{"id":4206,"date":"2016-01-23T03:12:39","date_gmt":"2016-01-23T03:12:39","guid":{"rendered":"https:\/\/courses.candelalearning.com\/marketingxwaymakerxspring2016\/?post_type=chapter&p=4206"},"modified":"2017-07-21T23:04:30","modified_gmt":"2017-07-21T23:04:30","slug":"outcome-repositioning","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/chapter\/outcome-repositioning\/","title":{"raw":"Introduction to Repositioning","rendered":"Introduction to Repositioning"},"content":{"raw":"

What you'll learn to do: explain repositioning and the associated risks and complexities of repositioning a product or service<\/h2>\r\n
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\r\n\r\nPositioning is a powerful tool, but when you position a product, service, or brand, the world doesn\u2019t stand still. Market conditions change. Your customers and\u00a0competitors change. You change.\r\n\r\nPositioning should be designed to last. But for most offerings, you\u2019ll eventually need to revisit your positioning strategy and consider whether to make adjustments. This process has a very logical name:\u00a0repositioning.<\/em>\u00a0In some ways, repositioning is more challenging than initial positioning because you\u2019re building on prior established work, trying to strengthen what\u2019s working and fix\u00a0what isn\u2019t\u2014it\u2019s a bit like remodeling an old house instead of building one from scratch. In this\u00a0next reading, you\u2019ll learn more about\u00a0repositioning, the associated\u00a0risks and complexities, and the rationale for doing it in the first place.\r\n\r\n<\/div>\r\n<\/div>","rendered":"

What you’ll learn to do: explain repositioning and the associated risks and complexities of repositioning a product or service<\/h2>\n
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Positioning is a powerful tool, but when you position a product, service, or brand, the world doesn\u2019t stand still. Market conditions change. Your customers and\u00a0competitors change. You change.<\/p>\n

Positioning should be designed to last. But for most offerings, you\u2019ll eventually need to revisit your positioning strategy and consider whether to make adjustments. This process has a very logical name:\u00a0repositioning.<\/em>\u00a0In some ways, repositioning is more challenging than initial positioning because you\u2019re building on prior established work, trying to strengthen what\u2019s working and fix\u00a0what isn\u2019t\u2014it\u2019s a bit like remodeling an old house instead of building one from scratch. In this\u00a0next reading, you\u2019ll learn more about\u00a0repositioning, the associated\u00a0risks and complexities, and the rationale for doing it in the first place.<\/p>\n<\/div>\n<\/div>\n\n\t\t\t

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Candela Citations<\/h3>\n\t\t\t\t\t
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CC licensed content, Original<\/div>