Outcome: The Utility Maximizing Rule

What you’ll learn to do: explain how consumers maximize total utility within a given income using the Utility Maximizing Rule

In this section, you’ll learn how exactly to measure when you are getting “more bang for your buck.”


The learning activities for this section include:

  • Reading: A Tool for Maximizing Utility
  • Video: The Optimal Purchase Rule
  • Simulation: Maximizing Utility
  • Self Check: The Utility Maximizing Rule

Take time to review and reflect on each of these activities in order to improve your performance on the assessment for this section.