Using https://www.branding.unirel.vt.edu/ and any linked sources (such as the PDF of the Brand Guide) as resources, analyze the organization and level of detail in the “Virginia Tech Brand” website.  Deal with the following topics without using my direct wording:

• Is the organization being obsessive about how they name themselves?
• How is the ethos (character and values) of the organization being presented?
• Is this guide necessary?
• Does this guide actually reflect negatively on the values of Virginia Tech?  Why or why not?