{"id":101,"date":"2015-08-28T20:52:23","date_gmt":"2015-08-28T20:52:23","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=101"},"modified":"2017-07-21T20:28:00","modified_gmt":"2017-07-21T20:28:00","slug":"outcome-swot-analysis","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/chapter\/outcome-swot-analysis\/","title":{"raw":"Introduction to Strategic Planning Tools","rendered":"Introduction to Strategic Planning Tools"},"content":{"raw":"<h2>What you'll learn to do:\u00a0show\u00a0how common analytic tools are used to inform the organization's strategy<\/h2>\r\nWhen a company is developing its strategy, it is faced with a\u00a0vast\u00a0array of considerations and choices. It needs to take into account\u00a0its resources and capabilities, the strength of existing customer relationships, the competitive landscape, the economic and legal environments, important\u00a0societal trends\u2014the list of inputs goes on and goes on. Then, based on that information, it must devise a plan\u2014a strategy\u2014that contains the best options for addressing\u00a0the inputs.\u00a0But which inputs are most important, and which options should be included in the strategy? To answer these questions, businesses have at their disposal a number of strategic planning tools that\u00a0help to simplify, organize, and focus both the inputs and the possible strategy options. In this section\u00a0you'll learn about three: the SWOT analysis, the Boston Consulting Group matrix, and the strategic growth matrix.","rendered":"<h2>What you&#8217;ll learn to do:\u00a0show\u00a0how common analytic tools are used to inform the organization&#8217;s strategy<\/h2>\n<p>When a company is developing its strategy, it is faced with a\u00a0vast\u00a0array of considerations and choices. It needs to take into account\u00a0its resources and capabilities, the strength of existing customer relationships, the competitive landscape, the economic and legal environments, important\u00a0societal trends\u2014the list of inputs goes on and goes on. Then, based on that information, it must devise a plan\u2014a strategy\u2014that contains the best options for addressing\u00a0the inputs.\u00a0But which inputs are most important, and which options should be included in the strategy? To answer these questions, businesses have at their disposal a number of strategic planning tools that\u00a0help to simplify, organize, and focus both the inputs and the possible strategy options. In this section\u00a0you&#8217;ll learn about three: the SWOT analysis, the Boston Consulting Group matrix, and the strategic growth matrix.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-101\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Strategic Planning Tools. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":923,"menu_order":11,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Strategic Planning Tools\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"53909d88-6de9-4f08-9a54-5ad97209e70f","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-101","chapter","type-chapter","status-publish","hentry"],"part":91,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/users\/923"}],"version-history":[{"count":24,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/101\/revisions"}],"predecessor-version":[{"id":5677,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/101\/revisions\/5677"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/parts\/91"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/101\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/media?parent=101"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapter-type?post=101"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/contributor?post=101"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/license?post=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}