{"id":4673,"date":"2016-02-13T01:22:28","date_gmt":"2016-02-13T01:22:28","guid":{"rendered":"https:\/\/courses.candelalearning.com\/marketingxwaymakerxspring2016\/?post_type=chapter&#038;p=4673"},"modified":"2017-07-25T17:58:54","modified_gmt":"2017-07-25T17:58:54","slug":"outcome-elements-of-the-marketing-plan","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/chapter\/outcome-elements-of-the-marketing-plan\/","title":{"raw":"Introduction to Elements of the Marketing Plan","rendered":"Introduction to Elements of the Marketing Plan"},"content":{"raw":"<h2>What you'll learn to do: identify the key elements of the marketing plan<\/h2>\r\nA lot of work goes into developing a marketing plan. But once it's completed, it provides a detailed roadmap\u00a0of not only where you're heading, but also why and how to get there. By putting in significant effort up front to create a good plan, you'll find that the \"doing\" part is much simpler, better focused, better organized. Of course, a good plan also increases your likelihood of marketing success.\r\n\r\nSuccess?\u00a0Well, that makes <em>you<\/em>\u00a0look good.","rendered":"<h2>What you&#8217;ll learn to do: identify the key elements of the marketing plan<\/h2>\n<p>A lot of work goes into developing a marketing plan. But once it&#8217;s completed, it provides a detailed roadmap\u00a0of not only where you&#8217;re heading, but also why and how to get there. By putting in significant effort up front to create a good plan, you&#8217;ll find that the &#8220;doing&#8221; part is much simpler, better focused, better organized. Of course, a good plan also increases your likelihood of marketing success.<\/p>\n<p>Success?\u00a0Well, that makes <em>you<\/em>\u00a0look good.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-4673\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Elements of the Marketing Plan. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":8,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Elements of the Marketing Plan\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"ec73f573-3c21-4ae9-9a18-5379bb9cffa0","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-4673","chapter","type-chapter","status-publish","hentry"],"part":4671,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/4673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":4,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/4673\/revisions"}],"predecessor-version":[{"id":5967,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/4673\/revisions\/5967"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/parts\/4671"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapters\/4673\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/media?parent=4673"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/pressbooks\/v2\/chapter-type?post=4673"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/contributor?post=4673"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\/wp-json\/wp\/v2\/license?post=4673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}