Upon successful completion of this unit, you will be able to:
- describe the steps in the product/service design process:
- evaluate opportunities and select best idea,
- get feedback and refine concept,
- evaluate product/service performance and appeal to market
- design with manufacturing/delivery in mind,
- build and test prototypes/ service,
- ramp up production or capability and run market tests, and
- launch the product/service;
- discuss how managers can use the cost-volume-profit model to estimate profit level by volume;
- apply customer needs research methods as a way to improve design;
- and evaluate the appropriateness of applying project, batch, mass, and continuous process types.
