In this Module we will explore the various ways that businesses can enter foreign markets – and there are a variety from which to choose. Each strategy has its advantages and disadvantages and sometimes it works but other times … well, not so much! Often times it is not the product or service that is a failure, but the ability to replicate success on an international scale has eluded some VERY big names … WalMart, Coke, McDonalds. So, now we will see what options are available to business and take a look at what works and what doesn’t work.
After you complete the required assignments you will be able to:
- Identify the various strategies of international business and the strategic ways to enter a foreign market
- Compare and contrast strategies for entering world markets
- Determine the most appropriate strategy for entering a specific market or specific product