{"id":4547,"date":"2016-02-13T01:22:30","date_gmt":"2016-02-13T01:22:30","guid":{"rendered":"https:\/\/courses.candelalearning.com\/marketingxwaymakerxspring2016\/?post_type=chapter&#038;p=4547"},"modified":"2017-07-24T22:26:32","modified_gmt":"2017-07-24T22:26:32","slug":"outcome-retailers-as-channels-of-distribution","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/chapter\/outcome-retailers-as-channels-of-distribution\/","title":{"raw":"Introduction to Retailers As Channels of Distribution","rendered":"Introduction to Retailers As Channels of Distribution"},"content":{"raw":"<h2>What you'll learn to do: describe types of retailers and explain how they are used as a channel of distribution<\/h2>\r\nRetailing\u00a0is important for marketing students to understand for two main\u00a0reasons. First, most channel structures end with a retailer. While products may pass through a wholesaler or involve a broker or agent, they also include a retailer. Second, retail offers an immense number of job opportunities. Today in the U.S., there are\u00a03,793,621 retail establishments that support 42 million jobs. Retail also contributes $2.6 trillion to the U.S. gross domestic product.[footnote]https:\/\/nrf.com\/advocacy\/retails-impact[\/footnote]\r\n\r\nYou can view the number of jobs and retail presence in your state at\u00a0the <a href=\"https:\/\/nrf.com\/advocacy\/retails-impact\">National Retail Federation<\/a>\u00a0(NRF).\r\n\r\nWho are these retailers? The NRF posts an annual list of the top one hundred retailers by retail sales. The top ten are listed in the table below.\r\n<table>\r\n<thead>\r\n<tr>\r\n<td>Rank<\/td>\r\n<td>Retailer<\/td>\r\n<td>U.S. Headquarters<\/td>\r\n<td>2014 Retail Sales<\/td>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>1<\/td>\r\n<td>Walmart Stores<\/td>\r\n<td>Bentonville, Arkansas<\/td>\r\n<td>$343,624,000<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>2<\/td>\r\n<td>The Kroger Co.<\/td>\r\n<td>Cincinnati, Ohio<\/td>\r\n<td>$103,033,000<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>3<\/td>\r\n<td>Costco<\/td>\r\n<td>Issaquah, Washington<\/td>\r\n<td>$79,694,000<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>4<\/td>\r\n<td>The Home Depot<\/td>\r\n<td>Atlanta, Georgia<\/td>\r\n<td>$74,203,000<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>5<\/td>\r\n<td>Walgreen<\/td>\r\n<td>Deerfield, Illinois<\/td>\r\n<td>$72,671,000<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>6<\/td>\r\n<td>Target<\/td>\r\n<td>Minneapolis, Minnesota<\/td>\r\n<td>$72,618,000<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>7<\/td>\r\n<td>CVS Caremark<\/td>\r\n<td>Woonsocket, Rhode Island<\/td>\r\n<td>$67,974,000<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>8<\/td>\r\n<td>Lowe's Companies<\/td>\r\n<td>Mooresville, North Carolina<\/td>\r\n<td>$54,805,000<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>9<\/td>\r\n<td>Amazon.com<\/td>\r\n<td>Seattle, Washington<\/td>\r\n<td>$49,353,000<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>10<\/td>\r\n<td>Safeway<\/td>\r\n<td>Pleasanton, California<\/td>\r\n<td>$36,330,000<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\nIn this section you'll learn more about the retail channel and the strategies that drive its growth.","rendered":"<h2>What you&#8217;ll learn to do: describe types of retailers and explain how they are used as a channel of distribution<\/h2>\n<p>Retailing\u00a0is important for marketing students to understand for two main\u00a0reasons. First, most channel structures end with a retailer. While products may pass through a wholesaler or involve a broker or agent, they also include a retailer. Second, retail offers an immense number of job opportunities. Today in the U.S., there are\u00a03,793,621 retail establishments that support 42 million jobs. Retail also contributes $2.6 trillion to the U.S. gross domestic product.<a class=\"footnote\" title=\"https:\/\/nrf.com\/advocacy\/retails-impact\" id=\"return-footnote-4547-1\" href=\"#footnote-4547-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/p>\n<p>You can view the number of jobs and retail presence in your state at\u00a0the <a href=\"https:\/\/nrf.com\/advocacy\/retails-impact\">National Retail Federation<\/a>\u00a0(NRF).<\/p>\n<p>Who are these retailers? The NRF posts an annual list of the top one hundred retailers by retail sales. The top ten are listed in the table below.<\/p>\n<table>\n<thead>\n<tr>\n<td>Rank<\/td>\n<td>Retailer<\/td>\n<td>U.S. Headquarters<\/td>\n<td>2014 Retail Sales<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Walmart Stores<\/td>\n<td>Bentonville, Arkansas<\/td>\n<td>$343,624,000<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>The Kroger Co.<\/td>\n<td>Cincinnati, Ohio<\/td>\n<td>$103,033,000<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Costco<\/td>\n<td>Issaquah, Washington<\/td>\n<td>$79,694,000<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>The Home Depot<\/td>\n<td>Atlanta, Georgia<\/td>\n<td>$74,203,000<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Walgreen<\/td>\n<td>Deerfield, Illinois<\/td>\n<td>$72,671,000<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>Target<\/td>\n<td>Minneapolis, Minnesota<\/td>\n<td>$72,618,000<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>CVS Caremark<\/td>\n<td>Woonsocket, Rhode Island<\/td>\n<td>$67,974,000<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td>Lowe&#8217;s Companies<\/td>\n<td>Mooresville, North Carolina<\/td>\n<td>$54,805,000<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td>Amazon.com<\/td>\n<td>Seattle, Washington<\/td>\n<td>$49,353,000<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td>Safeway<\/td>\n<td>Pleasanton, California<\/td>\n<td>$36,330,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In this section you&#8217;ll learn more about the retail channel and the strategies that drive its growth.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-4547\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Retailers As Channels of Distribution. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-4547-1\">https:\/\/nrf.com\/advocacy\/retails-impact <a href=\"#return-footnote-4547-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":8,"menu_order":13,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Retailers As Channels of Distribution\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"250dac60-638d-4656-b61b-1e9a76a78be7","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-4547","chapter","type-chapter","status-publish","hentry"],"part":4521,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/4547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":4,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/4547\/revisions"}],"predecessor-version":[{"id":5907,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/4547\/revisions\/5907"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/parts\/4521"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/4547\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/media?parent=4547"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapter-type?post=4547"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/contributor?post=4547"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/license?post=4547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}