{"id":972,"date":"2016-01-01T14:43:39","date_gmt":"2016-01-01T14:43:39","guid":{"rendered":"https:\/\/courses.candelalearning.com\/managacct2x1xmaster\/?post_type=chapter&p=972"},"modified":"2016-08-30T21:38:02","modified_gmt":"2016-08-30T21:38:02","slug":"accounting-in-the-headlines-10","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-managacct\/chapter\/accounting-in-the-headlines-10\/","title":{"raw":"12.4 Accounting in the Headlines","rendered":"12.4 Accounting in the Headlines"},"content":{"raw":"

How can a common-size income statement help analysis of Pandora\u2019s results of operations in 2015 compared to\u00a02014?<\/h1>\r\n
\r\n\r\n\"Photo<\/a>\r\n\r\nPandora Internet Radio by Pandora Media (P<\/a>) is a streaming music service.\u00a0 Its free advertising-supported radio service was first launched in 2005.\u00a0 Pandora users streamed 20.03 billion hours of internet radio during 2014. In December 2014, there were 81.5 million active users of Pandora, making it the largest streaming music service currently. Pandora has a database of over 1,000,000 songs from over 125,000 artists.\r\n\r\nPandora offers its streaming music through two services:\r\n
    \r\n \t
  1. Free Service: This option allows the listener access to the music by including advertisements.<\/li>\r\n \t
  2. Pandora One: This option is a paid subscription model without any advertisements; it also allows users to have more daily skips and longer listening times.<\/li>\r\n<\/ol>\r\nWhile Pandora currently has plenty of cash from its investors, it has yet to generate a profit since its inception. Pandora is facing increasing competition from sources such as Apple Music (approximately 6.5 million subscribers in 2015), Spotify (approximately 20 million paid subscribers in 2015), and other streaming services.\u00a0 In addition, Pandora\u2019s costs in some areas are increasing.\r\n\r\nPandora recently released its earnings for the third quarter of 2015.\u00a0 Earnings were less than expected by investors and Pandora\u2019s stock price fell sharply. At the end of this posting, excerpts from Pandora\u2019s statement of operations is provided, both in dollars and in common-size formats. Use those excerpts to answer the questions.\r\n\r\nQuestions<\/strong>\r\n
      \r\n \t
    1. Using the statement of operations excerpt in dollars<\/em>, what can you say about how Pandora is doing in the third quarter of 2015 compared to the third quarter of 2014? What can you say about how Pandora is doing for the nine months ended September 2015 compared to September 2014? Can you tell if the rate of increase is greater for revenues or expenses from 2014 to 2015?\u00a0 Why or why not?<\/li>\r\n \t
    2. Using the statement of operations excerpt in dollars<\/em> again, why is the loss from operations larger in 2015 than in 2014?<\/li>\r\n \t
    3. Using the common-size<\/em> statement of operations excerpt, what can you say about how Pandora is doing in the third quarter of 2015 compared to the third quarter of 2014? What can you say about how Pandora is doing for the nine months ended September 2015 compared to September 2014? Is the rate of increase is greater for revenues or expenses from 2014 to 2015?<\/li>\r\n \t
    4. Using the common-size<\/em> statement of operations excerpt again, why is the loss from operations larger in 2015 than in 2014? Also, what can you say about the mix of advertising revenue versus subscription revenue?<\/li>\r\n \t
    5. Which statement (dollars versus common-size) is more useful for analyzing the financial performance of Pandora in this case? Explain.<\/li>\r\n<\/ol>\r\n<\/div>","rendered":"

      How can a common-size income statement help analysis of Pandora\u2019s results of operations in 2015 compared to\u00a02014?<\/h1>\n
      \n

      \"Photo<\/a><\/p>\n

      Pandora Internet Radio by Pandora Media (P<\/a>) is a streaming music service.\u00a0 Its free advertising-supported radio service was first launched in 2005.\u00a0 Pandora users streamed 20.03 billion hours of internet radio during 2014. In December 2014, there were 81.5 million active users of Pandora, making it the largest streaming music service currently. Pandora has a database of over 1,000,000 songs from over 125,000 artists.<\/p>\n

      Pandora offers its streaming music through two services:<\/p>\n

        \n
      1. Free Service: This option allows the listener access to the music by including advertisements.<\/li>\n
      2. Pandora One: This option is a paid subscription model without any advertisements; it also allows users to have more daily skips and longer listening times.<\/li>\n<\/ol>\n

        While Pandora currently has plenty of cash from its investors, it has yet to generate a profit since its inception. Pandora is facing increasing competition from sources such as Apple Music (approximately 6.5 million subscribers in 2015), Spotify (approximately 20 million paid subscribers in 2015), and other streaming services.\u00a0 In addition, Pandora\u2019s costs in some areas are increasing.<\/p>\n

        Pandora recently released its earnings for the third quarter of 2015.\u00a0 Earnings were less than expected by investors and Pandora\u2019s stock price fell sharply. At the end of this posting, excerpts from Pandora\u2019s statement of operations is provided, both in dollars and in common-size formats. Use those excerpts to answer the questions.<\/p>\n

        Questions<\/strong><\/p>\n

          \n
        1. Using the statement of operations excerpt in dollars<\/em>, what can you say about how Pandora is doing in the third quarter of 2015 compared to the third quarter of 2014? What can you say about how Pandora is doing for the nine months ended September 2015 compared to September 2014? Can you tell if the rate of increase is greater for revenues or expenses from 2014 to 2015?\u00a0 Why or why not?<\/li>\n
        2. Using the statement of operations excerpt in dollars<\/em> again, why is the loss from operations larger in 2015 than in 2014?<\/li>\n
        3. Using the common-size<\/em> statement of operations excerpt, what can you say about how Pandora is doing in the third quarter of 2015 compared to the third quarter of 2014? What can you say about how Pandora is doing for the nine months ended September 2015 compared to September 2014? Is the rate of increase is greater for revenues or expenses from 2014 to 2015?<\/li>\n
        4. Using the common-size<\/em> statement of operations excerpt again, why is the loss from operations larger in 2015 than in 2014? Also, what can you say about the mix of advertising revenue versus subscription revenue?<\/li>\n
        5. Which statement (dollars versus common-size) is more useful for analyzing the financial performance of Pandora in this case? Explain.<\/li>\n<\/ol>\n<\/div>\n\n\t\t\t
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          Candela Citations<\/h3>\n\t\t\t\t\t
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          CC licensed content, Specific attribution<\/div>