{"id":30,"date":"2015-08-28T17:30:46","date_gmt":"2015-08-28T17:30:46","guid":{"rendered":"https:\/\/courses.candelalearning.com\/waymakerintromarketing1xmaster\/?post_type=chapter&#038;p=30"},"modified":"2017-07-13T03:51:13","modified_gmt":"2017-07-13T03:51:13","slug":"outcome-marketing-concept","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/chapter\/outcome-marketing-concept\/","title":{"raw":"Introduction to the Marketing Concept","rendered":"Introduction to the Marketing Concept"},"content":{"raw":"<h2>What you'll learn to do: demonstrate a clear understanding of the marketing concept<\/h2>\r\nYou're probably very\u00a0skilled at recognizing\u00a0the signs of marketing. We've all had the experience of being on the receiving or customer end of marketing efforts\u2014whether through advertising or sales tactics. In this section you'll get to understand\u00a0the marketing orientation, or <em>marketing concept<\/em>, from the standpoint of setting priorities and doing business. You'll learn\u00a0that the marketing orientation\u00a0is a mindset\u00a0grounded in one thing:\u00a0knowing and satisfying the customer. Not all businesses follow a marketing orientation, however\u2014some are focused on\u00a0other priorities, such as product and production. In this section you'll see what sets the marketing concept apart.","rendered":"<h2>What you&#8217;ll learn to do: demonstrate a clear understanding of the marketing concept<\/h2>\n<p>You&#8217;re probably very\u00a0skilled at recognizing\u00a0the signs of marketing. We&#8217;ve all had the experience of being on the receiving or customer end of marketing efforts\u2014whether through advertising or sales tactics. In this section you&#8217;ll get to understand\u00a0the marketing orientation, or <em>marketing concept<\/em>, from the standpoint of setting priorities and doing business. You&#8217;ll learn\u00a0that the marketing orientation\u00a0is a mindset\u00a0grounded in one thing:\u00a0knowing and satisfying the customer. Not all businesses follow a marketing orientation, however\u2014some are focused on\u00a0other priorities, such as product and production. In this section you&#8217;ll see what sets the marketing concept apart.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-30\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: The Marketing Concept. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":923,"menu_order":6,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: The Marketing Concept\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"4c8a1ff9-209c-4901-9102-7788caeac378","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-30","chapter","type-chapter","status-publish","hentry"],"part":3,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/users\/923"}],"version-history":[{"count":15,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/30\/revisions"}],"predecessor-version":[{"id":5523,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/30\/revisions\/5523"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/parts\/3"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/30\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapter-type?post=30"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/contributor?post=30"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/license?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}