The Civil Rights Movement Marches On

Learning Objectives

By the end of this section, you will be able to:

  • Explain the goals and activities of the African American civil rights movement in the 1960s
  • Identify the results of the non-violent civil rights protests conducted by African Americans in the 1960s

As the nation recovered from President Kennedy’s assassination, the ongoing civil rights movement took center stage. Kennedy’s efforts before his death to initiate civil rights legislation began to move the needle forward in Washington, D.C. But more work was needed to convince enough congressmen to come out in support. Much of the credit for progress lies with grassroots activists. Indeed, it was campaigns and demonstrations by ordinary people that spurred the federal government to action throughout this period. Using tactics pioneered during the Montgomery Bus Boycott of 1955 to 1956, Martin Luther King, Jr. and other civil rights leaders orchestrated a mass movement of nonviolent resistance in the 1960s. Their perseverance in the face of violence paved the way for the passage of multiple laws, dismantling the legal basis for discrimination in the South.

CHANGE FROM THE BOTTOM UP

For many people inspired by the victories of Brown v. Board of Education and the Montgomery Bus Boycott, the slow pace of progress in the segregated South was frustrating if not intolerable. In some places, such as Greensboro, North Carolina, local NAACP chapters had been influenced by whites who provided financing for the organization. This aid, together with the belief that more forceful efforts at reform would only increase white resistance, had persuaded some African American organizations to pursue a “politics of moderation” instead of attempting to radically alter the status quo. Martin Luther King Jr.’s inspirational appeal for peaceful change in the city of Greensboro in 1958, however, planted the seed for a more assertive civil rights movement.

On February 1, 1960, four sophomores at the North Carolina Agricultural & Technical College in Greensboro—Ezell Blair, Jr., Joseph McNeil, David Richmond, and Franklin McCain—entered the local Woolworth’s and sat at the lunch counter. The lunch counter was segregated, and they were refused service as they knew they would be. They had specifically chosen Woolworth’s, because it was a national chain and was thus believed to be especially vulnerable to negative publicity. Over the next few days, more protesters joined the four sophomores. The successful six-month-long Greensboro sit-in initiated the student phase of the African American civil rights movement and, within two months, the sit-in movement had spread to fifty-four cities in nine states. Hostile whites responded with threats and taunted the students by pouring sugar and ketchup on their heads.

A photograph shows a shop window bearing a sign that reads “We cater to white trade only.”

Although the lunch counters in the South where the sit-ins occurred were segregated by law, discriminatory businesses could be found throughout the United States. This Ohio business refused to serve African-American customers. (credit: Library of Congress)

In the words of grassroots civil rights activist Ella Baker, the students at Woolworth’s wanted more than a hamburger; the movement they helped launch was about empowerment. Baker pushed for a “participatory Democracy” that built on the grassroots campaigns of active citizens instead of deferring to the leadership of educated elites and experts. As a result of her actions, in April 1960, the Student Nonviolent Coordinating Committee (SNCC) formed to carry the battle forward. Within a year, more than one hundred cities had desegregated at least some public accommodations in response to student-led demonstrations. The sit-ins inspired other forms of nonviolent protest intended to desegregate public spaces in the South. “Sleep-ins” occupied motel lobbies, “read-ins” filled public libraries, and churches became the sites of “pray-ins.”

Students also took part in the 1961 “Freedom Rides” sponsored by the Congress of Racial Equality (CORE) and SNCC. The intent of the African American and white volunteers who undertook these bus rides south was to test enforcement of a U.S. Supreme Court decision prohibiting segregation on interstate transportation and to protest segregated waiting rooms in southern terminals. Departing Washington, DC, on May 4, the volunteers headed south on buses that challenged the seating order of Jim Crow segregation. Whites would ride in the back, African-Americans would sit in the front, and on other occasions, riders of different races would share the same bench seat. The Freedom Riders encountered little difficulty until they reached Rock Hill, South Carolina, where a mob severely beat John Lewis, a rider who later became chairman of SNCC. The danger increased as the riders continued through Georgia into Alabama, where one of the two buses was firebombed outside the town of Anniston. The second group continued to Birmingham, where the riders were attacked by the Ku Klux Klan as they attempted to disembark at the city bus station. The remaining volunteers continued to Mississippi, where they were arrested when they attempted to desegregate the waiting rooms in the Jackson bus terminal.

A mob of whites beats Freedom Riders in Birmingham, Alabama after the riders had been forced from their bus. This picture was reclaimed by the FBI from a local journalist who also was beaten and whose camera was smashed. Earlier in their journey, another bus full of Freedom Riders had been brutally beaten outside Anniston, Alabama, where their bus was firebombed by Ku Klux Klan members. The Klansmen in Birmingham were aided and abetted by police under the orders of Birmingham Police Commissioner Bull Connor. (Wikimedia Commons)

FREE BY ’63 (OR ’64 OR ’65)

The grassroots efforts of people like the Freedom Riders to change discriminatory laws and longstanding racist traditions grew more widely known in the mid-1960s. The approaching centennial of Abraham Lincoln’s Emancipation Proclamation spawned the slogan “Free by ’63” among civil rights activists. As African Americans increased their calls for full rights for all Americans, many civil rights groups changed their tactics to reflect this new urgency.

Some demonstrations were intended to provoke a hostile response from whites and thus reveal the inhumanity of the Jim Crow laws and their supporters. In 1963, the Southern Christian Leadership Conference (SCLC) led by Martin Luther King, Jr. mounted protests in some 186 cities throughout the South. The campaign in Birmingham that began in April and extended into the fall of 1963 attracted the most notice, however, when a peaceful protest was met with violence by police, who attacked demonstrators, including children, with fire hoses and dogs. The world looked on in horror as innocent people were assaulted and thousands arrested. King himself was jailed on Easter Sunday, 1963, and, in response to the pleas of white clergymen for peace and patience, he penned one of the most significant documents of the struggle—“Letter from a Birmingham Jail.” In the letter, King argued that African Americans had waited patiently for more than three hundred years to be given the rights that all human beings deserved; the time for waiting was over.

Letter from a Birmingham Jail

By 1963, Martin Luther King, Jr. had become one of the most prominent leaders of the civil rights movement, and he continued to espouse nonviolent civil disobedience as a way of registering African American resistance against unfair, discriminatory, and racist laws and behaviors. While the campaign in Birmingham began with an African American boycott of white businesses to end discrimination in employment practices and public segregation, it became a fight over free speech when King was arrested for violating a local injunction against demonstrations. King wrote his “Letter from a Birmingham Jail” in response to an op-ed by eight white Alabama clergymen who complained about the SCLC’s fiery tactics and argued that social change needed to be pursued gradually. The letter criticizes those who did not support the cause of civil rights:

In spite of my shattered dreams of the past, I came to Birmingham with the hope that the white religious leadership in the community would see the justice of our cause and, with deep moral concern, serve as the channel through which our just grievances could get to the power structure. I had hoped that each of you would understand. But again I have been disappointed. I have heard numerous religious leaders of the South call upon their worshippers to comply with a desegregation decision because it is the law, but I have longed to hear white ministers say follow this decree because integration is morally right and the Negro is your brother. In the midst of blatant injustices inflicted upon the Negro, I have watched white churches stand on the sideline and merely mouth pious irrelevancies and sanctimonious trivialities. In the midst of a mighty struggle to rid our nation of racial and economic injustice, I have heard so many ministers say, “Those are social issues with which the Gospel has no real concern,” and I have watched so many churches commit themselves to a completely other-worldly religion which made a strange distinction between body and soul, the sacred and the secular.

Since its publication, the “Letter” has become one of the most cogent, impassioned, and succinct statements of the aspirations of the civil rights movement and the frustration over the glacial pace of progress in achieving justice and equality for all Americans.

What civil rights tactics raised the objections of the white clergymen King addressed in his letter? Why?

Perhaps the most famous of the civil rights-era demonstrations was the March on Washington for Jobs and Freedom, held in August 1963, on the one hundredth anniversary of Abraham Lincoln’s Emancipation Proclamation. Its purpose was to pressure President Kennedy to act on his promises regarding civil rights. The date was the eighth anniversary of the brutal racist murder of fourteen-year-old Emmett Till in Money, Mississippi. As the crowd gathered outside the Lincoln Memorial and spilled across the National Mall, Martin Luther King, Jr. delivered his most famous speech. In “I Have a Dream,” King called for an end to racial injustice in the United States and envisioned a harmonious, integrated society. Many more thousands of Americans watched the event on television. In fact, the live broadcast could be seen internationally, thanks to a newly launched communications satellite.[1] King’s speech marked the high point of the civil rights movement and established the legitimacy of its goals.

Photograph (a) shows a group of African American protesters marching in the street, carrying signs that read “We demand equal rights NOW!”; “We march for integrated schools NOW!”; “We demand equal housing NOW!”; and “We demand an end to bias NOW!” Photograph (b) shows a massive crowd gathered on the National Mall during the March on Washington.

During the March on Washington for Jobs and Freedom (a), more than 200,000 participants walked from the Washington Monument to the Lincoln Memorial. The huge crowd then gathered on the National Mall (b) to hear the speakers, who included Martin Luther King, Jr.

As mainstream public opinion began to turn in support of the movement, it was left for a new president and Congress to take up the call for action that Kennedy initiated. On November 27, 1963, a few days after taking the oath of office, President Lyndon B. Johnson addressed a joint session of Congress and vowed to accomplish the goals that John F. Kennedy had left undone, including plans for a civil rights bill. Johnson drove the long-awaited civil rights act, proposed by Kennedy in June 1963, through Congress. Under Kennedy’s leadership, the bill had passed the House of Representatives but was stalled in the Senate by a filibuster. Johnson, a master politician, marshaled his considerable personal influence and memories of his fallen predecessor to break the filibuster. The Civil Rights Act of 1964, the most far-reaching civil rights act yet passed by Congress, banned discrimination in public accommodations, sought to aid schools in efforts to desegregate, and prohibited federal funding of programs that permitted racial segregation. Further, it barred discrimination in employment on the basis of race, color, national origin, religion, or gender, and established an Equal Employment Opportunity Commission.

A photograph shows a group of African Americans marching on the street in Selma, Alabama. In the foreground, a man with a small child on his shoulders carries a sign that reads “President Johnson/Go to Selma now!”

African American marchers in Selma, Alabama, were attacked by state police officers in 1965, and the resulting “Bloody Sunday” helped build more support for the civil rights movement among northern whites. (credit: Library of Congress)

THE FIGHT TO VOTE

Although the Civil Rights Act accomplished much, however, it did nothing to address the second major form of discrimination that African Americans faced across the South: disfranchisement. In January 1964, the Twenty-Fourth Amendment, prohibiting the imposition of poll taxes on voters, was finally ratified. Poverty would no longer serve as an obstacle to voting. Other impediments remained, however. Civil rights leaders now focused their energies on dismantling the rest of the system of state laws and loopholes that kept African Americans in the South from exercising their right to vote. This task would be far from easy.

Some of the greatest violence to break out during civil rights movement was aimed at those who attempted to register African Americans to vote. In the summer of 1964, SNCC, working with other civil rights groups, initiated its Mississippi Summer Project, also known as Freedom Summer. The purpose was to register African American voters in one of the most racist states in the nation. Volunteers also built “freedom schools” and community centers. SNCC invited hundreds of white middle-class students, mostly from the North, to help in the task. Many volunteers were harassed, beaten, and arrested, and African American homes and churches were burned. Three civil rights workers, James Chaney, Michael Schwerner, and Andrew Goodman, were killed by the Ku Klux Klan. The following year, violence followed volunteers into Alabama, where King and others organized another voting rights campaign. On March 7, 1965, a planned protest march from Selma, Alabama, to the state capitol in Montgomery, turned into “Bloody Sunday” when marchers crossing the Edmund Pettus Bridge encountered a cordon of state police, wielding batons and tear gas. Images of white brutality appeared on television screens throughout the nation and in newspapers around the world.

Deeply disturbed by the violence in Alabama and the refusal of Governor George Wallace to address it, President Johnson introduced a bill in Congress that would remove obstacles for African American voters and lend federal support to their cause. His proposal, the Voting Rights Act of 1965, prohibited states and local governments from passing laws that discriminated against voters on the basis of race. Literacy tests and other barriers to voting that had kept ethnic minorities from the polls were thus outlawed. Following the passage of the act, a quarter of a million African Americans registered to vote, and by 1967, the majority of African Americans had done so. Johnson’s final piece of civil rights legislation was the Civil Rights Act of 1968, which prohibited discrimination in housing on the basis of race, color, national origin, or religion.

Image (a) is a copy of the Voting Rights Act. Photograph (b) shows President Johnson and Martin Luther King, Jr. who stand with a large group of people, greeting one another in an opulent room.

The Voting Rights Act (a) was signed into law on August 6, 1965, in the presence of major figures of the civil rights movement, including Rosa Parks and Martin Luther King, Jr. (b).

Section Summary

The African American civil rights movement made significant progress in the 1960s. While Congress played a role by passing the Civil Rights Act of 1964, the Voting Rights Act of 1965, and the Civil Rights Act of 1968, the actions of civil rights groups such as CORE, the SCLC, and SNCC were instrumental in forging new paths, pioneering new techniques and strategies, and achieving breakthrough successes.

Review Question

  1. What tangible results came from the nonviolent protests conducted by civil rights activists in the 1960s?

Answer to Review Question

  1. Media coverage of the many nonviolent demonstrations—including footage of white Southerners’ violent responses—helped convince many white northerners of the need for civil rights legislation by the mid-1960s. Congressmen followed suit and approved two key pieces of legislation. The Civil Rights Act of 1964 effectively ended the system of Jim Crow segregation while the Voting Rights Act of 1965 ended the laws and loopholes that had kept African Americans from voting in the South. Both were accomplished with the crucial support of President Lyndon Johnson.

Glossary

Civil Rights Act of 1964 a federal law passed in 1964 that ended the South’s system of Jim Crow segregation and barred discrimination in employment on the basis of race, color, national origin, religion, or gender

Student Nonviolent Coordinating Committee (SNCC) a student civil rights organization that grew from the lunch counter sit-ins of 1960 and went on to conduct many civil rights campaigns

Voting Rights Act of 1965 a federal law passed in 1965 that prohibited states and local governments from passing laws discriminating against voters on the basis of race


  1. Jennifer D. Keene, Saul Cornell, and Edward T. O'Donnell, Visions of America: A History of the United States (New York: Pearson Education, Inc., 2010), 824.