{"id":279,"date":"2014-09-05T17:38:50","date_gmt":"2014-09-05T17:38:50","guid":{"rendered":"https:\/\/courses.candelalearning.com\/internationalbusiness1xmaster\/?post_type=chapter&#038;p=279"},"modified":"2015-02-17T17:27:37","modified_gmt":"2015-02-17T17:27:37","slug":"assignment-strategies-for-entering-foreign-markets","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/chapter\/assignment-strategies-for-entering-foreign-markets\/","title":{"raw":"Assignment: Strategies for Entering Foreign Markets","rendered":"Assignment: Strategies for Entering Foreign Markets"},"content":{"raw":"What is the best way to enter a new market? Should a company first establish an export base or license its products to gain experience in a newly targeted country or region? Or does the potential associated with first-mover status justify a bolder move such as entering an alliance, making an acquisition, or even starting a new subsidiary? Many companies move from exporting to licensing to a higher investment strategy, in effect treating these choices as a learning curve. Each has distinct advantages and disadvantages.\r\n\r\nIn order to complete this\u00a0<strong>DISCUSSION BOARD assignment<\/strong>, you will need to complete the following:\r\n\r\nUsing the Internet, find <strong>ONE<\/strong>\u00a0example of\u00a0<b>ONE\u00a0<\/b>of the following strategies for entering foreign markets that you believe is an excellent example of the\u00a0<em><strong>SUCCESSFUL<\/strong><\/em>\u00a0implementation of the strategy and\u00a0<strong>ONE<\/strong>\u00a0example of\u00a0<b>ONE\u00a0<\/b>of the following strategies for entering foreign markets that you believe is an\u00a0excellent example\u00a0of the\u00a0<em><strong>UNSUCCESSFUL\u00a0<\/strong><\/em>implementation of the strategy.\r\n<ul>\r\n\t<li>Multinational<\/li>\r\n\t<li>Joint Venture<\/li>\r\n\t<li>Contract Manufacturing<\/li>\r\n\t<li>Franchising<\/li>\r\n\t<li>Licensing<\/li>\r\n<\/ul>\r\n<ol>\r\n\t<li><strong>In your initial discussion post<\/strong>\u00a0(150 - 175 words) share your\u00a0<strong>SUCCESSFUL<\/strong>\u00a0and\u00a0<strong>UNSUCCESSFUL\u00a0<\/strong>examples! In addition to listing your example of EACH, provide the following information<\/li>\r\n<\/ol>\r\n<ol>\r\n<ol>\r\n\t<li>Why do you believe that the company\/organization chose the entry strategies they did?<\/li>\r\n\t<li>What went right with the SUCCESSFUL one and what went wrong with the UNSUCCESSFUL one?<\/li>\r\n\t<li>What can other companies looking to enter a global market learn from these two examples?<\/li>\r\n<\/ol>\r\n\t<li><strong>Be sure to post responses<\/strong>\u00a0to at least TWO of your classmates before the due date.<\/li>\r\n\t<li>Also, if you have links to articles or resources that you would like to share, please include them in your initial post.<\/li>\r\n<\/ol>\r\n&nbsp;\r\n\r\n<strong>Goal: <\/strong>Identify the various strategies of international business and the strategic ways to enter a foreign market.","rendered":"<p>What is the best way to enter a new market? Should a company first establish an export base or license its products to gain experience in a newly targeted country or region? Or does the potential associated with first-mover status justify a bolder move such as entering an alliance, making an acquisition, or even starting a new subsidiary? Many companies move from exporting to licensing to a higher investment strategy, in effect treating these choices as a learning curve. Each has distinct advantages and disadvantages.<\/p>\n<p>In order to complete this\u00a0<strong>DISCUSSION BOARD assignment<\/strong>, you will need to complete the following:<\/p>\n<p>Using the Internet, find <strong>ONE<\/strong>\u00a0example of\u00a0<b>ONE\u00a0<\/b>of the following strategies for entering foreign markets that you believe is an excellent example of the\u00a0<em><strong>SUCCESSFUL<\/strong><\/em>\u00a0implementation of the strategy and\u00a0<strong>ONE<\/strong>\u00a0example of\u00a0<b>ONE\u00a0<\/b>of the following strategies for entering foreign markets that you believe is an\u00a0excellent example\u00a0of the\u00a0<em><strong>UNSUCCESSFUL\u00a0<\/strong><\/em>implementation of the strategy.<\/p>\n<ul>\n<li>Multinational<\/li>\n<li>Joint Venture<\/li>\n<li>Contract Manufacturing<\/li>\n<li>Franchising<\/li>\n<li>Licensing<\/li>\n<\/ul>\n<ol>\n<li><strong>In your initial discussion post<\/strong>\u00a0(150 &#8211; 175 words) share your\u00a0<strong>SUCCESSFUL<\/strong>\u00a0and\u00a0<strong>UNSUCCESSFUL\u00a0<\/strong>examples! In addition to listing your example of EACH, provide the following information<\/li>\n<\/ol>\n<ol>\n<li>Why do you believe that the company\/organization chose the entry strategies they did?<\/li>\n<li>What went right with the SUCCESSFUL one and what went wrong with the UNSUCCESSFUL one?<\/li>\n<li>What can other companies looking to enter a global market learn from these two examples?<\/li>\n<\/ol>\n<p>\t<strong>Be sure to post responses<\/strong>\u00a0to at least TWO of your classmates before the due date.<br \/>\n\tAlso, if you have links to articles or resources that you would like to share, please include them in your initial post.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Goal: <\/strong>Identify the various strategies of international business and the strategic ways to enter a foreign market.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-279\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>International Business. <strong>Authored by<\/strong>: Linda Williams. <strong>Provided by<\/strong>: Tidewater Community College. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/www.tcc.edu\">http:\/\/www.tcc.edu<\/a>. <strong>Project<\/strong>: Z Degree Project. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":9,"menu_order":7,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"International Business\",\"author\":\"Linda Williams\",\"organization\":\"Tidewater Community College\",\"url\":\"http:\/\/www.tcc.edu\",\"project\":\"Z Degree Project\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-279","chapter","type-chapter","status-publish","hentry"],"part":261,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/wp-json\/pressbooks\/v2\/chapters\/279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":4,"href":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/wp-json\/pressbooks\/v2\/chapters\/279\/revisions"}],"predecessor-version":[{"id":886,"href":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/wp-json\/pressbooks\/v2\/chapters\/279\/revisions\/886"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/wp-json\/pressbooks\/v2\/parts\/261"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/wp-json\/pressbooks\/v2\/chapters\/279\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/wp-json\/wp\/v2\/media?parent=279"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=279"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/wp-json\/wp\/v2\/contributor?post=279"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/wp-json\/wp\/v2\/license?post=279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}