{"id":1057,"date":"2015-03-05T21:59:34","date_gmt":"2015-03-05T21:59:34","guid":{"rendered":"https:\/\/courses.candelalearning.com\/technicalwriting1xmaster\/?post_type=chapter&#038;p=1057"},"modified":"2015-03-06T00:45:06","modified_gmt":"2015-03-06T00:45:06","slug":"use-language-that-is-sensitive-to-your-audience-2","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-jeffersoncc-technicalwriting\/chapter\/use-language-that-is-sensitive-to-your-audience-2\/","title":{"raw":"Use Language That is Sensitive to Your Audience","rendered":"Use Language That is Sensitive to Your Audience"},"content":{"raw":"<h3>Why is it important to use language that is sensitive to the target audience?<\/h3>\r\nWhen writers use language that implies a biased or judgmental attitude, the audience may take offense and be less apt to listen to the writer\u2019s argument. Language that is insensitive to gender, ethnicity, or disability should be avoided.\r\n\r\nJust as writers hope their audience will be willing to respect their point of view, they need to respect the diversity of a broad base of readers. Language that is inclusive and fair may contribute to the credibility of the writer and uphold the audience\u2019s sense of dignity and self-worth.\r\n<h4>What revisions will help to promote sensitive, fair language?<\/h4>\r\n<ul>\r\n\t<li>Use gender-inclusive language:\r\n<ul>\r\n\t<li><em>he or she<\/em> instead of <em>he<\/em><\/li>\r\n\t<li><em>humankind<\/em> instead of <em>mankind<\/em><\/li>\r\n\t<li><em>garbage collector<\/em> instead of <em>garbage man<\/em><\/li>\r\n\t<li><em>server<\/em> instead of <em>waitress<\/em><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n\t<li>Use correct or accepted racial and ethnic terms:\r\n<ul>\r\n\t<li><em>African American<\/em> instead of <em>colored <\/em>or<em> Negro\r\n<\/em><\/li>\r\n\t<li><em>Asian<\/em> instead of <em>Oriental<\/em><\/li>\r\n\t<li><em>American Indian <\/em>or<em> Native American<\/em> instead of <em>Indian<\/em><\/li>\r\n\t<li><em>Native Alaskan<\/em> or<em> Inuit<\/em> instead of <em>Eskimo<\/em><\/li>\r\n\t<li><em>Hispanic<\/em> instead of <em>Spanish<\/em><\/li>\r\n\t<li><em>Latino<\/em> instead of <em>Mexican<\/em><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n\t<li>Use language that respects people for who they are or recognizes a specific ailment:\r\n<ul>\r\n\t<li><em>persons with disabilities<\/em> instead of <em>handicapped<\/em>,<em> challenged<\/em>, <em>disabled, <\/em>or<em> retarded<\/em><\/li>\r\n\t<li><em>visually impaired<\/em> instead of <em>blind<\/em><\/li>\r\n\t<li><em>persons with hearing loss<\/em> instead of <em>deaf individuals<\/em><\/li>\r\n\t<li><em>mentally ill<\/em> instead of <em>crazy, moron, <\/em>or<em> loony<\/em><\/li>\r\n\t<li><em>those with arthritis<\/em> instead of <em>arthritis sufferers<\/em><\/li>\r\n\t<li><em>people with diabetes<\/em> instead of <em>diabetes patients<\/em><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<!-- end of content body -->","rendered":"<h3>Why is it important to use language that is sensitive to the target audience?<\/h3>\n<p>When writers use language that implies a biased or judgmental attitude, the audience may take offense and be less apt to listen to the writer\u2019s argument. Language that is insensitive to gender, ethnicity, or disability should be avoided.<\/p>\n<p>Just as writers hope their audience will be willing to respect their point of view, they need to respect the diversity of a broad base of readers. Language that is inclusive and fair may contribute to the credibility of the writer and uphold the audience\u2019s sense of dignity and self-worth.<\/p>\n<h4>What revisions will help to promote sensitive, fair language?<\/h4>\n<ul>\n<li>Use gender-inclusive language:\n<ul>\n<li><em>he or she<\/em> instead of <em>he<\/em><\/li>\n<li><em>humankind<\/em> instead of <em>mankind<\/em><\/li>\n<li><em>garbage collector<\/em> instead of <em>garbage man<\/em><\/li>\n<li><em>server<\/em> instead of <em>waitress<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Use correct or accepted racial and ethnic terms:\n<ul>\n<li><em>African American<\/em> instead of <em>colored <\/em>or<em> Negro<br \/>\n<\/em><\/li>\n<li><em>Asian<\/em> instead of <em>Oriental<\/em><\/li>\n<li><em>American Indian <\/em>or<em> Native American<\/em> instead of <em>Indian<\/em><\/li>\n<li><em>Native Alaskan<\/em> or<em> Inuit<\/em> instead of <em>Eskimo<\/em><\/li>\n<li><em>Hispanic<\/em> instead of <em>Spanish<\/em><\/li>\n<li><em>Latino<\/em> instead of <em>Mexican<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Use language that respects people for who they are or recognizes a specific ailment:\n<ul>\n<li><em>persons with disabilities<\/em> instead of <em>handicapped<\/em>,<em> challenged<\/em>, <em>disabled, <\/em>or<em> retarded<\/em><\/li>\n<li><em>visually impaired<\/em> instead of <em>blind<\/em><\/li>\n<li><em>persons with hearing loss<\/em> instead of <em>deaf individuals<\/em><\/li>\n<li><em>mentally ill<\/em> instead of <em>crazy, moron, <\/em>or<em> loony<\/em><\/li>\n<li><em>those with arthritis<\/em> instead of <em>arthritis sufferers<\/em><\/li>\n<li><em>people with diabetes<\/em> instead of <em>diabetes patients<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- end of content body --><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-1057\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Use Language that is Sensitive to Your Audience. <strong>Provided by<\/strong>: Writing Commons. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/writingcommons.org\/open-text\/collaboration\/143-common-comments\/word-choice-\/575-use-language-that-is-sensitive-to-your-audience\">http:\/\/writingcommons.org\/open-text\/collaboration\/143-common-comments\/word-choice-\/575-use-language-that-is-sensitive-to-your-audience<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/\">CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives <\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t 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