to students. On the other hand, the chapter order should not constrain you\u2014choose a different order if you wish. <a title=\"Introducing Social Psychology\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/introducing-social-psychology\/\">Chapter 1 &#8220;Introducing Social Psychology&#8221;<\/a> presents an introduction to social psychology and the research methods in social psychology, <a title=\"Social Learning and Social Cognition\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/social-learning-and-social-cognition\/\">Chapter 2 &#8220;Social Cognition&#8221;<\/a> presents the fundamental principles of social cognition.\u00a0The remainder of the text is organized around three levels of analysis, moving systematically from the individual level (<a title=\"The Self\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/the-self\/\">Chapter 3 &#8220;The Self&#8221;<\/a> through <a title=\"Perceiving Others\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/perceiving-others\/\">Chapter 5 &#8220;Perceiving Others&#8221;<\/a>), to the level of social interaction (<a title=\"Influencing and Conforming\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/influencing-and-conforming\/\">Chapter 6 &#8220;Influencing and Conforming&#8221;<\/a> through <a title=\"Aggression\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/aggression\/\">Chapter 9 &#8220;Aggression&#8221;<\/a>), to the group and cultural level (<a title=\"Working Groups: Performance and Decision Making\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/working-groups-performance-and-decision-making\/\">Chapter 10 &#8220;Working Groups: Performance and Decision Making&#8221;<\/a> through <a title=\"Competition and Cooperation in Our Social Worlds\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/competition-and-cooperation-in-our-social-worlds\/\">Chapter 12 &#8220;Competition and Cooperation in Our Social Worlds&#8221;<\/a>).<\/p>\n<p>Rather than relying on \u201cmodules\u201d or \u201cappendices\u201d of applied materials, my text integrates applied concepts into the text itself. This approach is consistent with my underlying belief that if students learn to think like social psychologists they will easily and naturally apply that knowledge to any and all applications. The following applications are woven throughout the text:<\/p>\n<ul>\n<li>Business and consumer behavior (see, for instance, <a title=\"Attitudes, Behavior, and Persuasion\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/attitudes-behavior-and-persuasion\/\">Chapter 4 &#8220;Attitudes, Behavior, and Persuasion&#8221;<\/a> on marketing and persuasion and <a title=\"Working Groups: Performance and Decision Making\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/working-groups-performance-and-decision-making\/\">Chapter 10 &#8220;Working Groups: Performance and Decision Making&#8221;<\/a> on group decision making)<\/li>\n<li>Health and Behavior (see, for instance,\u00a0<a title=\"Perceiving Others\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/perceiving-others\/\">Chapter 5 &#8220;Perceiving Others&#8221;<\/a> on attributional styles)<\/li>\n<li>Law (see, for instance, <a title=\"Social Learning and Social Cognition\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/social-learning-and-social-cognition\/\">Chapter 2 &#8220;Social Cognition&#8221;<\/a> on eyewitness testimony and <a title=\"Aggression\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/aggression\/\">Chapter 9 &#8220;Aggression&#8221;<\/a> on Terrorism)<\/li>\n<\/ul>\n<h2>Pedagogy<\/h2>\n<p>Principles of Social Psychology contains a number of pedagogical features designed to help students develop an active, integrative understanding of the many topics of social psychology and to think like social psychologists.<\/p>\n<h2>Research Foci<\/h2>\n<p>Research is of course the heart of social psychology, and the research foci provide detailed information about a study or research program. I\u2019ve chosen a mix of classic and contemporary research, with a focus on both what\u2019s interesting and what\u2019s pedagogical. The findings are part of the running text\u2014simply highlighted with a heading and light shading.<\/p>\n<h2>Social Psychology in the Public Interest<\/h2>\n<p>Social psychological findings interest students in large part because they relate so directly to everyday experience. The Social Psychology in the Public Interest Feature reinforces these links. Topics include Does High Self-Esteem Cause Happiness or Other Positive Outcomes? (<a title=\"Social Affect\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/social-affect\/\">Chapter 3 &#8220;Self&#8221;<\/a>), Detecting Deception (<a title=\"Perceiving Others\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/perceiving-others\/\">Chapter 5 &#8220;Perceiving Others&#8221;<\/a>), Terrorism as Instrumental Aggression (<a title=\"Aggression\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/aggression\/\">Chapter 9 &#8220;Aggression&#8221;<\/a>), and Stereotype Threat in Schools (<a title=\"Stereotypes, Prejudice, and Discrimination\" href=\"http:\/\/opentextbc.ca\/socialpsychology\/chapter\/stereotypes-prejudice-and-discrimination\/\">Chapter 11 &#8220;Stereotypes, Prejudice, and Discrimination&#8221;<\/a>). The goal here is to include these applied topics within the relevant conceptual discussions to provide students with a richer understanding within the context of the presentation.<\/p>\n<h2>Thinking Like a Social Psychologist<\/h2>\n<p>Each chapter ends with a section that summarizes how the material presented in the chapter can help the student think about contemporary issues using social psychological principles. This section is designed to work with the chapter summary to allow a better integration of fundamental concepts.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-21\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Principles of Social Psychology - 1st International Edition. <strong>Authored by<\/strong>: Rajiv Jhangiani, Hammond Tarry, and Charles Stangor. <strong>Provided by<\/strong>: BC Campus OpenEd. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/open.bccampus.ca\/find-open-textbooks\/?uuid=66c0cf64-c485-442c-8183-de75151f13f5&#038;contributor=&#038;keyword=&#038;subject=\">https:\/\/open.bccampus.ca\/find-open-textbooks\/?uuid=66c0cf64-c485-442c-8183-de75151f13f5&#038;contributor=&#038;keyword=&#038;subject=<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA: Attribution-NonCommercial-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":26,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Principles of Social Psychology - 1st International Edition\",\"author\":\"Rajiv Jhangiani, Hammond Tarry, and Charles Stangor\",\"organization\":\"BC Campus OpenEd\",\"url\":\"https:\/\/open.bccampus.ca\/find-open-textbooks\/?uuid=66c0cf64-c485-442c-8183-de75151f13f5&contributor=&keyword=&subject=\",\"project\":\"\",\"license\":\"cc-by-nc-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"front-matter-type":[],"contributor":[],"license":[],"class_list":["post-21","front-matter","type-front-matter","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/wp-json\/pressbooks\/v2\/front-matter\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/wp-json\/pressbooks\/v2\/front-matter"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/wp-json\/wp\/v2\/types\/front-matter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":1,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/wp-json\/pressbooks\/v2\/front-matter\/21\/revisions"}],"predecessor-version":[{"id":298,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/wp-json\/pressbooks\/v2\/front-matter\/21\/revisions\/298"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/wp-json\/pressbooks\/v2\/front-matter\/21\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"front-matter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/wp-json\/pressbooks\/v2\/front-matter-type?post=21"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/wp-json\/wp\/v2\/contributor?post=21"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-hccc-social-psychology\/wp-json\/wp\/v2\/license?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}