{"id":273,"date":"2018-09-24T15:20:15","date_gmt":"2018-09-24T15:20:15","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-osintrobus\/chapter\/introduction-15\/"},"modified":"2018-10-12T19:05:48","modified_gmt":"2018-10-12T19:05:48","slug":"introduction-15","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-herkimer-osintrobus\/chapter\/introduction-15\/","title":{"raw":"Introduction","rendered":"Introduction"},"content":{"raw":"
\r\n\r\n[caption id=\"\" align=\"aligncenter\" width=\"1750\"]\"A Exhibit 16.1<\/strong> (Credit: skys the limit2 \/ flickr \/ Attribution 2.0 Generic (CC BY 2.0))[\/caption]\r\n\r\n<\/div>\r\n
\r\n
\r\n

Learning Outcomes<\/h3>\r\n

After reading this chapter, you should be able to answer these questions:<\/strong><\/p>\r\n\r\n

    \r\n \t
  1. How do finance and the financial manager affect a firm\u2019s overall strategy?<\/li>\r\n \t
  2. What types of short-term and long-term expenditures does a firm make?<\/li>\r\n \t
  3. What are the main sources and costs of unsecured and secured short-term financing?<\/li>\r\n \t
  4. What are the key differences between debt and equity, and what are the major types and features of long-term debt?<\/li>\r\n \t
  5. When and how do firms issue equity, and what are the costs?<\/li>\r\n \t
  6. How do securities markets help firms raise funding, and what securities trade in the capital markets?<\/li>\r\n \t
  7. Where can investors buy and sell securities, and how are securities markets regulated?<\/li>\r\n \t
  8. What are the current developments in financial management and the securities markets?<\/li>\r\n<\/ol>\r\n<\/div>\r\n<\/div>\r\n
    \r\n
    \r\n
    \r\n
    \r\n

    exploring business careers<\/h3>\r\n
    Vicki Saunders, Venture Capitalist & Entrepreneur<\/strong><\/div>\r\nMany women dream of starting their own business. But this involves a large investment of time, dedication, creativity\u2014and money. Even the best ideas fall flat without strong financial backing and fiscal management. Most start-ups don\u2019t have a chief financial officer, let alone an unlimited amount of cash to fund their owners\u2019 dreams.\r\n

    According to a recent report, there are more than 11 million woman-owned businesses in the United States that employ close to 9 million people and generate more than $1.6 trillion in revenues. And revenues have increased for these businesses more than 35% over the last decade compared to 27% among all U.S. companies. Despite these impressive statistics, less than 4 percent of venture capital funding goes to this group of entrepreneurs. That\u2019s where Vicki Saunders and SheEO, her venture capital start-up, come into the picture.<\/p>\r\n

    Saunders, who describes herself as a serial entrepreneur, previously cofounded and ran four different business ventures. She believes that the funding universe for women entrepreneurs needs to be fixed and offers her plan via SheEO, a platform to enlist women \u201cactivators\u201d to invest money to create a pool of capital distributed to select woman-owned businesses in the form of 0% interest loans that are paid back within five years. The activators are more than just investors, however. Saunders envisions these women as being a crucial part of the businesses in which they invest, by providing operational support, resources for suppliers and other vendors, and a solid networking opportunity for everything from legal support to cultivating new customers. In a recent campaign called Radical Generosity, $1,000 was raised from each of 500 women, and that pool of $500,000 was split among five woman-led businesses.<\/p>\r\n

    In year three of the funding venture in 2017, SheEO funded 15 companies and invested $1.5 million. SheEO has funded entrepreneurs working on a variety of businesses, including artificial intelligence, hardware for people with disabilities, food, and education. While SheEO currently operates in four regions, Canada, Los Angeles, San Francisco, and Colorado, Saunders\u2019s goals for funding woman-led businesses are lofty. By 2020, Saunders hopes to have a million investors and a billion dollars to fund 10,000 entrepreneurs. But her ultimate goal is to change the culture around how investors support businesses\u2014all businesses. According to Saunders, activating women on behalf of other women will change the world.<\/p>\r\n

    Sources: Company website, \u201cAbout Us,\u201d https:\/\/sheeo.world, accessed November 5, 2017; Emma Hinchliffe, \u201cSheEO Has a Plan to Build a $1 Billion Fund for Female Founders,\u201d Mashable,<\/em> http:\/\/mashable.com, October 24, 2017; Catherine McIntyre, \u201cHow Vicki Saunders Plans to Get a Million Women Involved in Venture Capital,\u201d Canadian Business,<\/em> http:\/\/www.canadianbusiness.com, accessed October 24, 2017; Kimberly Weisul, \u201cVenture Capital Is Broken. These Women Are Trying to Fix It,\u201d Inc.,<\/em> https:\/\/www.inc.com, accessed October 24, 2017; Geri Stengel, \u201cWomen Become Financiers to Disrupt the Funding Landscape for Entrepreneurs,\u201d Forbes,<\/em> https:\/\/www.forbes.com, October 18, 2017; Kathleen Chaykowski, \u201cMeet the Top Women Investors in VC in 2017,\u201d Forbes,<\/em> https:\/\/www.forbes.com, April 18, 2017; Jill Richmond, \u201cEverything May Be Broken But This CEO\u2019s Glasses Are a Rose Hue,\u201d Forbes,<\/em> https:\/\/www.forbes.com, December 16, 2016.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\nIn today\u2019s fast-paced global economy, managing a firm\u2019s finances is more complex than ever. For financial managers, a thorough command of traditional finance activities\u2014financial planning, investing money, and raising funds\u2014is only part of the job. Financial managers are more than number crunchers. As part of the top management team, chief financial officers (CFOs) need a broad understanding of their firm\u2019s business and industry, as well as leadership ability and creativity. They must never lose sight of the primary goal of the financial manager: to maximize the value of the firm to its owners.<\/span>\r\n\r\n<\/div>\r\n<\/div>\r\n

    Financial management\u2014spending and raising a firm\u2019s money\u2014is both a science and an art. The science part is analyzing numbers and flows of cash through the firm. The art is answering questions such as these: Is the firm using its financial resources in the best way? Aside from costs, why choose a particular form of financing? How risky is each option? Another important concern for both business managers and investors is understanding the basics of securities markets and the securities traded on them, which affect both corporate plans and investor pocketbooks. About 52 percent of adult Americans now own stocks, compared to just 25 percent in 1981.[footnote]Danielle Kurtzleben, \u201cWhile Trump Touts Stock Market, Many Americans Are Left Out of the Conversation,\u201d NPR, http:\/\/www.npr.org, March 1, 2017.[\/footnote]<\/p>\r\n

    This chapter focuses on the financial management of a firm and the securities markets in which firms raise funds. We\u2019ll start with an overview of the role of finance and of the financial manager in the firm\u2019s overall business strategy. Discussions of short- and long-term uses of funds and investment decisions follow. Next, we\u2019ll examine key sources of short- and long-term financing. Then we\u2019ll review the function, operation, and regulation of securities markets. Finally, we\u2019ll look at key trends affecting financial management and securities markets.<\/p>","rendered":"

    \n
    \"A<\/p>\n

    Exhibit 16.1<\/strong> (Credit: skys the limit2 \/ flickr \/ Attribution 2.0 Generic (CC BY 2.0))<\/p>\n<\/div>\n<\/div>\n

    \n
    \n

    Learning Outcomes<\/h3>\n

    After reading this chapter, you should be able to answer these questions:<\/strong><\/p>\n

      \n
    1. How do finance and the financial manager affect a firm\u2019s overall strategy?<\/li>\n
    2. What types of short-term and long-term expenditures does a firm make?<\/li>\n
    3. What are the main sources and costs of unsecured and secured short-term financing?<\/li>\n
    4. What are the key differences between debt and equity, and what are the major types and features of long-term debt?<\/li>\n
    5. When and how do firms issue equity, and what are the costs?<\/li>\n
    6. How do securities markets help firms raise funding, and what securities trade in the capital markets?<\/li>\n
    7. Where can investors buy and sell securities, and how are securities markets regulated?<\/li>\n
    8. What are the current developments in financial management and the securities markets?<\/li>\n<\/ol>\n<\/div>\n<\/div>\n
      \n
      \n
      \n
      \n

      exploring business careers<\/h3>\n
      Vicki Saunders, Venture Capitalist & Entrepreneur<\/strong><\/div>\n

      Many women dream of starting their own business. But this involves a large investment of time, dedication, creativity\u2014and money. Even the best ideas fall flat without strong financial backing and fiscal management. Most start-ups don\u2019t have a chief financial officer, let alone an unlimited amount of cash to fund their owners\u2019 dreams.<\/p>\n

      According to a recent report, there are more than 11 million woman-owned businesses in the United States that employ close to 9 million people and generate more than $1.6 trillion in revenues. And revenues have increased for these businesses more than 35% over the last decade compared to 27% among all U.S. companies. Despite these impressive statistics, less than 4 percent of venture capital funding goes to this group of entrepreneurs. That\u2019s where Vicki Saunders and SheEO, her venture capital start-up, come into the picture.<\/p>\n

      Saunders, who describes herself as a serial entrepreneur, previously cofounded and ran four different business ventures. She believes that the funding universe for women entrepreneurs needs to be fixed and offers her plan via SheEO, a platform to enlist women \u201cactivators\u201d to invest money to create a pool of capital distributed to select woman-owned businesses in the form of 0% interest loans that are paid back within five years. The activators are more than just investors, however. Saunders envisions these women as being a crucial part of the businesses in which they invest, by providing operational support, resources for suppliers and other vendors, and a solid networking opportunity for everything from legal support to cultivating new customers. In a recent campaign called Radical Generosity, $1,000 was raised from each of 500 women, and that pool of $500,000 was split among five woman-led businesses.<\/p>\n

      In year three of the funding venture in 2017, SheEO funded 15 companies and invested $1.5 million. SheEO has funded entrepreneurs working on a variety of businesses, including artificial intelligence, hardware for people with disabilities, food, and education. While SheEO currently operates in four regions, Canada, Los Angeles, San Francisco, and Colorado, Saunders\u2019s goals for funding woman-led businesses are lofty. By 2020, Saunders hopes to have a million investors and a billion dollars to fund 10,000 entrepreneurs. But her ultimate goal is to change the culture around how investors support businesses\u2014all businesses. According to Saunders, activating women on behalf of other women will change the world.<\/p>\n

      Sources: Company website, \u201cAbout Us,\u201d https:\/\/sheeo.world, accessed November 5, 2017; Emma Hinchliffe, \u201cSheEO Has a Plan to Build a $1 Billion Fund for Female Founders,\u201d Mashable,<\/em> http:\/\/mashable.com, October 24, 2017; Catherine McIntyre, \u201cHow Vicki Saunders Plans to Get a Million Women Involved in Venture Capital,\u201d Canadian Business,<\/em> http:\/\/www.canadianbusiness.com, accessed October 24, 2017; Kimberly Weisul, \u201cVenture Capital Is Broken. These Women Are Trying to Fix It,\u201d Inc.,<\/em> https:\/\/www.inc.com, accessed October 24, 2017; Geri Stengel, \u201cWomen Become Financiers to Disrupt the Funding Landscape for Entrepreneurs,\u201d Forbes,<\/em> https:\/\/www.forbes.com, October 18, 2017; Kathleen Chaykowski, \u201cMeet the Top Women Investors in VC in 2017,\u201d Forbes,<\/em> https:\/\/www.forbes.com, April 18, 2017; Jill Richmond, \u201cEverything May Be Broken But This CEO\u2019s Glasses Are a Rose Hue,\u201d Forbes,<\/em> https:\/\/www.forbes.com, December 16, 2016.<\/p>\n<\/div>\n<\/div>\n

      In today\u2019s fast-paced global economy, managing a firm\u2019s finances is more complex than ever. For financial managers, a thorough command of traditional finance activities\u2014financial planning, investing money, and raising funds\u2014is only part of the job. Financial managers are more than number crunchers. As part of the top management team, chief financial officers (CFOs) need a broad understanding of their firm\u2019s business and industry, as well as leadership ability and creativity. They must never lose sight of the primary goal of the financial manager: to maximize the value of the firm to its owners.<\/span><\/p>\n<\/div>\n<\/div>\n

      Financial management\u2014spending and raising a firm\u2019s money\u2014is both a science and an art. The science part is analyzing numbers and flows of cash through the firm. The art is answering questions such as these: Is the firm using its financial resources in the best way? Aside from costs, why choose a particular form of financing? How risky is each option? Another important concern for both business managers and investors is understanding the basics of securities markets and the securities traded on them, which affect both corporate plans and investor pocketbooks. About 52 percent of adult Americans now own stocks, compared to just 25 percent in 1981.[1]<\/sup><\/a><\/p>\n

      This chapter focuses on the financial management of a firm and the securities markets in which firms raise funds. We\u2019ll start with an overview of the role of finance and of the financial manager in the firm\u2019s overall business strategy. Discussions of short- and long-term uses of funds and investment decisions follow. Next, we\u2019ll examine key sources of short- and long-term financing. Then we\u2019ll review the function, operation, and regulation of securities markets. Finally, we\u2019ll look at key trends affecting financial management and securities markets.<\/p>\n\n\t\t\t

      \n\t\t\t

      Candela Citations<\/h3>\n\t\t\t\t\t
      \n\t\t\t\t\t\t
      \n\t\t\t\t\t\t\t
      CC licensed content, Shared previously<\/div>