Outcome: Advertising

What you’ll learn to do: understand how product differentiation works in monopolistically competitive industries and how firms use advertising to differentiate their products, understanding impact on elasticity

In this section, you will see how firms strive hard to emphasize the dissimilarities between their products and other products in the industry.


The learning activities for this section include the following:

  • Reading: Advertising and Monopolistic Competition
  • Self Check: Advertising

Take time to review and reflect on each of these activities in order to improve your performance on the assessment for this section.