{"id":315,"date":"2014-09-05T18:38:00","date_gmt":"2014-09-05T18:38:00","guid":{"rendered":"https:\/\/courses.candelalearning.com\/internationalbusiness1xmaster\/?post_type=chapter&p=315"},"modified":"2015-02-17T18:18:19","modified_gmt":"2015-02-17T18:18:19","slug":"assignment-its-a-small-ad-after-all","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-internationalbusiness\/chapter\/assignment-its-a-small-ad-after-all\/","title":{"raw":"Assignment: It's a Small Ad After All","rendered":"Assignment: It’s a Small Ad After All"},"content":{"raw":"

It's a Small Ad After All ...<\/strong><\/h3>\r\n
\r\n\r\nThe\u00a0process\u00a0of conceptualizing and then conveying a final product or\u00a0service worldwide\u00a0with the hopes of reaching the international\u00a0marketing community. Proper global marketing has the\u00a0ability\u00a0to catapult a company to the next level, if they do it correctly. Different\u00a0strategies\u00a0are implemented based on the\u00a0region the company is marketing to. For example, the menu at McDonald's varies based on the\u00a0location\u00a0of the restaurant. The company focuses on marketing popular\u00a0items\u00a0within the\u00a0country. Global marketing is especially important to\u00a0companies\u00a0that\u00a0provide\u00a0products\u00a0or\u00a0services\u00a0that have a universal\u00a0demand\u00a0such as automobiles\u00a0and\u00a0food.\r\n\r\nRead more:\u00a0http:\/\/www.businessdictionary.com\/definition\/global-marketing.html#ixzz2mMy3Shto<\/a>\r\n\r\nIn order to complete this\u00a0discussion board assignment<\/strong>, you will need to complete the following:\r\n
    \r\n\t
  1. Using the Internet, find an ONE example of \"Global Marketing\" that has been unsuccessful.<\/strong>\u00a0Be sure to copy links to your articles or sources so that you can put them into your initial post. Your fellow classmates should have the opportunity to read up on your example!<\/li>\r\n\t
  2. In your\u00a0INITIAL POST<\/strong>\u00a0you will:\r\n
      \r\n\t
    1. Provide a brief synopsis of the example that you selected. Be sure to include the company, market they were entering and why you considered it to be a failure.<\/li>\r\n\t
    2. Why do you think the company took the approach it did in marketing to an international market?<\/li>\r\n\t
    3. What did they NOT consider in marketing their product, good or service?<\/li>\r\n\t
    4. What consequences did the company suffer as a result of this failed marketing effort?<\/li>\r\n<\/ol>\r\n<\/li>\r\n\t
    5. Respond to at least TWO of your classmates posts before the deadline.<\/strong><\/li>\r\n<\/ol>\r\n \r\n\r\nGoal: <\/strong>Identify the various strategies of international business and the strategic ways to enter a foreign market.\r\n\r\n \r\n\r\n<\/div>","rendered":"

      It’s a Small Ad After All …<\/strong><\/h3>\n
      \n

      The\u00a0process\u00a0of conceptualizing and then conveying a final product or\u00a0service worldwide\u00a0with the hopes of reaching the international\u00a0marketing community. Proper global marketing has the\u00a0ability\u00a0to catapult a company to the next level, if they do it correctly. Different\u00a0strategies\u00a0are implemented based on the\u00a0region the company is marketing to. For example, the menu at McDonald’s varies based on the\u00a0location\u00a0of the restaurant. The company focuses on marketing popular\u00a0items\u00a0within the\u00a0country. Global marketing is especially important to\u00a0companies\u00a0that\u00a0provide\u00a0products\u00a0or\u00a0services\u00a0that have a universal\u00a0demand\u00a0such as automobiles\u00a0and\u00a0food.<\/p>\n

      Read more:\u00a0http:\/\/www.businessdictionary.com\/definition\/global-marketing.html#ixzz2mMy3Shto<\/a><\/p>\n

      In order to complete this\u00a0discussion board assignment<\/strong>, you will need to complete the following:<\/p>\n

        \n
      1. Using the Internet, find an ONE example of “Global Marketing” that has been unsuccessful.<\/strong>\u00a0Be sure to copy links to your articles or sources so that you can put them into your initial post. Your fellow classmates should have the opportunity to read up on your example!<\/li>\n
      2. In your\u00a0INITIAL POST<\/strong>\u00a0you will:\n
          \n
        1. Provide a brief synopsis of the example that you selected. Be sure to include the company, market they were entering and why you considered it to be a failure.<\/li>\n
        2. Why do you think the company took the approach it did in marketing to an international market?<\/li>\n
        3. What did they NOT consider in marketing their product, good or service?<\/li>\n
        4. What consequences did the company suffer as a result of this failed marketing effort?<\/li>\n<\/ol>\n<\/li>\n
        5. Respond to at least TWO of your classmates posts before the deadline.<\/strong><\/li>\n<\/ol>\n

           <\/p>\n

          Goal: <\/strong>Identify the various strategies of international business and the strategic ways to enter a foreign market.<\/p>\n

           <\/p>\n<\/div>\n\n\t\t\t

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          Candela Citations<\/h3>\n\t\t\t\t\t
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          CC licensed content, Original<\/div>